1. Ethics: The document discussed how important being eco and ethically friendly is to people nowadays. People want to know how what they are buying is affecting not only the environment but the workers who aided in the production or cultivation of the product. Currently, UK supermarket Tesco is working on producing carbon footprint labels on all 70,000 products that it sells which would allow shoppers to compare carbon impacts. Timberland now has “nutrition labels” on shoe boxes which allow people buying the footwear to learn more about the product they are purchasing. This label includes “where the shoe was manufactured, how it was produced and what effect it has on the environment. Finally, Dole Organic lets consumers “travel to the origin of each organic product”. By typing in a fruit sticker's three-digit Farm Code on Dole Organic's website, customers can read background info, view photos of the farm and workers and learn more about the origin of Dole products.” By allowing consumers to read background info as well as view photos of the farm and workers, Dole is showing that they are both eco and ethically friendly and have nothing to hide.

2. Global production trend: The document discussed how today, more than ever, consumers want to know where their food and products that they purchase come from. People feel more satisfied with purchasing products that come from companies where the workers are treated well and aren’t abused or taken advantage of.

3. Ingredients: The document discussed how producers want their products to provide the consumer with a story to tell. For example, restaurants like Canteen and Konstam and the Prince Albert source everything that they cook within the the “M25, the name of Google's '150' which reflects the fact that ingredients come from within a 150-mile radius of the” Because everything is sourced locally, customers are being served hearty meals and are also provided with a story to share with their friends. Another example is the brand Izzy Lane. This British clothing brand rescues sheep from being sent to slaughter and brings them to a sheep sanctuary where they live out their lives. The wool from these sheep is used to make clothing which is made locally by neighboring craftsmen. The cloth is also woven at an ancient mill in Selkirk using Victorian machinery that has been operating for over a hundred years. “For each Izzy Lane garment, the full provenance, from the fleece through the whole manufacturing process to the garment itself, is known.” Because of the heartwarming story as well as the transparency of the company, anyone who buys clothing from Izzy Lane feels good about purchasing the clothes.

4. Backing local communities: The document discussed how people want to have a sense of place. Recently, people have been a lot more vocal about their desires to find out where exactly things come from. As a result, companies have been a lot more forthcoming about product information as well as factory conditions. Unfortunately however, some consumers still tend to associate multinational corporations with being power-hungry, greedy and using inhumane labor practices. These consumers instead would rather purchase local goods from local markets because they feel that these local producers and markets are more authentic, have better products and do not use sweatshops.