...before investing in an E-Commerce solution. The paper also discusses Search Engine Optimization (SEO) and optimization strategies, their importance and the benefits to both the customer and the company. Another very important reflection was the International consideration aspect and how it’s important to become familiar with each facet of the market to create a viable business. Lastly, a Customer Relationship Management (CRM) tool was selected to provide the highest level of interaction with customers and deliver a tracking mechanism for CCS as well as enhance their overall marketing abilities while effectively managing the business in order to be represented as a leader in the industry. Online Business Expansion Proposal Based on Cornerstone Christian School’s (CCS) lack of an E-Commerce solution, an underdeveloped website, lack of International consideration and absence of a Customer Relationship Management (CRM) tool, it is necessary to implement these guiding factors to expand their business into a more competitive leader in the private school industry. In the near future, it is imperative for CCS to add several tools, review their search engine strategies to include International consideration and have the ability to analyze all activity related to the customer from a marketing stance. These significant changes will offer CCS an enhanced way of conducting business with the overall intention of increasing their school enrollment. Several E-commerce solutions will be...
Words: 5178 - Pages: 21
...Assignment 1 Ryan Butler Darren Tunnyuk BUS107 26 January 2012 Identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category. When performing a SWOT analysis you have to take into consideration the four categorizes of SWOT which is strengths, weakness, opportunities, and threats. Strengths consist of what does your company do well, for my company we make comfortable jeans, jean shorts, cargo pants, and cargo shorts along with t-shirts and collared shirts to fit the fashion of consumers today and in the future. Then you have to ask yourself is your company strong in its market, and my company is picking up momentum to being a very strong competitor in this market. With our advertising and customer care we have made a name for ourselves. Weaknesses play a part in the SWOT analysis and one is what does the company do poorly. I would have to say for my company it is that the shipping department has been doing poorly with the increase of sales, in which we are having a hard time getting the products out the door to our customers in a timely manner. The second thing we need to look at is what problems could be avoided, for my company I need to hire more employees to help with the increase load in the shipping department to be able to get customer orders out of the warehouse. So for me to avoid this I will have to hire more employees to fix this void. Opportunities also play a big part in the...
Words: 1763 - Pages: 8
...Alberto Calero Part A – e-Commerce in China vs USA 1. Overall, what are some key opportunities and challenges (obstacles) that confront ecommerce in China? How are these challenges similar / different from those confronting e-commerce in the US (or other countries that you are more familiar with)? Some of the key opportunities of e-commerce in China are: The internet penetration rate in China is growing at a much faster rate as compared to other countries. 25.5% users in China have engaged in e-commerce, while in US 71% has done so. This represents an enormous opportunity for e-commerce services, given that there is room for growth in China. The market is China is still in the beginning of its growth stage. The manufacturing prowess of china provides an excellent complement to the ecommerce market. Online shopping market has grown 64.1% over last year to $1.5 Billion. Online B2B market is valued at 65.7 B 69.8% yearly growth. With these accelerated growth rates, the e-commerce market will developed very quickly, players need to be aware of the stage of e-commerce in China and address the market accordignly. Small and medium sized enterprises (SMEs) contribute to 68.8% of nation gross industrial output. Only 28% of SMEs utilised third-party B2B e-commerce platform. The government has a plan to increase it to 80% by 2012. Given this, the projected demand for e-commerce is known. In addition , players also known which type of businesses are using e-commerce. They can design strategies...
Words: 2454 - Pages: 10
...Influence of Internet and E-commerce in international business Introduction: Commencing from 20th century, enormous use of Internet was witnesses in all the fields with a major impact on international business. Although the Internet and web 2.0 serve as improving trend of economy and business, there is negligible research done to advocate their impacts on international business and marketing (Urban, 2003). The present literature review essay is an attempt to address the gap of existing literature whereby necessary recommendations can be made to improve use of technology in business. For the purpose of this essay, extant literatures in the fields of international business, technology, science, marketing and e-commerce have been studied and reviewed. Research objective: To serve the purpose of the literature review, investigation of Internet and e-commerce over international business processes is performed with the primary research objective as the consequence of Internet on international business. Research questions: In order to study research objective, a set of research questions have been devised upon which a review is presented in the following essay. The research questions devised are: • Influence of Internet in international business. • Consequences of Internet on international entrepreneurship. • Impact of web 2.0 on international business processes. • Influence of e-commerce in international business Literature...
