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Internet Technology, Marketing, and Security

In: Business and Management

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Pages 6
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Student: Melissa Zell Lee

Internet Technology, Marketing, and Security

Bus 508
Professor: John Theodore
November 22, 2011

Heartland Payment Systems is known for fair, fully disclosed pricing and empowering merchants who like to take control of payments processing costs. More than 11 million transactions are processed daily with over $80 billion transactions a year, making Heartland the 5th largest payment processor in the United States and 9th in the world (Heartland, 2011). However, a data breach occurred last year in 2010 for Heartland which compromised tens of millions of credit and debit card transactions. Such figures make the Heartland incident one of the largest data breaches ever reported. In this paper I will analyze Heartland’s business, marketing, and security strategies and their response to this security breach as well as propose new methods of security to prevent future occurrences.
Heartland is available to merchants 24/7 with a full customer support team. Additionally, their E3 end-to-end encryption solution is designed to protect cardholder data throughout the lifecycle of a payments transaction which helps business owners improve data security and reduce the cost of PCI compliance. Heartland uses end-to-end encryption because other technologies such as point-to-point encryption do not protect the data after the card is authenticated which leaves payment account data vulnerable to thieves who can use the data for fraudulent activity that does not require a card to be present. Heartland states on their website that only encryption technologies employing both hardware and software protections secure data in flight and data stored on subsystems. Unlike other solutions, E3 features layers of security using both software and tamper-resistant hardware, as well as Advanced Encryption Standard, the most secure encryption

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