Internet Marketing Strategy of Intymna.Pl
Business and Management
Submitted By Szponec
Internet marketing strategy of | Intymna.pl | | Ewa Czerechowicz | 2013-06-13 |
Content About Intymna.pl 3 Defining values 5 Creating values 7 Communicating values 8 Value delivery 9 Summary 11
The company, founded in 2001, is the leader of online lingerie sales in Polish e-commerce. Their offer includes not only underwear, but also: clothing, leather goods, jewelry and cosmetics. Presently Intymna.pl receives over a million visits monthly and fulfils up to 5000 orders every month. Its customers come from 140 countries. The strength of Intymna.pl is its broad range of products, holding brands sold exclusively and high availability of goods which resulted in gaining trust of thousands of satisfied and loyal customers. According to the report E-commerce 2012 it is the third largest online shop in the “fashion” category.
It ranked third in this category also in the report of Money.pl, where as many as 60 criteria are taken into account when assessing the polish online shops.
The company has for many years been nominated for rankings and competitions, gradually gaining honours and awards, e. g. the main prize in the "Fashion Website Awards 2010" and honourable mention in the editing of the same in 2011, with distinction in Business Wings ranked 2011 in the category of micro-enterprises. The products offered by the company (in particular, own brands) are appreciated by stylists from the biggest Polish media houses, which results in publications of the same product/brand store in journals such as Avanti, HOT Fashion & Shopping, InStyle, as well as in magazines targeted at women, such as Glamour, Flesz, Joy.
Intymna.pl sells more than 10 000 different products, including unique brands available only at Intymna.pl. It offers a large selection of lingerie including bras, figs, sleepwear, corsets, bodysuits, maxi...