Words: 2242 - Pages: 9
...CHAPTER 1: INTRODUCTION 1.1 Background Of Study E-Commerce is one of the very concepts growing in the internet world. Use of this system can actually benefit many parties such as consumer, manufacturer or the retailer. The concept of online shopping provides many facilities and advantages compared with the conventional concept of shopping. A part transaction process can be faster, the internet has provided nearly all goods usually sold complete. Nowadays, the development in Information Technology is rapidly growth. Information technology has proven capable of integrating every detail of information that previously seemed impossible was achieved, as the speed of information, efficiency and effectiveness. Information technology is widely used as a website for selling product online, where the product can be accessed throughout the world. Accordingly, the development of information technology through the concept of e-commerce has changed the business environment more conducive to force us to dominate the field more quickly. Rapid development in information technology, especially in the development of the Internet has led to the extensive use of electronic in the daily business such as e-commerce, e-government and e-commerce as well. E-mail and the internet site are the most important component of e-commerce. While the growing importance of the Web 2.0 and the effects on consumers and organisations are issues frequently making headlines and increasingly attracting academic...
Words: 3684 - Pages: 15
...Running head: E-Business (QRT2) Task 2 1 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 E-BUSINESS (QRT2) TASK 2 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutiquestyle retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium, very high quality and high margin brand, having limited capital due to its relatively small size (roughly $500K in annual sales), the company does not yet...
Words: 5738 - Pages: 23
...E-Business (QRT2) Task 1: Proposal for Online Business Expansion Ciara A. Carter-Rhodes Western Governor’s University 1. Viability of product Children of God’s Daycare originally began in the home of the owner Claudette Douglas over a decade ago. Mrs. Douglas founded the idea to expand her dream of taking care of the needs of the community by establishing a day care center versus home child care. This personal aspiration became a reality when Class A licensing permits were established, a site chosen, and Children of God daycare was open for business in June 2011(http://www.dss.state.la.us.) This company thrives on the notion that the early stages in a child’s life are very important to their growth and development. Choosing a good child day care center is vital as more parents in today’s world have employment demands and require suitable day care centers for their children. Children of God’s daycare is providing learning programs and playtime for your child, along with a safe and healthy environment. At present, this business does not have an online presence nor strategy to strategically place them at a better advantage within the day care community. All inquiries from parents in the community are based upon location of daycare site, word of mouth, and flyer handouts within the community. Despite not having an online presence, this company would like to strengthen and grow their sales...
Words: 3379 - Pages: 14
...Task 1: A. Develop a proposal for an online business expansion in which you do the following: 1. Discuss how the business or service that the business offers will be viable in an online environment. The business is a residential care group home for seniors. The Fisher House provides lodging, meals, medications, assistance with daily living, 24 hour staff supervision, and medical services. They are currently listed on the internet under the Family Services Association incorrectly as a United Methodist Home and as a licensed facility with a Place for Mom. The demand for residential care facilities for senior has increased because of the strict requirements that a senior must meet the standards so they can get approval from Medicaid. Medicaid will pay for residential health care facility which is also called a nursing home. They will not pay for residential care group homes, also known as a Class “C” boarding home. Seniors are living longer and is segment of the population is called “baby boomers” and they are starting to enter the senior housing market. The baby boomers are a large population and will be receiving social security and pensions in large numbers. This group will need caregivers. Because of the strict Medicaid regulations and the cost of other living arrangements for seniors the boomers will be looking for affordable high quality supervised housing. The Fisher House is an excellent alternative for affordable living with great services. The business will...
Words: 3549 - Pages: 15
...1. Discuss how you will facilitate customer payment using e-commerce solutions (e.g., how the transaction will take place, including the tools customers will use). According to Wikipedia, an e-commerce payment system facilitates the acceptance of electronic payment for online transactions. Also known as a sample of Electronic Data Interchange (EDI), e-commerce payment systems have become increasingly popular due to the widespread use of the internet-based shopping and banking. Though e-commerce has been around since the 90s, it has gain popularity and necessity due to well know players like eBay, Amazon, Yahoo etc. The sales revenue of these companies shown in their annual reports are without doubt, one of the biggest factors why Ecommerce is important in the commercial market nowadays. Ω9 aims to make customer experience pleasant by giving its customers (both local and international) various option plans taking into consideration feasibility and security. First and foremost, Ω9 plans to make it checkout page easily accessible taking into consideration the speed factor and multiple payment options. Ω9 has the customer satisfaction in mind on whatever design it want to create on its new website. So the staff working on the website creation have been told to put on the ‘customer hat’ when working on the new website project. Ω9 plans to create the ‘view cart’ link on every page so that the customer can click on it and review the orders that they have placed begin...
Words: 1037 - Pages: 5
...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................
Words: 21450 - Pages: 86
...element of e-commerce. The ability to present relevant and specific merchandising offers based on a users navigation, interest and feedback loops is fascinating. The integration of mobile technology, new media and other emerging trends will forever change our marketing methods. a. Trends b. Concepts 2. Who are the competitors? Unlike times in the past where competitors were physically present, e-commerce opens the door for large and small alike to compete. I am not sure companies can adequately identify competitors today. Consider that School Specialty finds itself today competing with Amazon.com. Amazon was not a school supply company five years ago. Additionally, School Specialty, a $1 B company must also compete with small regional firms like School Outfitters.com. So, the short answer is that in a high velocity, target market, many competitors can emerge. 3. What do your competitors do a little or close to what your business does? Everyone looks for the unique proposition but ultimately what you see on a website is far less important that how you merchandise the website. Merchandising analytics are the difference in successful growth on the web and random access to opportunity. 4. What are the strength and weaknesses compare of your competitor in the following: a. Social Media Vital in the school market since many if not all teachers exchange ideas and opinions on social sites like Weareteachers.com. The larger the company the stronger...
