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International Marketing

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UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)
Faculty of Business and Finance

Unit Plan
1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor: Lecturer / Tutor  Mr. Neerjang Lama (Faculty of Business & Finance) neerjang@utar.edu.my  Dr Falahat Nejadmahani Mohammad (Faculty of Accountancy & Management) falahat@utar.edu.my

3

Year of Study:

4 5 6

Year and Trimester: Credit Hour Lecture hours & tutorial hours

8 9

Mode of Delivery: Moderator

Lecture & Tutorial Dr Gengeswari a/p Krishnapillai - Assistant Professor gengeswarik@utar.edu.my

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Objective:

The objectives of this unit are:  To provide a theoretical framework for analyzing global marketing strategies and orientations.  To examine the relationship between global marketing environments and global marketing strategies.  To examine the concept of global marketing research and its impact to the global marketing.  To import the knowledge of various entry modes into a foreign market place.  To highlight various marketing mix strategies applicable to global marketing.

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Learning Outcome:

On completion of this unit, a student shall be able to:  Identify different levels of global marketing orientation and its respective implications in the global marketing practices.  Demonstrate different forces that will influence the survival of the corporations in global marketing.  Elaborate different modes of entry into a foreign market and the necessary
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Unit Plan UBTI2013 Global Marketing January, 2014



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