...elements of Internet marketing about the digital marketing and what is e-commerce and e-business. Then, evaluate the marketing mix which is the 7P’s of the internet marketing. This assignment also want us to compare and explain about the marketing tools that being use by the website to promote the web page. This task examine interactive order processing. This task is based on the concept online shopping, Love.com.my. One of the favourable websites which offer a lot of advantages to their customer in order to place an order for any product especially flower and gifts. Task 1.1 Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital marketing is also embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is known as Internet marketing, but their actual processes different. (Digital Marketing) Internet marketing means different things to different people. It is refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, and email marketing and that is just hitting the highlights. As for the digital marketing is considered...
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...Internet marketing nowadays plays a big role in the advertising world. My chosen company , Coca Cola , already used (and still uses) internet marketing a lot by Developing online video’s you (for example) can see as advertisements on YouTube. They also make use of the marketing mix. Integration of the extended marketing mix (7 P’s) : Product: Coca Cola thinks about who their drinks are aimed at, what it does and what it actually is. Because their product(s) are mostly aimed at a somewhat younger demographic they choose to promote their product on the internet through online ads and videos a lot. Price: Coca Cola uses skimming/creaming as pricing strategy. They maintain a relatively high market price because Coca Cola was the first cola brand ever, which makes the company and their products unique. Coca Cola could offer a discount to consumers who purchase products off the internet. Place: Coca Cola makes use of intermediaries (businesses working in between Coca Cola and their retailers). They can show this on the internet by (for example) creating images which show their ‘’production flow’’. Promotion: Coca Cola uses the internet to promote their product. When you want to watch a short film on YouTube you (almost) always get to see an advertisement first. Coca Cola makes use of this. They also use the internet for other online advertising like side banners on websites. People: Coca Cola instructs their employees to always be friendly and helpful to...
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...Internet marketing Internet marketing, which is also known as online marketing, is a means of driving direct sales through e-commerce by use of Web and e-mail. It is used jointly with traditional ways of advertising like radio, television, newspapers, and even magazines. This method of advertisement has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Some objectives of internet marketing would for instance be to communicate company’s products/services or to conduct research on existing and potential customers. Although Internet marketing offers businesses and consumers numerous advantages in terms of convenience, cost, and effectiveness, disadvantages exist as well. The primary disadvantage of marketing through the internet is the fact that consumers cannot fully “test” the products over the internet before choosing to purchase them as they may with products marketing through conventional channels such as in store displays and direct mailers. Marketing business on the internet is very easy and although internet-marketing techniques change, there are those, which work regardless of whether you market your own goods and services or affiliate programs. The ultimate goal should be to market continuously using the method that works better. At first, marketing task might take a lot of time but this is required to set up campaigns regardless...
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...Final Year Project on internet marketing ….is it there yet Project Guide: Prof. Kuldip Kawatra Project by Mr. Heemanish Midde Roll No.: 220 2007 - 2009 Xavier Institute of Management & Research, Mumbai Mumbai University DECLARATION I hereby declare that this report titled “Internet Marketing" is a record of independent work carried out by me as a part of Final Year Project for the MMS course of Mumbai University for the period starting from January 2009 to May 2009. The above project was performed under the guidance of Prof. Kuldip Kawatra. I declare that the information given in the above project is true to my knowledge. Dr. K. N. Vaidyanathan Director, Xavier Institute of Management & Research Mumbai University Heemanish Midde MMS Xavier Institute of Management & Research Mumbai University 2 ACKNOWLEDGEMENT The work on this project has been an inspiring, often exciting, sometimes challenging, but always an interesting experience. At the very outset, I wish to thank Mr. Kuldip Kawatra for giving me the opportunity to participate in this interesting research project, that helped me gain insights into the Internet World. He has supported me with his guidance, insights, encouragement and many a fruitful discussion on Internet Marketing. I am grateful to him to have spared his time and showing the patience to our answer our queries. The kindness shown by him, in spite of him being so busy with his work, is highly appreciated. I would also like...
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...Internet and online marketing It is a known fact that with the change in times, from the elite and pica typewriters, the rotary telephones, pagers and floor model Curtis Mathis Televisions; we have graduated to a world of electronics for everything. Including how to market businesses. Internet marketing is the most effective way to enhance and grow a company. There are three effective steps to the process of successful marketing: 1. Communication: First class customer service to include customer interaction. Always make yourself available for questions and answers. 2. Organization: It is important that the process the exemplary. The tools used should set you apart from others. 3. Accountability: Making sure that all programs and deliverables are absolutely clear, updated and refined for customer satisfaction. Online marketing success includes having good standing relationships. It’s about having consummate respect, always, for your audience and your market (Copyblogger, 2006-13). There are three pillar responses for online marketing that keep company’s abreast with the latest social media: Direct response copywriting Content marketing Consumer Movement Consumer protection is another word for consumer movement. There are those that would like to protect the consumers, from prices to quantity and quality. The protection is strongly given when large corporations or even the government is involved. As green claims have increased in number and scope, concern...
