...Future Developments. Going forward sports works could be looking to add a few more features to their blog some of which include but not limited to the following: Getting Networked- The way to do this is by leaving highly valuable comments on other blogs in the same niche either by being an initiator or contributor to discussions on other blogs, this helps new bloggers create a name for themselves on the blogosphere. Offer Email Versions of Rss Feeds- this according to copyblogger can help to double your subscriber base. Feedburner offers this service for free. The present website and the blog should strongly be looked at being integrated to aid search engine optimization. Though web analytics wouldn’t be introduced at the start-up stage of the blog, but once it has been fully developed and a substantial subscriber base has been built it would be a good idea to make use of google analytics in the future to help keep track of the type of posts that draws the subscribers in and also external sources and tailor these to meet their needs. It is also a good way of evaluating how well the blog is doing. Submit the blog to various blog directories available as it helps the blog to get indexed and be better ranked by search engines. A list of them can be found at the website below: http://web-marketing.masternewmedia.org/rsstop55-best-blog-directory-and-rss-submission-sites/ Visit and learn more on how to improve present blog to maximize traffic generation a few sites have been...
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...SOCIAL MEDIA ANALYTICS – A DIGITAL MARKETING PERSPECTIVE Ever wondered what led Coca-Cola to reduce its spending on print media and upsurge in digital media like YouTube? Or why a FMCG giant like HUL set up a digital media lab to train its managers! I doubt there is any other channel out there today that can potentially give us a reach of 1.3 billion monthly active users, who can be targeted using powerful demographic/behavioural/interest based parameters. Facebook is being used as an engagement platform to nurture our brands and connect with prospective customers. Companies often boast of their spending for promotion of their products in the digital media. I would rather say, it’s always an investment. The returns they reap are manifold. The brands can track each and every user using the metric offered by the platform. They get to know the reach followed by engagement. Last and most important, they examine the conversion rate i.e. how many average viewers become customers. They are capable and can track this vital information at seconds. Cheers to our IT industry. This has turned into IT led Business. One more advantage of using digital media is the Targeting. Young corporations (for that that matter old also!) can leverage this fact. By paying an amount around INR 300/-, the brands can leverage the characteristics of target audience. The tool provides with various options to segment like demographics and then promote to the required segment. This also happens when people...
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...1.1.1 Search Engine Optimization (SEO) SEO is a subset of SEM. SEO indeed helps our website rank well in organic search engine results. I have learned that in order to rank high for SEO, we need to create and publish excellent content. However, I realized there was an increasing trend for both Goggle and Facebook to value more visual content than written content. I have also learnt to use keywords and keyword planer to analyse the competitiveness of a term/word in Goggle. It helped me to understand what terms/phrases consumers usually search when they want to buy insurance. Most importantly, negative keywords help us to reduce our SEO cost by preventing repetitive advertisements being shown up to the same audience. This is because Google AdWords will not show our bids advertisement to anyone who is searching for that negative phrase or word. 1.1.2 Blog Post Writing In the past three months, I helped PolicyPal to build and manage a rich content calendar that attracts a qualified audience to our blog. I needed grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests. One of mine blogpost “My Intern-Entrepreneur Journey” had reached over 2000 users and was republished by Steven Tong, Managing Director at Startupbootcamp Asia. Figure 2 Blogpost “My Intern-Entrepreneur Journey” Performance 1.1.3 eDM & AB Testing I helped my founder in Mailchimp eDM content generation and email list management. It was the process...
