Premium Essay

Intro and Summary

In: English and Literature

Submitted By robocoppie1
Words 273
Pages 2
Nikon is a company that satisfies a person wants and need by providing all the specification for them. Nikon cameras are design with many functions with different specification. This is to serve customers in a unique that allow them to use these function in a more different and complex way. Besides that, Nikon offers a wide variety of products from cameras to lenses and flashes. The price for each product that Nikon offer is reasonable as consumer is paying for what they are getting. The products that they produced are fewer defaults and they receive more positive feedback than negative one by consumers. Nikon Company is also a strong and experience company. They have been operating for more than ninety years, making them a trusted company by customers.
Nikon operated all around the world. It started in Malaysia since year 2001. The market level for Nikon is strong as there are plenty of highly trained employees working for them. Nikon target segments are base on market segmentation. Each person lives differently, and Nikon deliver different product for different people. Nikon has also advertised its products in media. They are trying to put the product image into the consumers mind. Making the consumer aware of the product and have little understanding about it. Nikon design its products in a way that influence the consumer buying decision. Consumers will feel more excited and higher class when purchase it. Nikon is also a trusted company. Consumers will have positive beliefs and attitude about that company. Nikon deliver products according to consumer lifestyle. Consumer will feel satisfied and give positive word to others about the

Similar Documents

Premium Essay

Mother

...BUS1001 – Introduction to Management and Organisations: Examination Guidance & How to tackle specific questions The Exam Wednesday 21st May 9.30 – 11.30. Three venues: * Sports Centre Hall * Sports Centre Multi Purpose Room Level 1 * Tyne Suite. Premier Inn * Make sure you know which venue you are in and where it is and turn up in good time * 2 hours * 3 questions from a choice of 7 * 40 minutes per question * make sure you do THREE questions 7 questions - 7 areas of management activity * Management generally * Organisation design, structures and processes * Groups and teamwork in the Organisation * Decision Making * Motivation * Leadership * Organisational Culture 2009/10 Paper 1. What are the main features of an organic organisation? In what situations might this type of organisational form NOT be appropriate? Justify your answer with reference to appropriate theory. 2. Explain why, with reference to motivation theory, Performance Related Pay may have limited impact upon an employee’s motivation at work. 3. Why is team-working considered important in modern organisations and what are the problems that may be encountered when trying to introduce such an approach? 4. (Brooks, 2006) states that “an intimate knowledge and awareness of culture should improve our ability to analyse organisational behaviour and to manage and lead” Explain why knowledge of organisational culture...

Words: 947 - Pages: 4

Premium Essay

Rubric for Writing Assignments

... |Poor | | | |Paper is well organized, has a |Paper is organized, has an intro, |Paper is not well organized, has | | | |very clear intro, body and |body and conclusion. The purpose |an unclear or non-existent intro, | | | |conclusion. The purpose of the |of the paper becomes clear within |body and conclusion. The purpose | | | |paper is clear from the very |the paper and the name and author |of the paper is unclear and the | | | |beginning and the name and author |of the article is mentioned within|name and author of the article is | | | |of the article is made clear early|the paper. [pic][pic] |not stated or stated late. | | | |in the paper. [pic][pic] | | | | |Summary [pic][pic] |Good |Fair |Poor | | | |The article is clearly but |The article is clearly summarized,|The article summary is unclear or | | | |succinctly summarized - only the |but some sub points are addressed |overly detailed. Often well over | | ...

Words: 389 - Pages: 2

Free Essay

Mission Command

...longer fit the situation, or when unforeseen opportunities or threats arise. 5. Use mission orders – directives that emphasize to subordinates the results to be attained, not how they are to achieve them. CDRs use orders to provide direction and guidance that focus the forces activities on the achievement of the main objective, set priorities, allocate resources, and influence the situation. 6. Accept prudent risk – a deliberate exposure to potential injury or loss when the commander judges the outcome in terms of mission accomplishment as worth the cost. PRESENTATION OUTLINE / SLIDES A. Intro, purpose, references, procedure/outline 1. Greeting (poised and confident) 2. Purpose (BLUF) – relevant, focused, clear, concise, stating thesis 3. References (current and meaningful) 4. Procedure and outline, logical, posted or embedded throughout the brief B. Quick summary of events leading to battle. C. Analysis of mission command from one side of the battle – four of the 6 principles of mission command D. Quick description of the battles outcome on how the mission affected that outcome. E. Significance of this analysis. 1. Para B-E body of Mission Analysis paper 2....

