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In today’s technological age, there are two companies that stand out on top in my mind. California-based Apple, Inc., led by CEO Tim Cook, has the highest market capitalization of any technology company in the world. Profiting off its high successful iPod and iPhone products, as well as its growing MacBook and iMac personal computing products, Apple’s is known for its high quality electronics. Like Apple, Samsung Electronics is also profiting off its smartphone product line. Based in Seoul, South Korea, Samsung Electronics is led by CEO Geesung Choi and the company is ranked 5th globally in market capitalization. With the release of its Galaxy SIII in 2012, Samsung is proving to be a very strong competitor to Apple, although it still has a long way to go to catch up. Neither Apple, nor Samsung Electronics is unionized. Both companies also distribute their products the same way; both directly and through retailers.
When looking at the strengths for Apple, it’s easy to see why they are one of the most profitable companies in the United States. In March of 2012, Apple’s stock reached the $600 mark, which gave them a $560 market capitalization (Kessler, 2012). This is more than double than Wal-Mart’s $210 billion market cap (Kessler, 2012). For a company that was on the verge of bankruptcy in the 1990’s, I find these numbers to quite astonishing. Having such a high value allows Apple control the music and book markets, as record labels and book publishers work with Apple to set prices. I believe this is a great strength for Apple that will help keep Apple on top for many years to come. In order to get to this this large market cap, I believe that Apple’s greatest strength, Brand Loyalty, is what makes Apple such a great organization. When Apple’s iPhone 4S came out in 2011, it had a slew of issues related to battery life. Despite not responding to the

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