Premium Essay

Internet Advertising

In: Business and Management

Submitted By njgirl34
Words 458
Pages 2
Abstract
With millions and millions of people already tapped into the Internet, and more signing on every day, information that is printed online is viewed by a massive number of consumers. This large number of potential consumers has fueled the motivation for advertising agencies and companies to post ads online. This paper examines how the internet community is continually growing and how companies are taking advantage of this growth and utilizing the internet as a medium to advertise. It looks at how through the variety of mediums available, companies can reach a greater customer base than they would have reached through using traditional media, such as television or newspaper. It discusses how, the potential exists for internet advertising to be the primary means of advertising and how, as the technology continues to be enhanced coupled with the internet's accessibility and mobility, we will most likely see more companies utilizing internet advertising as the preferred medium to potential customers and investors.

Introduction
Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers. Web sites such as search engines or small sites that sell advertisement space for sponsoring are profiting highly from the increase of advertising on the Internet (Afuah, 2003). Also contributing to the profit of businesses is the fact that the number of people that have access to the internet is growing as well as internet services which will allow potential customers to view these advertisements. Internet advertising is rapidly growing and advertisements will become more apparent in our Internet

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