...Internet Technology, Marketing, and Security Renita M. Harris Strayer University BUS508 Contemporary Business Dr. Joseph Keller November 30, 2013 Internet Technology, Marketing, and Security The topic of this paper is Internet technology, marketing and security. Internet Technology and Marketing are the way that businesses advertise and market their products. Internet Technology is considered as social media. Many companies reach out to their consumers to know about their products. Marketing is the way a business reaches their target audience. Through social media companies market their product. Throughout this paper, I will discuss the popularity of social media for entrepreneurs. I will discuss in this paper the advantages and disadvantages of social media. I will analyze how the Pepsi Refresh project had to market Pepsi to their consumers. I will discuss how Zappos and Ford use social media outlets for marketing their product to their intended audience. This paper will have information relating to social media of today. Social Media Marketing The explosion of Social Media Marketing Service websites on the Internet Social media has become a detrimental part of society. Social Media allows real people to discuss real issues and concerns amongst each other. Social Media lays out the outline for truths, non-truths, facts, and opinions. It is also a viral conduit for immediate, late-breaking news, photos, and video streaming. Social Media provides users...
Words: 2092 - Pages: 9
...Assignment 4: Internet Technology, Marketing, and Security BUS 508 Name August 24, 2012 Dr. Professor Assignment 4: Internet Technology, Marketing, and Security Marketing plays a large, pertinent key in the success of a product, and/or business. Excellent marketing creates brand awareness and a call to action for the target market. Even Not-for-profit organizations such as the Red Cross and the Boys & Girls Clubs of America use marketing to create awareness (Boone & Kurtz, 2012). Marketing campaigns today must be clever, catchy, and sophisticated. These campaigns use various methods to capture the target markets attention. These methods range from passing out fliers, radio and TV commercials and now social media. Social media such as Facebook, Linkedin, and Twitter have totally revolutionized the way people communicate, by sharing ideas, thoughts, and pictures. These social media outlets allow for a free, easy, and effective way to communicate among friends and family. Members of such sites as Facebook, MySpace, and Twitter can post pictures, create common interest groups, and update their status (www.facebook.com, www.myspace.com, www.twitter.com). It is not uncommon for a favorite book, band, or movie to have a Facebook page that users can “like.” Even politicians today have Facebook pages spreading their campaign news, thoughts, and photos. LinkedIn is a unique social media site for job seekers to network with fellow co-workers, make connections, post...
Words: 2608 - Pages: 11
...August 25, 2013 Abstract The purpose of this paper is to evaluate the reasons social media marketing had become exceedingly popular with large businesses to entrepreneurs. To analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; measure how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise; Research two (2) other businesses that have used Social Media Marketing to their advantage; Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion. Lastly, speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing has become popular among business of all sizes. Companies use social media to expand products and services, and also to reach a larger audience. Not only will these products and services reach a domestic audience but also an international audience. Social media sites such as Facebook (www.facebook.com), Twitter (www.twitter.com), or YouTube (www.youtube.com) allow companies and entrepreneurs to market their products or services either for free or at fee based advertisement. Facebook is a global...
Words: 2540 - Pages: 11
...Internet Technology, Marketing, and Security BUS 508 - Contemporary Business Professor – Dr. John D. Theodore March 3, 2013 As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia...
Words: 2662 - Pages: 11
...Assignment 4: Internet Technology, Marketing, and Security ///////////// Strayer University Contemporary Business Professor Elizabeth DELONE 03-03-2013 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. New communication technologies provide people an environment in where participation and discussion is the basis and where people can share their thoughts, ideas and creations. This virtual environment‐ that is called as social media ‐ is a user based environment and seems to be important in terms of bringing crowds and people together and increasing the interaction among them (Vural &Bat, 2010). This interaction creates a good and profitable opportunity for people and companies in terms of marketing and advertising. Sometimes it is even observed that the border between the virtual and the real world appears to blur. Moreover, it is possible to find new friends in this world, share your social and political opinions with others, and even to take serious decisions so as to get married with the ones whom you meet in this world. Social media, which is on a rapid rise especially among youngsters in terms of usage value, seems to be a serious competitor to today's traditional media and even threaten it. Since Social Media Marketing is fast and attractive, it is addressing a lot of people today. More people, particularly young people, are spending less time watching television and listening to the radio...
Words: 2574 - Pages: 11
...Assignment #4 Internet Technology, Marketing and Security Professor Demetrius Carolina, Sr. Bus 508-Contemporary Business March 2, 2013 An online presence is vital for today’s businesses the use of internet and social networking in the workplace has grown substantially over the last few decades. Because of this, individuals are now using the internet in various ways. Technologies such as social networking sites, blog sites and other innovations give individuals a chance to interact with one another. With that being said, having a social media marketing strategy is vital for a business to determine how you’ll communicate utilizing the internet. The purpose of this assignment is to determine the impact of social media and social media marketing on businesses today. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media marketing is a new advertising strategy that businesses can use to appeal to a much wider and far more relevant market audience. This concept began as one that would promote social interaction but has now extended into the business sphere as social media marketing. When the social media craze first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media...
