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International Businesses

In: Business and Management

Submitted By lisixiang
Words 2569
Pages 11
Case Study on IB of Apple Inc.

Introduction

Apple Inc. is one of the world’s most successful multinational corporations engaged in researching, designing and producing electronic technology devices and solutions. The sensational success and tremendous profit of Apple Inc. are created through globalizing its businesses. According to Corteau and Milan (2011), globalization usually involves a series of interrelated activities such as internationalization of finance and trades. The company has realized significant globalization through extension in the global market. In the first half year of 2013, Apple’s revenue amounted to $98.115 billion. Only less than 35% of this revenue was generated in the US market. The global market was the source of over 65% of Apple’s revenue. This article intends to explain Apple’s globalization through analyzing one of Apple’s key creations: iPod. Special attention is given to the jobs and profits around the world generated by iPod, disparity in income and employment, and employee composition.

Analysis of impacts of globalization on Apple Inc. since Jobs’ return

Apple Inc. has undergone the golden time for business development and globalization from 2007 to 2011 under the leadership of Steve Jobs. The company was then on the verge of bankruptcy in 2007 when Steve Jobs returned to Apple. In order to save the company from bankruptcy, Steve Jobs took a series of restructuring and rebooting measures with a focus on innovation and internationalization. As a result, Apple Inc. returns to glory and grows to the greatest corporate all over the world. Steve Job led Apple to consolidate its market position in the US and aggressively expand its business into the global market through a series of cutting-edge electronic products (Eaton, 2002). There are a number of milestones which mark the development of Apple Inc. led by Steve Jobs....

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