5 Stages in the Evolution of Global Marketing:

1. Domestic Marketing: Ethnocentric orientation.
2 Export Marketing: Ethnocentric orientation.
3. International Marketing: Polycentric orientation
4. Multinational Marketing: Regiocentric orientation
5. Global Marketing: Geocentric orientation
Domestic marketing:
A company marketing only within its national boundaries only has to consider domestic competition. Even if that competition includes companies from foreign markets, it still only has to focus on the competition that exists in its home market.
Export marketing:
Generally, companies began exporting
Indirect Entry means turning over international sales to a third party. Generally speaking, this third party does the exporting for you. Indirect entry can also include licensing deals as well. By utilizing indirect exporting, a company could use the services of an Export Management Company, distributors, or commissioned agents or brokers. Direct Entry you are dealing with a company in the foreign market, so it can be the end-user, retailer, distributor, or export management company in that market. Because the manufacturer is more involved, the manufacturer makes decisions about the entire export process - from market and distribution, sales fulfillment, and payment.
International marketing:
If the exporting departments are becoming successful but the costs of doing business from headquarters plus time differences, language barriers, and cultural ignorance are slowing the company’s competitiveness in the foreign market, then offices could be built in the foreign countries.
These offices still report to headquarters in the home market but most of the marketing mix decisions are made in the individual countries since that staff is the most knowledgeable about the target markets. Local product development is based on the needs