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...One of the main challenges for freelance translators is to find suitable clients, and once they have found them, one of their main concerns is how to retain them. As a freelancer you may well find that working for translation agencies rather than for private clients offers both peace of mind and a more reliable flow of orders. As a professional freelancer you are doubtlessly well aware of the many benefits of freelance work. Most of these will be associated with themes such as independence, freedom and - if you are lucky - considerable revenues. However, you may also have discovered a number of serious downsides to this kind of work. The one cited perhaps the most frequently is the ongoing pressure to attract clients. Although we know of no research to verify it, there is a law in the translation business which states that a freelance translator who has no work, is not a good translator. The opposite is also true: a good translator will never be at a loss for work. Even so, your order portfolio as a freelancer will also depend, at least in part, on your commercial skills in attracting clients, offering your services to potential clients, and building up networks. Once you have found enough clients for a sustainable business, moreover, you may find it difficult to balance your capacity with their needs. In view of these considerations, it might be a good idea to offer your services to translation agencies as well. The rates they offer may not be as high as those of private...
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...Search Engines Marketing: Search Engines are reputation Aggregators, Web sites that rank web sites, products, retailers or other content according to some rating system. Natural Search is a search marketing strategy involving optimizing Web Site so it will appear as close to the first search engine results page as possible. SEO: is the Act of altering a Web Site and incoming links so that it does well in the organic, crawler-based listings of search engines. Google uses an ever-changing algorithm with over 200 variables, one of the most important of which is popularity as measured partially by relevant incoming links to a site. Companies wanting to optimize their site for Google will seek as many relevant and high-quality incoming links as possible. Paid search occurs when advertiser pays a reputation aggregator a free for directory submission, inclusion in a search engine index, or to display their ad when users type in particular keywords. Three tactics currently prevail when it comes to paid search: 1, Keyword Advertising: at search engine sites prompts sponsored text or display ads to appear on the SERP. For example, advertisers can by the word automobile, and when users search using that word, the advertisers’ banner or text message will appear on the resulting page. Paid inclusion: occurs when sites receive guaranteed in indexing in a search engine. Direct Listing: is when an organization pays to be included in a searchable directory. For example, Yahoo includes...
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...of an anaesthetic machine prior to use. On the morning of this particular learning experience I had already pre-informed the student of the event so we could start promptly. The student arrived on time as I did. We went straight to the operating theatre where we were going to be working for the day. On arriving in that theatre I discovered it had been used prior and was left in an untidy state so I had to tidy it up before we could proceed. Had I have thought before hand I could have checked the day before to ensure this was not the case. I started by showing the student the anaesthetic machine we were going to use, explained the different parts and how they function. The student looked a bit perplexed at the terminology I used so I tried more simple terminology and explanations and that seemed to help. After the brief explanation of how the anaesthetic machine worked I described The checks we were going to carry out. I showed the student the 2012 guide to checking the machine produced by the College of Anaesthetists which is the one we currently use. We started to check the machine going through the guide step by step as described. It took quiet a while to complete the check. Afterwards I asked the student if they followed what we had done, the student commented it was a bit too much to go through in one session. I think looking back that I should have broken down the process into perhaps two or more sessions allowing the student time to take in and question the...
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...The economics profession’s jargon serves a variety of purposes. For example, their common terminology serves to make for more precise communication. It allows ideas to be communicated clearly and exactly. This exactness and clarity of terminology serves society by allowing economists to discuss economics with each other and with society with clarity so that other economists have a better understanding of what an economist is saying. A common terminology also serves to divide insiders from outsiders. For outsiders, for example economic students, who do not have a clue what these terms mean, economists’ terminology is exclusionary. It makes economists the gatekeepers of economic ideas. Economists’ terminology serves as a barrier to entry, restricting the supply of economists, and increasing the value of the services provided by existing economists. Which of these two reasons is the strongest? To answer that question let us consider two examples given by Amanda Bennett, the author of The Wall Street Journal article, “Economists + Meeting = A Zillion Causes and Effects” [The Wall Street Journal, January 10, 1995]. The two examples are the concepts of externality and utility, Why do economists use these terms? Based on her article, and on my classroom experience, I would judge that, of the two reasons, the self-serving reason is the stronger. Essentially, economists create their terminology primarily to make life difficult for students. Consider the first example: externality. Why...
