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Internet Privacy and Security

In: Business and Management

Submitted By lcraw2000
Words 941
Pages 4
Abstract

Have you ever bought anything on the Internet with your credit or debit card? Do you think other people wouldn't like to buy things with your cards, too? Have you ever given out personal information to register for a contest or special event on the Web? If so, beware. In this paper, I will attempt to explore various privacy and security concerns facing both businesses and consumers when they take part in electronic commerce. Although the Internet offers a wonderful social, personal, and business opportunity, it is also laden with hackers, plotters, and schemers. This paper will examine some of the challenges posed by these shady individuals and look at measures Internet users can take to avoid becoming their victims.

To survive in today’s highly competitive business environment, successful E-businesses must market their products and services to individuals or other businesses that are “willing and able” to purchase their offerings. To assist them in identifying and targeting specific market segments, companies are now using data mining techniques to examine their databases looking for trends, relationships, and outcomes to enhance their overall operations. These databases, containing detailed consumer information, can be valuable resources for the companies that use them. They can help businesses to better understand the needs of their customers so they can react to the customer’s needs faster. Businesses can also utilize this information to cut production costs and increase profitability by reducing inventory waste and other inefficiencies, which could lower overall cost for the consumer. For these and other reasons, collecting personal information about the customer seems sensible because it benefits both the consumer and the business. However, in today’s era, this personal information can be subject to misuse and abuse. For example, this

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