Evaluate International Marketing Opportunities

26 April 2012

Australia is a country which has a lots of kangaroos and with this reason, Australia has been became the largest country export the kangaroo meat in worldwide.Our company which is a food manufacture has considered and decided to export the kangaroo meat to two countries which are USA and Egypt. We as the food Company believe that we will have a great opportunity to show and to present our product to customer needs. According to this product will export to two countries, first of all, we need to set up the smart objectives to identify the target what we will achieve the objective.Morover, the advertising metric and marketing metrics also important because we will use that to achieve the goals in the best way.

Summary

We chose kangaroo product as our product to export to overseas market, we chose kangaroo meat for export to Belgium, USA, Indonesia and Egypt. The reason of we export kangaroo meat to those countries because those countries have potential market. We have done the research for STEEP analysis and we found that those 4 countries are good for sells our product. we want to do SMART objective in 2 countries which are USA and Egypt.
We want to sell kangaroo meat in Los Angeles California. The reason why we choose Los Angeles is because Los Angeles is a big city in USA and we have a lot of potential market. We use Kroger supermarket to sell our kangaroo meat in Los Angeles. There are 39 stores of Kroger supermarket in Los Angeles but we just sell our kangaroo meat in 10 stores. we also want to sell kangaroo meat in Cairo, because Cairo is the capital city of Egypt and we have a lot of potential market in Cairo rather than other city in Egypt

population of Los Angeles available at (http://www.sharpseniors.com/california/los-angeles)
We found that 3,831,868 people live in Los