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...Internet Marketing Opportunities Prepared for: CEO of Community Empowerment City of Philadelphia Prepared by: Denise Martinez, Employee of Community Empowerment Devry University April 3, 2015 Mobile revolution chart 1400 John F Kennedy Blvd Philadelphia PA 19107 (215) 696-7617 April 8, 2015 Community Empowerment Chief Executive Officer Attention: Ms. Marilyn White, CEO INTERNET MARKETING OPPORTUNITIES On behalf of the company’s future development, there was some research conducted for purposes of enhanced marketing opportunities. I have researched and finished a proposal on Internet marketing. The report describes some of the major benefits that are associated with online marketing. This proposal provides a detailed research with data and examples to support all the facts. This report provides a scope that offers all the reason that you should invest and take advantage of Internet marketing. There are detailed sections along with illustrations for better understanding of the proposal. There is also a list of recommendations and references so there can be further research done and you can come to a conclusion that online marketing will expand the future plans of the company. Thank you for the opportunity to complete the research for this proposal. As an employee to this company, I look forward to your feedback and I hope you take into consideration this great opportunity. Sincerely, Denise Martinez ...
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...Table of Contents I. SUMMARY EXECUTIVE ................................................................................................... 2 II. INTRODUCTION.............................................................................................................. 2 Definition and Benefits of Internet Marketing: .............................................................. 2 Types of Internet Marketing: ........................................................................................... 3 III. HOTDEAL VIETNAM AND ITS INTERNET MARKETING ACTIVITIES ........... 3 1.1 The factors that affect to the internet marketing of the chosen company: ................... 4 1.1.1 Macro-environment: ............................................................................................... 4 1.1.2 Micro-environment: ................................................................................................ 7 1.2 The marketing mix (7P) of Hotdeal Vietnam: ............................................................. 10 1.2.1 Product ................................................................................................................... 12 1.2.2 Promotion .............................................................................................................. 19 1.2.3 Price ........................................................................................................................ 26 1.2...
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...Advantages of Internet Promotion The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion. (article continues below...) To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment. Advantages of Internet Promotion Cost Effective and Enduring Marketing Strategies The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions...
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...3 INTRODUCTION Online advertising is one of the most powerful inventions of modern technology. Like all other advertisements, the information is given in order to affect buyers. However it is less expensive and much faster with colour, sound and, motion compared to other medium such as newspapers, magazines, television and radio (Zef & Aronson, 1999). This media is an important and effective medium of internet advertising for anyone wanting to promote their products and services to an audience and has a lot of advantages compared with traditional advertising. The purposes of spending money on internet advertising are: it gives wider coverage, targeted audience, affordable price, easy to track, convenient and better return on investment (ROI) to advertiser. In this project, there are four parts. The meaning and different types of online advertising vehicles are first presented. A discussion about the subject of internet advertising and a study of the effectiveness of online advertising during the intermission period of online series is explained in the second part. A survey of consumer’s usage in ABC.COM, which tested the reaction to and impact of the presence of online episodes and potential customers interaction with advertisements is discussed in the third part and finally the conclusion on the necessity of online advertising in media and the discussion of how far ABC.COM is successful as a brand ambassador in the media environment is given. The purpose of choosing...
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...Introduction Tesco has many challenges using the internet, these needs has to be faced when they sell products on the internet in todays globalisation. Channel Conflict and Disintermediation Disintermediation means that the company cuts the middle man out from the business. For example, if it was a small shop, they would buy their products from a wholesaler. If they could start to buy their products straight from the manufacturer, they would cut out the wholesaler. The wholesaler will lose out – this will cause channel conflict. Tesco aren’t getting rid of an external middle man but they are getting rid of an internal middle man. Instead of going into the shops from the warehouse, the products will go straight to the customer. As long as this does not affect any jobs in the stores, there won’t be any channel conflict because no other businesses are losing out. Tesco might need to redistribute their staff, with more in the warehouse and less in the stores. Low customer confidence in payment security The customers that use the Tesco website do not believe that the payment system is secure because some people can get into the system and steal the customer’s personal details. This will allow them to look at the bank number and pass it on for ID theft – this can lead to fraudulent use. Challenge of delivering goods (expectations of customer and reliability) When Tesco deliver their goods to the customer they have to make sure the customer has the right products that they...
