Introduction
International marketing is the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. The unique-ness of foreign marketing comes from the range of unfamiliar problems and the variety of strategies necessary to cope with different levels of uncertainty encountered in foreign markets. Furthermore, if internal economic conditions deteriorate, restrictions against foreign investment and purchasing may imposed to strengthen the domestic economy.

Global Localization

Once a company has decided to go international, it has to decide the way it will enter a foreign market and the degree of marketing involvement and commitment it is prepared to make. These decisions should reflect considerable study and analysis of market potential and company capabilities, a process not always followed. Many companies appear to grow into international marketing through series of phased developments. They grandually change strategy and tactics as they become more involved. Others enter international marketing after much research, with long-range plans fully developed.

Financial Strengths

Company may become totally involved and invest large sums of money and effort to capture and maintain a permanent, specific share of the market.

Managerial Factors

As a firm moves from one phase to another, the complexity and sophistication of international marketing activity tends to increase and the degree of internationalization which management is philosophically committed tends to change. Such commitment affects the specific international strategies and decisions of the firm.

Environment Concern:
Clearly, there is a relationship between the environment in which the organization funds itself and the strategic culture of the organization. Environments which