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International Operation of a Multinational Company (Banglalink)

In: Business and Management

Submitted By dilshad10
Words 3476
Pages 14
Table of Contents

Introduction 1

The reasons behind choosing Bangladesh 2

While entering problems faced by Banglalink 4

Industry analysis 5

Operational obstacles faced by the company 8

Entry Strategy 8

Internationalization strategy pursued by the company 10

Possible Strategy Overview 10

Current Environment 11

Conclusion 12

Reference 12

Introduction

Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. Currently there are 6 mobile operators in Bangladesh and Banglalink is one of them. With a slogan of “making it difference”- banglalink started operations in February 2005. Previously, it was known as Sheba Telecom Pvt. Ltd that had been providing GSM (global system of mobile communication) services in Bangladesh since 1998. Orascom Telecom bought 100% share of Sheba Telecom in 2004 and gave its new name as Banglalink. Banglalink, is the second largest cellular service provider in Bangladesh. As of August, 2008, Banglalink has a subscriber base of more than 10 million. It is a wholly owned subsidiary of Orascom Telecom.The logo of the company is designed on keeping the national animal i.e. Royal Bangle Tiger in mind, which symbolize to the faster growth.Banglalink has 1500 km. of Fiber Optic cable which gives the surety of good network. During the occasional...

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