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International Marketing Ethics Paper

In: Business and Management

Submitted By finelyspun
Words 720
Pages 3
International Marketing Ethics Paper
MKT/ 450

International Marketing Ethics Business ethics means acting and performing in a way that is considered morally appropriate. By doing so, it means that corporate decisions have been made with out any wrongdoing to any person or place. However, the world has hundreds of countries with unique cultures that do not share the same guidelines. Riordan Manufacturing is a global plastic company that is owned by Riordan Industries which is a part of the Fortune 1000 enterprise. Riordan Manufacturing is considering marketing its top-selling product to France. The company is faced with three ethical issues that may affect their marketing efforts. Expanding to Europe and specifically France can effect Riordan’s marketing strategy. Riordan Manufacturing has manufacturing plants in Georgia, Michigan, and the most recent expansion is in China. Some ethical issues Riordan Manufacturing can face are China manufacturing and child labor laws, Environmental issues as plastic cause harm to the environment, and finally cultural factors. France is strongly against exploiting children to work. In France it is mandatory for children go to school from the age of six to sixteen. Children cannot be legally employees until after 16. at fourteen during holidays they could apply for light work. It is also prohibited to employ children under the age of eighteen in “preparation, handling,, or sale of written material, posters. Drawings, and other materials whole sale, supply, exhibit, display, or distribution are contrary to public morality and constitute a criminal offense” (Library of Congress, 2012) Moreover, children under the age of eighteen are not allowed to be employed in any dangerous jobs (Library of Congress, 2012). France is adamant on not supporting companies that exploit children; Riordan would have to make sure that Riordan

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