Words: 296 - Pages: 2
...EXECUTIVE SUMMARY: Company Description Affordable Health Insurance is a company offering comprehensive medical, dental and life insurance online. In today’s world where Internet, social media and web surfing has become so globalised the company offers a service online which is easy to access, does not consume much time, offers comparable rates at no cost to the consumer. Having health insurance is important for several reasons. Uninsured people receive less medical care and less timely care, they have worse health outcomes, and lack of insurance is a fiscal burden for them and their families. Moreover, the benefits of coverage outweigh the costs for added services. Mission statement: “QUALITY YOU CAN COUNT ON” The company’s mission is to provide quality, compassionate, and professional health care that is affordable, easily accessible and without discrimination to all. The company is dedicated to building a long term relationship with customers through quality service and support. Service viability in an online Environment Affordable Health Insurance is a company offering comprehensive medical, dental and life insurance online. In today’s world where Internet, social media and web surfing has become so globalised the company offers a service online which is easy to access, does not consume much time, offers comparable rates at no cost to the consumer. The products include medical, dental and Life insurance giving the consumer affordable and a vast variety of...
Words: 3949 - Pages: 16
...2A1. E-Commerce Solutions John’s new online business, Recycledgolfballs.com, will need to include online payment options. Building an online business requires multiple payment options to help your local customer, to the international buyer paying with multiple different currencies. Recycledgolfballs.com now takes credit cards, PayPal, e-checks, and is now offering gift cards. John’s new payment options come with securing and making your customer feel safe. With the addition of new payment options John will also feature one of the most essential e-commerce tools, the shopping cart. Credit card selections for an online business are essential to make shopping convenient, and allowing for stress-free transactions for every customers. Taking credit cards require you to obtain an account and to set up your gateway and payment processor. The gateway and the payment processor are the security and the financial protection for John’s new business. Credit card payments allow for a diverse customer base and help attract customers looking for a secure transaction. Address verification (AVS) is used when an order is received, the street address that’s on file with the credit card company is matched to the billing address the customer gives you with an order. The final safekeeping method is card code verification (CCV). Customers must enter both a credit card number and a special three-digit code (the number is on the back of the card). Security is of the utmost importance, so avoiding...
Words: 1330 - Pages: 6
...1021 International Journal of Advanced Research in Computer and Communication Engineering Vol. 1, Issue 3, May 2012 CHALLENGES OF SECURITY, PROTECTION AND TRUST ON E-COMMERCE: A CASE OF ONLINE PURCHASING IN LIBYA Abdulghader.A.Ahmed.Moftah1,Siti Norul Huda Sheikh Abdullah2,Hadya.S.Hawedi3 Center of Artificial Intelligence Technology, Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia (UKM) 1, 2 Center of System Science, Faculty of Computer and Mathematical Science ,Universiti Teknologi MARA (UiTM) Malaysia . 3 ABSTRACT : E-commerce is a successful business-based innovation via internet. This form of business transaction strategy offers many opportunities for growth in business and marketing services in various aspects. Online shopping is an intermediary mode between marketers or sellers to the end user or the consumers. Nature of online transaction in Libya is constrained by instability resulting from insecurity, unprotected transaction as well as trust. Online shopping could become predominant source of shopping method, if the barriers associated with insecurity, trust and customer’s protection are tackled. Owing to the significance of e-commerce towards Libyan economic growth, this paper highlights the limitations associated with e-commerce transaction in Libya and proposes relevant steps towards overcoming these constrains. Relevance of integrating e-commerce in Libyan economic system is discussed with. Keywords: E-commerce, online...
Words: 2821 - Pages: 12
...pets that are sensitive and anxious around other animals. Estimated that 68% of all U.S. households own a pet, which equates to 82.5 million homes and in 2013 the pet industry represented $55.33 billion dollars (American Pet Products Association, Inc., 2014). The pet industry is a very lucrative industry and it is important that this company take ahold of their target market and expands their business. At the present the company does not have a strong online strategy; it has a web page with their contact information, price list, about us, benefits of grooming, and pictures. All sales are done over the phone or in person and their email are used to provide additional information to potential customers. The local market is starting to get saturated with competition and the company is aware of the importance to have competitive advantage over their competitors and position them in a way that distinguishes from others. The company understands that they need to use the access-based strategy to create an approach to reach customers in a unique way than what their competitors have and are currently doing. It is strongly recommended that the company develop an online business expansion strategy to attract more customers to grow capital and use that towards...
Words: 4613 - Pages: 19