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...How Does Medical Terminology Work? ________________________________________ Most medical terms can be broken down into one or more word parts. For simplicity in explanation, we will say that there are four possible word parts, and any given medical term may contain one, some, or all of these parts. We will classify these word parts as (1) roots, (2) prefixes, (3) suffixes, and (4) linking or combining vowels. An example of a word with three of the above parts is the medical term "pericarditis", which means "inflammation of the outer layer of the heart". Pericarditis can be divided into three parts: peri - card - itis. Once divided into its essential parts, pericarditis can be translated: the prefix "peri" translates to "surrounding", the root "card" translates to "heart", and the suffix "itis" translates to "inflammation". Hence, pericarditis is an inflammation of the area surrounding the heart, or an inflammation of the outer layer of the heart, anatomically known as the pericardium. Medical terms always consist of at least one "root", although they may contain more. The root of a word is that part which contains the essential meaning of the word. An example of this was seen above in the term "pericarditis". The root of the word - card - refers to the heart, so any prefix or suffix added to the root (card) will only function to add to the specificity of that word. An example of this would be the prefix "brady", which means "slow". If "brady" is added to the root "card"...
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...How to Use Facebook for Business VP Inbound Marketing HubSpot Twitter: @mvolpe Mike Volpe Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille How to Participate on Twitter Step One 1. Login to your Twitter account g y 2. Comment and ask questions including the hashtag “#hubspot” How to Participate on Twitter Step Two 1. Go to http://search.twitter.com 2. Search for “#hubspot” Agenda • What is Facebook & Why is it Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog g SEO Social Media Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts Email blasts • Print ads • TV/radio ads Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations Interruption Permission What is Facebook? Why You Should Care • • • • • • • Over 120 million active users Adding 250,000 new users each day since Jan 07 Addi 250 000 hd i J 07 4th most trafficked website Most trafficked social media site Top Social Search Engine p g More than 55,000 networks More than half are outside of college & fastest More than half are outside of college & fastest growing demographic is 25 years or older “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar to a business ...
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...PARCA CPAS2014 Requirements JJ PARCA Certified PACS Associate (CPAS2014) Requirements Copyright notice: Copyright © 2014 PACS Administrators in Radiology Certification Association (PARCA). All rights reserved. All rights reserved. This publication is protected by copyright. No part may be reproduced in any form or by any means, including photocopying, or utilized by any information storage and retrieval system without permission of the copyright owner. All rights reserved PARCA V 3.5 Page 1 PARCA CPAS2014 Requirements Certified PACS Associate (CPAS) requirements This document contains the detailed requirements for the certification of a CPAS2014 or Certified PACS Associate. The focus is on general technical and clinical understanding. CPAS2014 is an update to the original CPAS requirements published in 2005 to include new technologies and developments. The requirements are split up in two sections: A) Technical (IT) and B) Clinical. A. Technical (IT) requirements 1. Computer basics (20%) 1.1 Hardware: A computer has hardware components, i.e. CPU, memory, Disk, removable media, display card and display and data entry devices (aka peripherals) such as keyboard and mouse and others. There are several standard interfaces, such as serial and parallel ports, FireWire and several choices of disk and network interfaces. – Know how to distinguish between these components and interfaces and the function and characteristics of each of them...
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... | | Last Date Revised: 4/18/2014 I. COURSE NUMBER AND TITLE: BIOL 2600 DA2 Medical Terminology/ 3 sem. hrs. Fall Semester 2014 CRN # 20417 Room: TBD Day and Time: Classroom assignments can be found at the following website (check before class begins in case of changes): http://www.fcas.nova.edu/coursewizard/ Building & Room: Follow the above link to find this course. II. INSTRUCTOR: Janice Stone, D.C. Office Hours by appointment before class on Thursdays Phone: Leave message (954) 262-8300 (MST Secretary) E-mail: js2867@nova.edu Departmental Contact: Dr. Deanne Roopnarine Coordinator of Biology roopnari@nova.edu 954-262-8196 III. COURSE DESCRIPTION Medical Terminology: This course covers the basic structure of medical terms, including roots, prefixes, and suffixes. Emphasis will also be placed on the terminology of body systems. Medical terms related to anatomy, physiology, pathology, clinical procedures, laboratory tests, and medical abbreviations will be covered. Also, students will learn medical terminology related to specialized areas of...
