Premium Essay

Internet Marketing Indian Telecom Sector

In: Business and Management

Submitted By AMaman
Words 3924
Pages 16
Internet Marketing: Indian Telecom Sector

Ghazali A. Akhtar Business Development Officer Tata Advinus #21&22, Phase 2, Peenya Indutrial Area, Peenya, Bangalore-58 09740399551

Maksuddur Rahman A0101911218 D-50 09711796967


A research is being conducted on INTERNET MARKETING in Indian Telecom Sector. The aim of this research is to carry out an in-depth analysis of the online market for mobile phone services in India. This involves application of the Internet marketing framework to two major competitors for the assessment of the contribution of Internet Marketing towards the organization’s Business effectiveness, Marketing effectiveness and Internet effectiveness. Following this a competitor analysis will be done to monitor the use of e-commerce in order to acquire and retain customers. The significance of Internet Marketing in context of the overall marketing strategy of the companies will also be assessed to understand the importance of the Internet as a marketing channel. The research will also include a global comparison of the Indian scenario with that of the UK and USA telecom sector.

This research requires the analysis of both qualitative and quantitative data which will be a combination of secondary data and independent research.

The Deliverables of this research will be a report covering the analysis of the growth and development of the online market, general market trends, a profile of each company’s performance and Internet Marketing Strategy and a forecast of the future likely developments including new technology innovations.

The Indian Telecom Sector is the fastest growing Telecommunications market in the world and hence the centre of everyone’s attraction today. Supporting 621.28 Million subscribers, it is the third largest...

Similar Documents

Premium Essay


...Telecom Industry in India 1. INDUSTRYOVERVIEW 1.1 Background The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. 1.1.1 Growth This rapid growth has been possible due to various proactive and positive decisions of the Government and contribution of both by the public and the private sector. The rapid strides in the telecom sector have been facilitated by liberal policies of the Government that provide easy market access for telecom equipment and a fair regulatory framework for offering telecom services to the Indian consumers at affordable prices. 1.1.2 Wireline Vs Wireless It has also undergone a substantial change in terms of mobile versus fixed phones and public versus private participation. The preference for use of wireless phones has also been predominant in the sector. Participation of the private entities in the telecom sector is rapidly increasing rate there by presenting the enormous growth opportunities. There is a clear distinction between the Global Satellite Mobile Communication (GSM) and Code Division Multiple Access (CDMA) technologies used and the graph below shows the divide between the two. 1.2 Segment wise Status 1.2.1 Wireline Services...

Words: 3710 - Pages: 15

Premium Essay

Term Paper

...TERM PAPER ON TELECOM SECTOR IN INDIA AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA AMITY UNIVERSITY, UTTAR-PRADESH SUBMITTED BY: ABHINAV AGARWAL (A1808710032 – MBA 3C 2010-12 SECTION-A) AMIT BEHAL (A1802010246 – MBA IB 2010-12 SECTION-B) TABLEOF CONTENTS DESCRIPTION PAGE NO. Executive Summary 3 Objectives of Study 4 Introduction 5 Growth Avenues 9 Top 10 Telecom Companies In India 11 SWOT Analysis 12 Brief About 2G Scam 15 Mergers and Acquisitions in Telecom Sector 16 FDI in Telecom Sector 17 Drivers of Growth in Telecom Sector 18 India’s Competitive Advantage : Porter’s Model 19 Strategic Management 22 HR Policies of Airtel and Vodafone 27 Marketing Strategies 30 Positioning strategy comparison of Vodafone and Airtel 34 Use of social media marketing by telecom......

Words: 9987 - Pages: 40

Premium Essay

Regional Analysis Airtel

...Executive Summary Bharti Airtel, a leading telecommunications provider in India has seen an enormous growth since the opening up of the Indian economy after the economic reforms initiated by the then PM of India, Mr. P.V.Narasimharao towards liberalization, globalization and privatization. Airtel is now the fourth largest telecom company in the world in terms of subscriber base and is the leading telecom carrier in India. The phenomenal growth of Airtel has been due its outstanding and unique business model where it retained its core-functions to itself such as marketing and finance and outsourced its IT functions to companies such as IBM. Airtel has expanded significantly since 1992 due to the competitive advantage it had in the domestic market ( pan-India presence) and only since 2005-06 it started going global foraging into Africa. Significant threats to Airtel come from the lowering of FDI influx into Indian economy and increasing government regulations in the spectrum allocation frame work ,political interference and lobbying. Also the unstable economic conditions in the countries such as Central Africa were not favorable for its expansion in the global markets. Bharti Airtel (or simply Airtel) is an Indian telecommunications company with operations in 20 countries across Asia and Africa. It is headquartered in New Delhi India and was originally conceived and set up by Sunil Bharti Mittal in 1995. At present, Airtel is the world’s fourth largest......

