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International Marketing Coca Cola

In: Business and Management

Submitted By hsethi
Words 1000
Pages 4
Harry Sethi
International Marketing
Coca-Cola
Out of many brands globally, one brand that has been part of our lives somewhere someplace around the world is Coca-Cola. I have learnt a lot from this class from how to successfully market products to how to respect and turn culture into an advantage. One of the main things I learned from this class in regards to this brand has to be the 4ps. Product, Price, Promotion, and Place. This basic model has brought Coca-Cola to be known throughout, as a world class brand. The product that Coca-Cola has given to the people has always been similar but different to the world. First off, the product Coca-Cola has branded on is a carbonated soft-drink which is sold in stores, vending machine and restaurants. Coca-Cola first began its product as a coca based wine which had sold in Europe. With the introduction of prohibition it had changed its recipe to a non-alcoholic beverage. Many believed during this time that carbonated drinks had medicinal powers which Coca-Cola took advantage of and sold its beverage as a medicinal drink. As times have continued Coca-Cola has continued to expand its product variety from Coca-Cola to Minute-Maid its has consistently progressed different avenues of beverages. While it has expanded Coca-Cola has continued to protect Coca-Cola and has never changed its original product and never changed the recipe. Price, Coca-Cola as delicious as it is has always kept prices down and affordable to all, never raising the cost and keeping production at a high. But yet still the prices vary depending on location and production methods of Coca-Cola in the world. For example the price of Coca-Cola in China is 25 cents while in Greece it is 1.74 depending on location and production price varies but still Coca-Cola always tries to maintain low prices to allow a variety of people to taste Coca-Cola. Promotion is the

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