Words: 3233 - Pages: 13
...Cover Page Student: Melissa Zell Lee Internet Technology, Marketing, and Security Bus 508 Professor: John Theodore November 22, 2011 Heartland Payment Systems is known for fair, fully disclosed pricing and empowering merchants who like to take control of payments processing costs. More than 11 million transactions are processed daily with over $80 billion transactions a year, making Heartland the 5th largest payment processor in the United States and 9th in the world (Heartland, 2011). However, a data breach occurred last year in 2010 for Heartland which compromised tens of millions of credit and debit card transactions. Such figures make the Heartland incident one of the largest data breaches ever reported. In this paper I will analyze Heartland’s business, marketing, and security strategies and their response to this security breach as well as propose new methods of security to prevent future occurrences. Heartland is available to merchants 24/7 with a full customer support team. Additionally, their E3 end-to-end encryption solution is designed to protect cardholder data throughout the lifecycle of a payments transaction which helps business owners improve data security and reduce the cost of PCI compliance. Heartland uses end-to-end encryption because other technologies such as point-to-point encryption do not protect the data after the card is authenticated which leaves payment account data vulnerable to thieves who can use the data for fraudulent activity...
Words: 1496 - Pages: 6
...Internet Technology, Marketing and Security ------------------------------------------------- BUS508029VA016-1122-001 Prof. Etido Akpan Internet Technology, Marketing and Security An online presence is vital for today’s businesses. Many major corporations use social networking and the Internet to market and sell products, which requires the collection of data in order to facilitate these purchases. Unfortunately this can leave these corporations vulnerable to security breaches in an attempt to steal the information contained in these databases. One major corporation that suffered a security breach recently was Sony Corporation, which had two database security breaches in 2011. Sony Corporation was founded in May of 1946 and is headquartered in Tokyo, Japan with a U.S. Division called Sony Corporation of America. They have approximately 168,000 employees worldwide. Their major product lines are audio, video, televisions, information and communications, semiconductors, and electronic components. In 2010 global consolidated sales and operating revenue were $7,181,300 billion Yen or approximately $89.8 million US dollars (Sony Corporation, 2012). Sony Corporation has two websites, www.sony.com for the U.S. business lines and www.sony.net for the global corporate site. Each website is very similar in its offerings. Product information is available with detailed specs, and there are options to purchase some products online or links to purchase from a Sony store...
Words: 1790 - Pages: 8
...Internet Technology, Marketing, and Security Rocheen Pearson Dr. John H. Carter Contemporary Business BUS 508 February 22, 2012 Question #1 – Describe and evaluate a major corporation’s Website in these four areas: (1) product information, (2) corporation’s contact information, (3) customization of products for customers, and (4) customer information at purchase. Product information Sony actively uses customer feedback to improve its products. Opinions, reports of defective products, inquiries about using products and other feedback received through Customer Information Centers are reviewed and submitted to planning and design groups so that improvements can be made (Product, 2011). Sony established the Quality Hot Line in 2003, to gather product quality-related information, including reports of problems, as well as opinions from Sony Group employees. Employees can send messages regarding quality-related matters. The Quality Hot Line proposes and introduces measures to prevent previous problems from recurring and precluding potential new problems (Product, 2011). Sony has established dedicated quality management organizations in each of its business divisions. The headquarters' quality management and technology experts gather weekly and share quality issues among them. They are also responsible for monitoring the effectiveness of responses, ensuring they are consistent and help expedite Sony's quality improvement efforts (Product, 2011). Corporation’s...
Words: 1581 - Pages: 7
...Title: Internet, technology, marketing and security Name: Course: Tutor: Date: Social media marketing is a method that has been adapted by most multinational as well as transnational companies all over the world. This method has been adapted for a number of reasons. The method can be said to be influenced by the expanding global market which has been influenced by globalization. Social media marketing entails the use of social media to advertise products to the market. Social Medias are where people from different walks of life get together and keep track of each other’s life progress. In light of this, it is easy for big companies to reach out to their market through social media. This shows how companies have incorporated technology for their benefit and how the method has benefited them. This is especially due to the increasing use of technology all over the world especially in the use of the internet. Why social media marketing has become popular these days The most common social media that are constantly used by companies include Face book, YouTube, twitter, instagram among others. Companies use social media marketing for various reasons. Firstly, social media marketing allows companies to have a one on one interaction with the market. This is made possible by the response of consumers to the products produced by the company. Normally, social media is meant for interaction and building up of relationships. This is the role that is taken advantage of by...
