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Internet Marketing Indian Telecom Sector

In: Business and Management

Submitted By AMaman
Words 3924
Pages 16
Internet Marketing: Indian Telecom Sector

Coauthor
Ghazali A. Akhtar Business Development Officer Tata Advinus #21&22, Phase 2, Peenya Indutrial Area, Peenya, Bangalore-58 09740399551 ghazali.akhtar@advinus.com

Author
Maksuddur Rahman A0101911218 D-50 09711796967 maksuddurrahman89@gmail.com

1. EXECUTIVE SUMMARY

A research is being conducted on INTERNET MARKETING in Indian Telecom Sector. The aim of this research is to carry out an in-depth analysis of the online market for mobile phone services in India. This involves application of the Internet marketing framework to two major competitors for the assessment of the contribution of Internet Marketing towards the organization’s Business effectiveness, Marketing effectiveness and Internet effectiveness. Following this a competitor analysis will be done to monitor the use of e-commerce in order to acquire and retain customers. The significance of Internet Marketing in context of the overall marketing strategy of the companies will also be assessed to understand the importance of the Internet as a marketing channel. The research will also include a global comparison of the Indian scenario with that of the UK and USA telecom sector.

This research requires the analysis of both qualitative and quantitative data which will be a combination of secondary data and independent research.

The Deliverables of this research will be a report covering the analysis of the growth and development of the online market, general market trends, a profile of each company’s performance and Internet Marketing Strategy and a forecast of the future likely developments including new technology innovations.

2. INTRODUCTION
The Indian Telecom Sector is the fastest growing Telecommunications market in the world and hence the centre of everyone’s attraction today. Supporting 621.28 Million subscribers, it is the third largest...

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