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...Bevan, John, Coupland-Smith, Helen, and Dransfield, Rob. BTEC Level 3 National Business, Book 1. Harlow, Essex, GBR: Pearson Education, 2010. ProQuest ebrary. Web. 15 October 2015. Copyright © 2010. Pearson Education. All rights reserved. Bevan, John, Coupland-Smith, Helen, and Dransfield, Rob. BTEC Level 3 National Business, Book 1. Harlow, Essex, GBR: Pearson Education, 2010. ProQuest ebrary. Web. 15 October 2015. Copyright © 2010. Pearson Education. All rights reserved. Bevan, John, Coupland-Smith, Helen, and Dransfield, Rob. BTEC Level 3 National Business, Book 1. Harlow, Essex, GBR: Pearson Education, 2010. ProQuest ebrary. Web. 15 October 2015. Copyright © 2010. Pearson Education. All rights reserved. Bevan, John, Coupland-Smith, Helen, and Dransfield, Rob. BTEC Level 3 National Business, Book 1. Harlow, Essex, GBR: Pearson Education, 2010. ProQuest ebrary. Web. 15 October 2015. Copyright © 2010. Pearson Education. All rights reserved. Bevan, John, Coupland-Smith, Helen, and Dransfield, Rob. BTEC Level 3 National Business, Book 1. Harlow, Essex, GBR: Pearson Education, 2010. ProQuest ebrary. Web. 15 October 2015. Copyright © 2010. Pearson Education. All rights reserved. Bevan, John, Coupland-Smith, Helen, and Dransfield, Rob. BTEC Level 3 National Business, Book 1. Harlow, Essex, GBR: Pearson Education, 2010. ProQuest ebrary. Web. 15 October 2015. Copyright © 2010. Pearson Education. All rights reserved. Bevan, John, Coupland-Smith, Helen, and...
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...CONCEPT OF INFORMATION AND COMMUNICATION TECHNOLOGY In the era of digital economy or the so-called information age, the words information and communication technology have become a byword or a common terminology. This is particularly true among users and enthusiasts where computers and telecommunication systems are part of the provisions of the workplace. The term information and communication technology refers to a collective and generic term that covers the broad range of systems, devices, hardware, peripherals as well as variety of programs or software used in conjunction with computers and telecommunication devices in aid of doing electronic-based business transactions. In many instances, the phrase information technology (IT) is often associated with and used interchangeably or synonymously with the broader phrase information and communication technology. The truth is, that IT and ICT have different technical meanings but they have something common in context. The phrase information technology by itself connotes a narrower meaning limited in context by the use of information in association or coordination with computer technologies or hardware with link up and connectivity appeared to be set aside or given not much emphasis. Basic Functions of Information and Communication Technology Capture Function – takes the form of a task that is done by way of using devices like scanners and cameras thus allowing storage of vital data and information for future use. ...
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...Internet Assignment 1 Marketing Strategy Analysis Wendy Willard Genesee Community College A high-profile service called Games2U claims to be “America’s #1 Provider of Mobile Entertainment!” G2U (2013,) Games2U brings entertainment to the customers’ place of choice. They have ten separate experiences and price by piece of equipment you schedule to rent, and how long you would like your event. The mobile gaming industry is relativity new and upcoming field. Games2U has an extensive marketing strategy. Games2U was premiered on them on Shark Tank and I found the experiences they were showing something I would love to promote or start a franchise in. They really have used the marketing concept. It is obvious that the social and economic justification for Games2U’s existence is satisfying the customer’s wants. The pieces Games2u rent are fun and each has it’s own characteristics. Their product is an experience guided by the theme/piece the customer would like to rent. My favorite piece is the life size robot you get into and control. It is 7 feet tall and you use joystick controls to move it around. It changes your voice with a voice synthesizer so you can talk with a robot voice. It also gives you the control of a fog machine that pours out fog all around the Ubot. Some of the Ubots have tennis ball launchers as arms. The one on Shark Tank had the launchers and it was even fun to watch. The Ubots have to be one of Games2U’s stars because it is a fast-growing...
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...Internet Technology, Marketing, and Security BUS 508 - Contemporary Business Professor – Dr. John D. Theodore March 3, 2013 As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia...
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...August 25, 2013 Abstract The purpose of this paper is to evaluate the reasons social media marketing had become exceedingly popular with large businesses to entrepreneurs. To analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; Research two (2) other businesses that have used Social Media Marketing to their advantage; Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Lastly, speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing has become popular among business of all sizes. Companies use social media to expand products and services, and also to reach a larger audience. Not only will these products and services reach a domestic audience but also an international audience. Social media sites such as Facebook (www.facebook.com), Twitter (www.twitter.com), or YouTube (www.youtube.com) allow companies and entrepreneurs to market their products or services either for free or at fee based advertisement. Facebook is a global...
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