Words: 421 - Pages: 2

Free Essay

Anticommunism and Mccarthyism

...paper according to APA standards. **You must find one overall theme that ties anticommunism to all of these things--this theme should be defined in terms of a _single word_; that word, obviously, cannot be "anticommunism." Point out your theme in the first sentence with a statement similar to (or exactly to) "The overall theme that describes anticommunism during this period is [theme]." If you don't point out this one theme and argue how this theme ties all of these things together, you cannot receive an A on this paper. You will summarize your theme and explain how your theme ties all of these together in your intro paragraph. Your intro paragraph must demonstrate how your theme ties into the rest of your paper (in summary) in the very first sentence. Do not give a sweeping background and do not use any fluffy statements anywhere in your paper, particularly in the intro. Again, you should hit the ground running with the very first sentence--tell me how your theme relates to the entirety of the rest of your paper and...

Words: 318 - Pages: 2

Free Essay

Computers

...Writing Research Papers Aaron Hertzmann Why should you care about writing? • You must communicate your work to the world – If people don’t know about it, they won’t use it – Increase probability of adoption • Clear writing requires clear thinking; muddled writing is a sign of muddled thought • Be kind to your readers – good writing can be a joy; bad writing is agony • These skills transfer to other endeavors Goals for your paper 1. 2. 3. 4. Communicate ideas and experiments Persuade people of the approach Describe experiments and results Allow others to reproduce your results precisely 5. Be honest Know Your Audience • Potential audience includes: – – – – Experts in your area; people outside your area Expert professors; advanced undergrads Industry practitioners Researchers now; researchers 10 years from now • Title/abstract often used to decide whether to read the paper (and when searching) • Audience knows a lot less about this than you • The clearer and more self-contained the paper, the wider the audience Editing • • • • • • 90% of writing is editing Delete every unnecessary word Break down complex sentences Refactor sentences for clarity and flow Convert passive into active voice “Vermont is a state that attracts visitors because of its winter sports.” The Importance of Editing I'm not a very good writer, but I'm an excellent rewriter. ~James Michener The beautiful part of writing is that you don't have to get it right the first time...

Words: 1533 - Pages: 7

Premium Essay

Financial Statements

...accounting information. This information is arranged in the format of four different financial statements, which form the backbone of financial accounting (Intro. to Financial Statements, 2010). Businesses and organizations simply cannot do business, make money, or grow without proper accounting and record keeping. This summarization will identify the four basic financial statements, the purpose of each statement, how they are useful to internal users, such as managers and employees, and how they are useful to external users, such as investors and creditors. Chapter 1 states, “To present a picture at a point in time of what your business owns (assets) and what it owes (liabilities), you prepare a balance sheet. To show how successfully a business performed during a period of time, a report of its revenues and expenses must be made in an income statement. To indicate how much of previous revenue was distributed to the owners of the business in the form of dividends, and how much was retained in the business to allow for future growth, a retained earnings statement is presented. To show where a business obtained cash during a period of time and how that cash was used, a statement of cash flows is presented.” As you can see, each area of a business is accounted for through financial statements. Now that we have seen a brief summary of the four basic financial statements, let’s take a closer look at each one individually for better understanding, starting with the income statement...

Words: 775 - Pages: 4

Premium Essay

Rap Music and Teen Violence

...Elizabeth Ann Armstrong Course Speech (27 WEB 201108) Test Quiz 3 Started 8/29/11 3:09 PM Submitted 8/29/11 3:14 PM Status Completed Score 17 out of 20 points Time Elapsed 4 minutes. Instructions Answer questions. Question 1 .1 out of 1 points Reggie had a speech to prepare. He selected a topic, did his research, and sat down to draft the speech. He outlined the main points first and added the introduction and conclusion later. Is this a "textbook" way to organize a speech? Answer Selected Answer: Yes; your text suggests to start with the body of the speech first, then go back and draft the intro. Correct Answer: Yes; your text suggests to start with the body of the speech first, then go back and draft the intro. . Question 2 .1 out of 1 points The primary objective of class lectures, seminars, and workshops is to Answer Selected Answer: inform. Correct Answer: inform. . Question 3 .1 out of 1 points When you inform, which of the following do you accomplish? Answer Selected Answer: all of the above Correct Answer: all of the above . Question 4 .0 out of 1 points If the central idea is "There are three ways to interpret the stock-market page of your local newspaper," and you organize the speech into three parts, which method are you using to generate the main ideas? Answer Selected Answer: all of the above Correct Answer: logical divisions . Question 5 .1...

