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Introduction for a Successful Company

In: Business and Management

Submitted By panilene
Words 764
Pages 4
OL-215: 3-2 Final Project One Milestone Two

Profile of a Successful Company:
Southwest Airlines
Eileen Bertera
Southern New Hampshire University

Executive Summary
Upon review on a profile of a successful company we see Southwest Airlines as a prime example. Their ability to recognize weakness in their management system and adjust strategies has allowed them to emerge as a leader in the US airline industry. Southwest is the largest US low fare carrier with low fare rates, no additional fees and excellent customer service. Southwest Airlines currently has one of the most innovative management practices in the US to date. A review of the critical elements of Southwest Airlines proves to be effective and innovative.
Mission and Vision
According to their mission statement, Southwest is “dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.” (sw.co, 2015) This mission is demonstrated by the recognition of the airline business as a customer service industry. With this recognition is the practice of customer service and hospitality skills by all employees in all departments. The customer experience comes first. Southwest Airlines believes in treating all employees like family and customers like guests in their home. By providing hospitality skills and engaging with their customers, Southwest Airlines is able to fulfill their mission purpose.
Strategic Management Plan
The main goal of Southwest Airlines strategic management plan is to quickly reach the destination at the lowest price. They offer a travel product targeted to specific demographics and ticket pricing is simplified to allow for easier understanding of the costs to the consumer. With its unique product distribution strategies, they are able to offer the lowest possible fares and still compete with other carriers....

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