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International Marketing Strategy

In: Business and Management

Submitted By xaxeer
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A REPORT ON THE INTERNATIONAL MARKETING STRATEGIES USED BY GE COMPANY
By barbradozier
TABLE OF CONTENTS
ABSTRACT……………………………………………………………………..……ii
EXECUTIVE SUMMARY…………………………………………………………..iv
INTRODUCTION……………………………………………………… ………….1
REPORT PROCEDURE…………………………………………………………..…1
THE 4 P’S……………………………………………………………………………2
PRODUCT……………………………………………… …….……2
PRICE………………………………………………………………..2
PLACE…………………………………………………………….…2
PROMOTION…………………………………………………….….2
SWOT ANALYSIS………………………………………………………………….3
STRENGTHS………………………………………………………..3
WEAKNESSES……………………………………………………..3
OPPORTUNITIES…………………………………………………..4
THREATS……………………………………………………………5
INTERNATIONAL MARKETING STRATEGIES BEING USED…………… …5
WAYS THAT CAN IMPROVE INTERNATIONAL STRATEGY………………..9
IMPORTANCE OF INTERNATIONAL MARKETING………………………….10
WAYS OF IMPROVING THE STRATEGIES……………………………………10
RECOMMENDATIONS……………………………………………………………11
CONCLUSION……………………………………………………………………..11
BIBILIOGRAPHY…………………………………………………………………13
EXECUTIVE SUMMARY
This report examines the international marketing strategies used by General Electric Company in its quest to tap the international market. The purpose of the report is to provide the company with the information necessary to amend and improve on their marketing strategy. Over the years GER has highly diversified its operations and is now operating 11 major lines of businesses which include transportation, consumer finance, commercial finance, insurance and energy. It is also involved in healthcare, consumer and industrial products, advanced materials and NBC-Universal. The objective of this report is to;
• Assess the 4 P’s of the company
• Perform a SWOT analysis for the company
• To assess international marketing strategies used by the company
• To evaluate the importance of international marketing for GE Company
• To evaluate the weakness of the strategies adopted
• To recommend...

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