Words: 1077 - Pages: 5

Free Essay

Persuasive Speech Outline

...(A single sentence that alludes to the main ideas you will discuss in the speech. Those Body main points need to be listed below in outline format. You should have at a mimimum, 2 main points in the Body) A. First Main Point of the Body B. Second Main Point of the Body BODY I. First Main Point (Same as Intro Section Preview Statement A. This Main Point should focus on the issue you want to convince your audience of. You might include the following: why is it important, why is it important to them, what is the magnitude or size of the issue/problem, etc) A. First Sub Point B. Second Sub Point C. Third Sub Point (Use as many sub points as you need) Transition Statement II. Second Main Point (Same as Intro Section Preview Statement B. This Main Point should focus on what the audience can do to change their beliefs, or to actually act upon what you are persuading them to do. You might include how they can change, how they can get involved, etc.) A. First Sub Point B. Second Sub Point C. Third Sub Point (Use as many sub points as you need) CONCLUSION: I. Summary Statement (A sentence that highlights what you covered in your speech. The Main Points of the Body should be listed below in outline format). A. First Main Point of the Body B. Second Main Point of the Body II. Concluding Device (Like an attention getting device, indicate what you will say or do as you end the...

Words: 343 - Pages: 2

Premium Essay

Assigned Reading Worksheet

...You still have a chance to pass this class, but you have to turn in all your homework from now on. Turn Essay # 3 Version 2 today, your instructor is going to provide feedback on it, and give you some points for that paper. This is your instructor’s report for these weeks: Essay 2 Reflection: 0/5 Assigned Reading Worksheet: 0/10 Summary of 2nd Article of Choice: 5/5 Summary of 3rd Article of Choice: 5/5 Completed Cheat-sheet on Article for Essay 3: 5/5 Analysis Discussion Activity: 5/5 Essay 3 Version 1 Peer Review: 0/10 Comment Analysis: 0/5 Essay 3 Version 2: 0/50 Essay 3 Reflection: 0/5 Comments: Joe hasn't turned in the most recent major essay. When I asked him to do so, he expressed that he had a lot going on in his life outside of class and refused to let me help him.. HIST 101A – History of the Word Civ I: Your overall grade for this class is 170/210 80.9%. You have 200 points available in this class. Start preparing your coming paper which is due on Tuesday, December...

Words: 554 - Pages: 3

Free Essay

Cheat Sheet

...divide topic into logical, consistent subtopics Tips for main points – Keep points separate; try for same pattern of wording; balance time devoted to each Supporting materials – Materials used to support speaker’s ideas Connective – Word or phrase connecting ideas Types of connectives – Transition; internal preview; internal summary; signpost Transition – Indicates speaker has finished one thought & is moving to another Internal preview – Statement in body indicating what speaker will discuss next Internal summary – Statement in body summarizing preceding points Signposts – Brief statement showing where speaker is or focusing attention on key ideas Chapter 10 Introduction – Gain attention/interest; reveal topic; establish credibility/goodwill; preview body Gaining attention – Relate topic to audience; state importance of topic; startle audience; arouse curiosity; question audience; begin with quotation; tell story Credibility – Perception of speaker’s qualifications Goodwill – Perception of whether speaker has best interests of audience in mind Preview statement – Statement in intro identifying main points of body Preparing intro – Be concise (10-20%); look for materials as you research; be creative; finalize after body is done; work out content, delivery in detail Conclusion – Signal end of speech; reinforce central idea Crescendo ending – Building to zenith of power...

Words: 1430 - Pages: 6

Free Essay

Night

...Reminder: Your intro should have the three components: A). A hook, B). Background including a brief summary, title and author’s name, and C). A thesis statement. See below: Example intro: Isaac Asimov once said that “to insult someone we call him 'bestial. For deliberate cruelty and nature, 'human' might be the greater insult.” Animals aren’t cruel because they mostly kill for survival, to eat, feed their young, and defend themselves, but humans they kill for racial hatred, jealousy, and power. A perfect example of the latter would be the Holocaust where humans tortured and killed other humans because they were different. In Eliezier Wiesel’s memoir, Night he describes the extreme cruelty and suffering he endures in Auschwitz and other concentration camps as a child inmate during the Holocaust. Wiesel can neither explain nor understand the reasons for human cruelty that he witnesses and endures during the Holocaust, but learns that cruelty breeds more of the same and in the end survival and self-preservation is all that matters. Night sample thesis statements: You may borrow one, make it your own or write one from scratch: 1. Question: Analyze Elie and other characters’ struggle with faith. You can approach this chronologically or by effects. What is Elie’s final judgment on the benefit/cost of faith? Consider Elie’s interpretations of God’s intentions and use of visual imagery (such as death and night imagery). Thesis: At the beginning of the...