Words: 2782 - Pages: 12

Premium Essay


...Vodafone: A Marketing Analysis Vodafone: A Marketing Analysis Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Abhimanyu Harlalka B13063 Ankit Prasad B13073 Dhruv Gupta B13083 Lakshita Jain B13093 Puskar Pandey B13103 Shashank Gandhi B13113 Vinay Goyal B13123 Contents Aggregate Market Factors 3 Market Size 3 Macro-economic factors 5 Political & Legal: 6 Economic: 8 Technological: 11 Micro Environmental factors 11 Pressure from substitutes & Market power of suppliers 12 Pressure from substitutes: 12 Market power of suppliers: 13 Category Capacity: 13 Current rivalry in industry : 13 Threat of new entrants: 14 Bargaining power of buyers: 14 Consumer Behaviour 15 RESEARCH METHODOLOGY 16 Company and Competitor Analysis 20 Objective 20 Product: 22 Vodafone Services 22 Price: 22 Place: 22 Promotion: 23 Profits (FY 12-13) 23 Customer analysis 24 Value proposition 27 Expected Future Strategies 28 The way ahead 30 Telecom Industry: An Overview The telecom industry has witnessed significant growth in the subscriber base over the last decade with increasing network coverage and a competition induced decline in tariffs acting as a catalyst in growth in the......

Words: 7475 - Pages: 30

Premium Essay

Importance Of Customer Satisfaction

...frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." In a survey of nearly 200...

Words: 9813 - Pages: 40

Premium Essay

Vodafone S&D

...Major sectors of the Indian telecommunication industry are telephony, internet and broadcasting. Today, it is the fastest growing market in the world. The total number of subscribers during July-2012 was recorded to be 679.05 million with an increase from the previous year of 0.25%. The total revenue of the Indian telecom sector grew by 7% to 283,207 crore (US$51.26 billion) for 2010–11 financial year, while revenues from telecom equipment segment stood at 117,039 crore (US$21.18 billion).The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. Major sectors of telecommunication industry in India are telephony, internet and broadcasting. The primary regulator of telecommunications in India is the Telecom Regulatory Authority of India (TRAI). The mission of TRAI is to create and nurture an environment which will enable the quick growth of the telecommunication sector in the country. One of the major objective of TRAI is to provide a transparent policy environment. TRAI has regularly issued orders and directions on various subjects like tariff, interconnections, Direct To Home (DTH) services and mobile number portability. There is 100% FDI permitted in telecom equipment manufacturing. India has a telecom policy aims to encourage private and foreign investment. There is a Revenue-share model for license issued by the Government for telecom......

Words: 2451 - Pages: 10

Free Essay

Telecom Industry

...Page no. | Acknowledgement | 04 | Executive summary | 05 | Introduction about Telecom Industry | 06 | History | 07 | Global Scenario | 08 | National Scenario | 09 | Demographic characteristic | 10 | Market size, Trends & Players | 11 | Telecom turn over/ Subscribers | 12 | Opportunities /Competitive landscape | 13 | Porters generic strategy | 14 | Progress /Acquiring Subscribers | 15 | Rural India | 15 | Government Initiatives / MVAS | 16 | VAS | 18 | Mobile VAS in Rural Market | 19 | Access Device /3G Handset | 20 | Key trends in Telecom Industry | 21 | Inhibitors | 22 | MNP Implementation Globally | 24 | Wimax Vs. 3G | 26 | Mobile virtual network operator | 27 | Regulation for MVN O / IPTV | 28 | Companies overview | 29 | 4P’s Analysis | 43 | Advertisement | 44 | Industry updates | 46 | Major challenges for Mergers | 49 | FDI Investment in Telecom sector | 50 | Outsourcing by Telecom company | 51 | Future Trends | 53 | 4G Technology | 56 | Conclusion/ References | 56 | This project work would never have been an achievable task, had we not been under the great shelter of guidance of respected Professor Mukta Rae. Her simplified teaching technique based on examples has helped us gain more understanding of the subject. The very essence of the project work is the linguistic precision which has an impact of conveying more details in least possible words. An ample use of various reference readings has......

