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International Business

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STUDENT ID: 13000357 | ER3S72 | GLOBAL BUSINESS MANAGEMENT REPORT ELECDYNE | | PROFESSOR JOHN DAVIDSON | JANUARY 2014Abstract
This report is meant for Japanese SME Elecdyne and by the use of analytical frameworks to analyse the internal and external business environment of the electronic industry, aims to provide Elecdyne with and conclude the most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on.
In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis.
Abstract
This report is meant for Japanese SME Elecdyne and by the use of analytical frameworks to analyse the internal and external business environment of the electronic industry, aims to provide Elecdyne with and conclude the most suitable country to internationalize in. The later part of the report will cover the different types of FDI and through critical evaluation, the most suitable type of FDI will be decided on.
In this report, academic references are used to provide a basic understanding of internationalization and the purpose of analytical frameworks such as the STEEP analysis, the SWOT analysis as well as the PEST analysis.
Key words: internationalization, STEEP, SWOT, PESTAL, electronics industry, FDI, joint ventures, greenfield investments, mergers and acquisitions |

Index |
About Elecdyne 3
1 Current and Future Business Environment 4
1.1 STEEP Table
1.2 STEEP Diagram

2 Choices for Elecdyne 6
2.1 China
2.2 Germany
2.3 Singapore

3 SW-OT/PEST Analysis for Elecdyne 7
3.1 Internal Analysis: Strengths and Weaknesses
3.2 External...

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