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...10 Steps to Being Found on Search Engines Does your organization show up on the first page of results in search engines like Google or Yahoo? The content and structure of your website can have a dramatic effect on how easily potential constituents can find you via search engines. This article explains how. Let's do an experiment. Go to Google and type in the most commonly used version of your organization's name. Do you show up first in the resulting list of sites? What if you type in a short phrase describing the type of work you'd like to be known for? Do you show up in the top page of those search results, too? Your placement on search engines like Google or Yahoo Search is important. At a minimum, it should be easy for your current constituents to find your site using your organization's name. Showing up on the first page of search results for key terms — for instance, something like "Cincinnati women's shelter," if that describes your organization — can also make a huge difference in your site traffic, not to mention in potential donors, volunteers, and clients' ability to find and connect with you. You don't have complete control over where and how your Web site shows up in search engines, but you have more power than you might think. The process of site tweaking and outreach that's used to enhance your search engine placement is called search engine optimization (or SEO for short). While SEO is often described in ways that make it seem like a mystical art form, in fact...
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...COMM 225: Production and Operations Management Course Outline (Fall 2015) ------------------------------------------------- ------------------------------------------------- GENERAL INFORMATION * Instructor: Peter Rosenthal, eng., M.B.A. * Lectures: Wednesday 17:45-20:15 Room MB 3.270 * Course Website: Moodle * Email: peter.rosenthal@sympatico.ca * Phone: 514-848-2424 x 5492 * Office: MB 12-104 * Office Hours: Wednesday 16:45-17:30 and by appointment ------------------------------------------------- COURSE DESCRIPTION This course is an introduction to contemporary operational issues and techniques in the manufacturing and service sectors. Among the topics covered are: operations strategy, forecasting, materials management, total quality management, time-based competition, and queuing theory. Mathematical modeling in resource allocation is also introduced. Cases and computer-aided quantitative tools for decision-making are used throughout the course with an emphasis on the interactions between production/operations management and other business disciplines. Prerequisites: COMM 210, COMM 212, and COMM 215 ------------------------------------------------- LEARNING OBJECTIVES Operations are the core of every business. Successful implementation of any business strategy cannot be achieved without the proper execution of operations. Global and local companies that are experiencing a surge in market share owe this success...
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...Module Study Guide Information and Communication Technology The Claude Littner Business School The Claude Littner Business School Information and Communication Technology Module Study Guide |Module Code |BA40019E | |Level |4 | |Credits |20 | AY2014-2015 Version No 1 © UWL 2014 Location/Paragon Information and Communication Technology Module Study Guide |Contents |Page No. | |Module Leader and Teaching Team Details…………………… 4 | | | | | |Facts and figures | | | | | |Section A Overview and Content | | |1 Welcome and Introduction to the Module………6 ...
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...their course materials in. Required and suggested materials can be purchased at the Macomb Community College Bookstore. Course Description Prerequisite: ENGL-1180 or ENGL-1210 No credit after ENGL-1190. The focus of this course is the writing of critical essays based upon readings in literature, and the further development of writing skills learned in ENGL-1180 or ENGL-1210. The course places extensive emphasis upon research. Students who have completed ENGL-1190 successfully should not take ENGL-1220. Students will not receive credit for both. (3 credit hours) Course Outcomes Outcome 1: Upon completion of this course the student will be able to discuss the significance of imaginative writing in essays that employ concepts and terminology appropriate to literature and its conventional genres. Objectives: * Provide at least a rudimentary explanation of the nature of imaginative literature as a vital, creative human activity. * Define a given genre and distinguish it from the other(s). * Identify and explain the...
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