Words: 11612 - Pages: 47

Free Essay

Consumer Brand Switching Behaviour in Indian Telecom Industry

...THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, AHMEDABAD THESIS TOPIC “Critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” SUBMITTED BY Naman Shah PGP/SS/06-08 ALUMNI REFERENCE ID: SS/06-08/AHD/MKTG/2 SUMISSION DATE: 27th August, 2008 GUIDED BY Prof. Pabitra Ranjan Chakravorty Senior Research Associate (Marketing) IIPM, Ahmedabad. I LETTER OF CONSENT IIPM Ahmedabad 19, Inquilab Society, Gulbai Tekra, Ahmedabad-380015 To, The Dean, IIPM-Ahmedabad Date: November 6, 2007 Respected Sir, Subject: Letter of Consent I, Prof. Pabitra Ranjan Chakravorty, a faculty of Marketing Management of IIPM-Ahmedabad, expressing my interest in guiding for a thesis on “To critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” to Mr. Naman Shah, a student of PGP/SS/06-08. This is to inform that I shall support him as a guide for his thesis on the above mentioned topic and extend my knowledge and help in all ways possible. Thank You. Yours faithfully, Prof. Pabitra Ranjan Chakravorty. II LETTER OF APPROVAL III PREFACE The customers are very important and play a crucial role in any process of marketing. Today, customers are the kings of the market because the customer loyalty and customer preference are built by the products and the services offered to the customers and they seek for the more benefits and money’s worth for the amount they spend. That is where......

Words: 25735 - Pages: 103

Premium Essay

Challenges Of Telecommunication Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851 when the first operational land lines were laid by the government near Kolkata (then Calcutta), although telephone services were formally introduced in India much later in 1881. Further, in 1883, telephone services were merged with the postal system. In 1947, after India attained independence, all foreign telecommunication companies were nationalised to form the Posts, Telephone and Telegraph (PTT), a body that was governed by the Ministry of Communication. The Indian telecom sector was entirely...

Words: 1840 - Pages: 8

Premium Essay

Airtel Marketing and Strategy

...introduction of 4G/LTE services and in the Digital TV space in the country. It has also penetrated the rural market, which now boasts of a much better ARPU than before. As the market leader, Airtel’s strategy has been 4 fold – * High Usage, High Price: Airtel has focused on higher usage and higher price in India. Airtel started with low pricing, which helped it augment its subscriber base (largest in the country), and then steadily increased the prices. However, with the entry of newer firms like Docomo and Aircel, this strategy has not played off very well, with Airtel losing market share, from over 30% 4 years ago to just over 20% currently. * Marketing and Branding: Airtel has, over the years, laid strong emphasis on marketing and branding. The Brand ‘Airtel’ is one of the most recognizable brands in the country, let alone telecom. It has engaged in mass spending on celebrity endorsements, from Shah Rukh Khan to Sachin Tendulkar to A.R. Rehman. Airtel has also been successful in changing its brand identity, coupled with its changing logo over these years. It is now actively pursuing the youth segment in the country, with ads such as ‘har ek friend zaroori hota hai’, and ‘friendship package’ etc. * Value Added Services (VAS): Airtel has pioneered...

Words: 1845 - Pages: 8

Free Essay

Jaypee Cement

... INDEX Executive Summary 1. Introduction 2. Objective of the study 3. Company Profile- * About the Company * Company’s Product and its Features * Marketing Strategies * Competitors * Government Policies * Achievements * Mission * Visions * National and International Image 4. Research Methodology- * Research Problem * Sources of data * Type of research * Method of data collection * Analysis of collected data 5. Project * Introduction of the topic 6: DATA ANALYSIS & INTERPRETATION * DATA INTERPRETATION & FINDING OF CUSTOMER SURVEY 7: CONCLUSIONS 8: SUGGESTION CHAPTER -1 Introduction Indian Telecom industry is one of the fastest growing telecom markets in the World .Telecom in real sense means transfer of information between two or more persons situated at distant places through radio electric signals. The popular meaning of telecom always involves making dialogue through electric signals with the help of electronic device....