Words: 2358 - Pages: 10
...Internet Technology, Marketing, and Security Michael Hawkins Dr. Daniel Sersland BUS 508 – Contemporary Business July 26, 2012 Marketing has changed and businesses need to employ a variety of Digital Media tools in a marketing plan to be successful. Social Media is one of these tools. Social Media Examiner and CompTIA researched the benefits of Social Media Marketing and found many reasons why businesses should be marketing with Social Media. In addition to improving communication and fostering relationships with potential clients and business partners, five reasons to use Social Media include to: 1. Increase Exposure 85% of marketers said that they saw increased exposure for their businesses with Social Media. (Stelzner, 2012) Nearly all marketers surveyed said that using Social Media for a year or longer saw an increase in the exposure of their business. 2. Generate Leads just by spending as few as 6 hours a week using Social Media 61% of marketers saw the benefits of generating leads. This number increases 10% with at least 3 years of marketing with Social Media. Small Business saw an even greater increase in lead generation. 3. Save Money 51% of businesses saw cost savings with using Social Media to market. (CompTIA) According to HubSpot, inbound marketing costs 62% less than traditional outbound marketing. There is no other marketing avenue where you can get the daily exposure for your business than on Social Media. 4. Improve Search Rankings...
Words: 3775 - Pages: 16
...Internet Technology, Marketing, and Security Diamond Taylor Professor Westray Contemporary Business – 508 May 30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: • Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. • Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods....
Words: 2891 - Pages: 12
...2012 Brenda A. Pitts Professor: Dr. Andrea Banto Abstract The following research is a look at Google, a leader in internet information searching, and its comparison to another big name in Internet technology, Microsoft, which launched Bing. The contents will provide a comparison and contrast of each company’s business model and financial management including an explanation of their financial ratio analysis, which will include a comparison and identification of both company’s most recent annual report with six specific financial ratios and of three (3) primary financial-based guidelines that should be used when selecting one of these two companies to invest in. This report will, also, give an explanation of what the profitability ratios can tell about Google and Microsoft’s performance and how that information would influence investing decisions. Financial Management What are the calculation / identification of Google and Microsoft’s most recent annual report for the six (6) financial ratios listed below? Liquidity Measurement Ratio (Current Ratio) Starting with the liquidity measurement ratio, which is also know as the current ratio, shows how each company is able to take its short-term assets and pay off its short-term liabilities. Short-term assets are classified as cash, marketable securities, accounts receivable, and inventory. Short-term debts consist of debts and payables. The higher the ratio, the better it is for the company’s...
Words: 3940 - Pages: 16
...activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. The term is generally a fancy way to describe the ways people utilize technology, namely web-based and mobile, to communicate with each other. The reasons why social media has become so popular is because its fast, cultures are shifting, it’s driven by generations x and y, it creates a new ‘you’, it makes money, and it’s new. Social media is fast. The internet gives us means to exchange information more quickly than we ever thought imaginable before. Social media combines fast information exchange with human influence. There’s no longer a need to wait for news reporters to gather and prepare information. Everyone with a smart phone and a Twitter account can become the “eyes on the ground” providing minute-by-minute updates when news is breaking (Conrad, 2011). Cultures are shifting. In the world, there is good and there is bad. As our access to the knowledge of both increases, so does our desire to be aware of the very best and the very worst—and to give our opinion of both. Sharing of opinion is something mankind has done since cave man days, but never has it been so easy to share with so many, so fast (Conrad, 2011) . Driven by Generations X and Y, the baby boomers’, kids and their kids. If you were born after 1975 in a civilized environment, there’s a pretty good chance you use the internet. And if you’re an internet user in that age range...
Words: 2111 - Pages: 9
...Assignment 4: Internet Technology, Marketing, and Security Bus 508 – Contemporary Business Abstract Modern business depends on complex electronic information systems that require computer and internet capability to keep that information flowing. There is a problem when someone outside of that business relationship between the business and the consumer interferes, or hacks, that information flow. An entire industry has been created to protect that information flow from being “hacked”. In 2011, Sony went through what is known as the largest security breach in history. The breach affected 77 million PlayStation Network users, 24.5 million users of Sony Online Entertainment and many more customers across the nation. All this was caused, according to Sony, by an “outdated database from 2007” (Lina, 2011). Assignment 4: Internet Technology, Marketing, and Security In 2011, there were more than 300 corporate security breaches. Sony, Citigroup, and Morgan Stanley Smith Barney are among the major firms that have reported to their customers that they have been hacked (Mintzer, 2011). Hacking is continuously happening to companies all over the world. Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading...
Words: 1284 - Pages: 6