Words: 420 - Pages: 2

Premium Essay

Integrated Marketing Communications Plan

...Ernesto Castro Intro to marketing communications MW 4:30pm MKTG-4233 Sec001-1320 Product name: Morph Ernesto Castro Intro to marketing communications MW 4:30pm MKTG-4233 Sec001-1320 Product name: Morph 1. Executive Summary The world’s fully flexible phone. Morph is a cellphone concept created by Nokia. Morph is a “bridge between highly advanced technologies and their potential benefits to end-users.” Some of features this new technology included: •Newly-enabled flexible and transparent materials blend more seamlessly with the way we live. •Devices become self-cleaning and self-preserving. •Transparent electronics offering an entirely new aesthetic dimension •Built-in solar absorption might charge a device, while batteries become smaller, longer lasting and faster to charge. •Integrated sensors might allow us to learn more about the environment around us, empowering us to make better choices. The main target audience for this concept is for the innovators and early adopters. By having this group test the product, we’ll be able to decide if the product needs to be changed or if we have green light to mass produce. Promotions will mostly be targeted to those two groups and it’ll be done in such way that will have the greatest impact. Popular channels of communications will definitely be used to capture the most attention which will also include that of other groups like early majority. 1. Situation Analysis Environmental Scan Introducing...

Words: 471 - Pages: 2

Free Essay

Case

...• You may work with a partner. • If you choose to work with a partner, both of you will receive the SAME GRADE. • Each group is expected to work on the assignments. If two or more groups have similar or the same WORDING for a writing assignment, this will result in a ZERO for that assignment. • You will be graded on o Grammar/Punctuation o Accuracy o Clarity o Organization • Introduction/ Case description ▪ You should include briefly summarize the case. ▪ The summary should not exceed 2/3 of a page. • All assignments must be typed. • Use 12 pt Times New Roman font. • DO NOT PLAGIARIZE our textbook or external sources. ➢ If you are using an idea from a book, magazine, website, journal etc., make sure you reference the source and use endnotes. ➢ If you use the EXACT wording from a book, magazine, website, journal etc., use quotation marks and end notes to PROPERLY reference the source. ➢ Plagiarism of ANY KIND will result in a ZERO for that assignment. • Writing a paper is different from texting or speaking. You are expected to use proper spelling, grammar and punctuation. • Take advantage of our Writing Center. • Your cases should be 2 pages or more. • You must submit your cases to turnitin.com. If it is the first time you’ve EVER logged on to turnitin.com: 1.) Click on New User 2.) Click...

Words: 409 - Pages: 2

Premium Essay

Appendix C: Rhetorical Modes Matrix

...Appendix C – COM/155 Version 4 Rhetorical Modes Matrix Narration: Purpose – The art of telling stories. Structure - Usually in chronological order, which events are told in the order in which they occurred Two Tips - 1. A plot summary can help you create a chronological outline. 2. Start with a strong intro to hook your reader into wanting to continue reading. Illustration: Purpose – Clearly demonstrates and supports a point through the use of evidence. Structure – Order of importance: arranges ideas according to their significance Two Tips – 1. Use evidence that is appropriate to your topic as well as your audience. 2. Vary the phrases of illustration you used, it is critical when trying to keep readers engaged Description: Purpose – To make sure your audience is fully immersed in the words on the page by using sensory details. Structure – Spatial Order, depending on the writer, descriptions could go from top to bottom or left to right, etc Two Tips – 1. Avoid “empty” descriptors if possible. 2. Use spatial order to organize your descriptive writing. Classification: Purpose – To break broad subjects down into smaller, more manageable, and more specific parts Structure – Organized by breaking it down into subcategories Two Tips – 1. Choose topics you know well when writing this type of essays. 2. Make sure you break down your topic at least three different ways. Process Analysis: Purpose – The purpose is to explain how to do something or how...

Words: 491 - Pages: 2

Premium Essay

Compare and Contrast Essay

...Outline for Compare and Contrast Essay “The Rocking-Horse Winner” by D.H. Lawrence and “The Lottery”, by Shirley Jackson provides contrasting uses of Settings in a short story, which accentuate the importance of the element in a story. One author has the ability to distract the reader, while the other author creates the structure of the story.   A. Intro a. Summary of “The Lottery”, by Shirley Jackson b. Summary of “ The Rocking-Horse Winner’, by D.H. Lawrence B. Overview of the use of the Setting c. “The Lottery”, by Shirley Jackson i. Shirley uses the setting as a distraction ii. The description of the setting, such as the happy characters, the sunny and bright outdoors to set the scene d. “The Rocking-Horse Winner”, by D.H. Lawrence iii. The author uses the setting to support the story and theme iv. The author allows the setting to draw and pull the audience into the story C. Contrast similarities and differences between the stories e. After reviewing both stories, it is evident that both are convincing and true to life T f. he use of the setting in “The Lottery” diverts the reader away from the theme. It draws to the surrounding and characters, that you forget the main point of the story telling. g. The use of the setting in “The Rocking-Horse Winner” instead of distracting the reader does the complete opposite. It uses the setting and characters to draw the reader into...

Words: 291 - Pages: 2