Words: 4926 - Pages: 20

Premium Essay


...“A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR” (A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Dibrugarh University) Submitted by: Mr. Siddhartha Neog Roll No: 103/12 MBA (Marketing and HR) NERIM NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT Padma Nath Sarmah Bhawan Joyanagar, Khanapara, Guwahati-781022 (2013) DECLARATION I SIDDHARTHA NEOG hereby declare that this project entitled ‗A STUDY ON SUBSCRIBERS SHOWING FLUCTUATIING USAGE BEHAVIOR‘ was prepared by me during the year 2012 – 14 and was submitted in partial fulfillment of requirement for the award of degree in Master in Business Administration (MBA) of Dibrugarh University. This project report has not been submitted earlier for the award of any other Degree Diploma from Dibrugarh University or any other university. Date: Place: Guwahati Signature (SIDDHARTHA NEOG) CERTIFICATE FROM THE GUIDE This is to Certify that this project titled, a study on ―A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR‖ based on an original project study conducted by SIDDHARTHA NEOG of III Semester Master in Business Administration (MBA) under my guidance. He has attended the required guidance sessions held. This project has not formed the basis for the award of any Degree/Diploma by Dibrugarh University or any other university. Date: Place: Guwahati Signature (Name of the Guide) ACKNOWLEDGEMENT I......

Words: 8636 - Pages: 35

Free Essay

Competitive Strategy - Reliance Telecommunications

...Honour Code • I will report all significant violations of the ISB Honour Code by members of the ISB community • I will respect the rights and property of all in the ISB community I certify that I have adhered to the Honour Code of the ISB in completing this assignment. Signature Date: 19th July 2009 PTO Indian School of Business Assignment Submission Form Page 2 Group Submission Group Name: Section B; Group B13 Group Member 1: Hardik Vijay Jhaveri Student ID: 61010438 Group Member 2: Jay Shah Student ID: 61010117 Group Member 3: Prashant Ram Student ID: 61010216 Group Member 4: Priyom Sarkar Student ID: 61010134 Group Member 5: Suyog Kalyanji Kotecha Student ID: 61010319 To be filled by Evaluator Only: Score Obtained: __________________________________________________ |Reliance Communications Ltd | |Competitive Strategies in | |the Indian Telecom Sector...

Words: 5372 - Pages: 22

Premium Essay


...Tata Teleservices Integrates all its services under Tata Docomo :  Tata Teleservices Integrates all its services under Tata Docomo Presented By: Sanyog Chaturvedi 1 Contents:  Contents Umbrella Branding Tata Teleservices Tata Docomo Indian Telecom Industry SWOT Analysis Effect Of the Merger 2 Umbrella Branding:  Umbrella Branding An umbrella brand is an overarching brand used across multiple related products. Umbrella branding is also known as family branding. It contrasts with individual product branding, in which each product in a portfolio is given a unique brand name and identity. There are often economies of scope associated with umbrella branding since multiple products can be efficiently promoted with a single advertisement or campaign. 3 Cont……….:  Cont………. Umbrella branding facilitates new product introductions by providing a familiar brand name, which can lead to trial purchase, product acceptance, or other advantages. Umbrella branding imposes on the brand owner a greater burden to maintain consistent quality. A good example is AMUL - Amul Butter, Amul Cheese, Amul Milk, Amul Icecream , Amul Chocolates etc 4 Benefits:  Benefits Brand image of parent brand acts as a differentiating factor for product in extremely competitive market. Extra cost of Brand creation is not required. Umbrella branding help to create dependent perception about product as parent Brand. Umbrella branding helps to give positioning to product. Advertising and promotional......

Words: 1496 - Pages: 6

Premium Essay

Inidan Telecom Sector

...[pic] CORPORATE STRATEGY ASSIGNMENT -1 (Industry Type : Telecom Sector) Why Telecom Sector ? [pic] Telecom Sector is a service sector. Telecom services have been recognized as a very essential means for social as well as economical expansion for a nation and hence telecom sector is treated as a key factor to achieve the social as well as economic objectives in India. Revenue for the telecommunications sector is the revenue from the provision of services such as fixed-line, mobile, and data with various value added services. Indian telecom industry is the fast growing industry and has made it a major contributor to India’s economy and progress. Telecom sector contributes approximately 3% to India’s GDP (with $39 billion annual revenue). Along with IT sector telecom sector act as a catalyst for the economic and social growth of the country across all other sectors. [pic] Direct benefits from the Telecom Industry are major contribution to GDP, Revenues for Government and increase in employment opportunity. Indirect benefits are reduction in transaction cost, improves access to social networks, provides more information about various services like educational , health care etc, reduction in business lead and response time, increases productivity of business through voice and data services (for example e-business: telecommunications networks will support the e-business......

Words: 2980 - Pages: 12