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International Bussiness

In: Business and Management

Submitted By gledis
Words 571
Pages 3
Si hyri News Corp ne Kine

■ Ne 1994 Star TV, pjese e News Corp nderpreu transmetimin e lajmeve te BBC. Kjo pasi ishte bere e qarte qe politikanet kineze nuk ishin aspak te lumtur me refencat e vazhdueshme qe BBC i bente represionit ne Kine dhe sidomos masakres ne 1989 te studentave protestues ne sheshin Beijing Tiananmen. ■ Ne 1996 News Corp hyn ne joint venture me Liu Changle, personazh i lidhur ngushte me propaganden qeveritare. Rezultat i join venture-it te tyre ishte krijimi i kanalit te ri TV Phoenix, me te cilin ata treguan qe mund te behej televizion ne Kine pa kercenuar fuqine e partise ne pushtet. ■ Ne 1998 presidenti kinez Jiang Zemin ftoi Murdoch ne nje takim ku i shprehu pelqimin e tij per cka ai kishte realizuar deri ne ate moment ne Kine. Kjo erdhi si rrjedhoje e faktit qe Murdoch asnjehere ne mediat e tij ne Kine nuk shprehu ose dha lajme qe ishin ne linje te kundert me ate te pushtetit kinez. Perkundrazi atij ju njoh si merite fakti i shprehjes se ideve ne linje te qeverise kineze ne bote. ■ Ne 1999 ne nje intervisite per Vanity Fair, Murdoch foli me percmim per Dalai Lama, te cilin kinezet e denonin si separatist. Ajo cka Murdoch tha ne interviste ishte qe Dalai Lama nuk ishte gje tjeter vecse nje majmun i vjeter i politikes qe bridhte neper bote me kepuce Gucci. ■ Me vone My Space u fut ne Kine si nje venture lokal My Space China.
Cdo faqe ne Site kishte nje link qe i lejonte userat te raportonin cdo informacion te papershtatshem. Yahoo dhe Microsoft kane bere marreveshje te ngjashme per websitet e tyre ne Kine.

■ 9 nga 31 kanalet e huaja ne Kine jane ne zoterim te News Corp
Kjo gje tregon se qeveria kineze e ka mbeshtetur me licenca televizive me shume se cdo konkurent tjeter pikerisht se ajo nuk e kritikon por perkundrazi mbeshtet politikat e saj.

Etika e News Corp

■ Te drejtat e njeriut: News Corp duket hapur qe ne etiken e biznesit te saj nuk i ka parashikuar asnjehere te drejtat e njeriut si ceshtje per tu mare ne konsiderate ne rastin e Kines. Kjo duket me se miri me spostimin e BBC-se nga skena e mediave ne Kine per faktin se kjo e fundit godiste dhe kritikonte hapur qeverine kineze per dhunimin e vazhdueshem te te drejtave te njeriut. News Corp dhe pronari i saj R.M. asnjehere nuk kane kritikuar dhunimin e ketyre te drejtave madje e kane mbeshtetur qeverine kineze duke sulmuar kritiket e saj.

■ Korrupsioni: Rupert Murdoch per te arritur suksesin ne sektorin e mediave ne Kine ka shfrytezuar dhe ka perdorur edhe korrupsionin ndaj pushtetareve kineze per te mare licensat e nevojshme per kompanine e tij.

■ Obligimet morale: Kompanite multinacionale kane obligimin te perdorin fuqine e tyre ne permiresimin e gjendjes sociale. News Corp e perdori fuqine e saj ne menyre te tille qe te permiresonte vetem arkat e veta dhe nuk ben as minimumin e mundshem per te evidentuar problemet sociale ne shoqerine kineze.

Testing Drugs in Developing World

PFIZER

FDA kerkon aprovimin e prinderve per ata femije qe i nenshtrohen testeve mjeksore pavarsisht vendit ku behen ato.)

■ Analistet e Wall Street parashikonin se TROVAN do te siguronte $1 billion ne vit nga shitjet. ■ Brenda pak javesh Pfizer dergoi nje skuader mjekesh per te filluar testimin e TROVAN tek 198 femije nigerian.

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