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Introduction of Airasia

In: Business and Management

Submitted By nickko92
Words 2748
Pages 11
Marketing
Types of Services
For our business to grow better we have range of services to satisfy the needs and wants of our customers. Below are the services that provide by our firm:
I. Coach tour
We have our own coach tours that can carry for almost 60 passengers. We can assure that our coach tours are the best coach tour with these features: * Leather front-facing seats. * Foot and arm rests. * LCD TV monitors connected to DVD player or VCR to provide entertainment or possibly analog TV or DTV for local news or programs. * Full service lavatories. * Cool water dispenser, refrigerator, and hot water urn. * Wheelchair lift or ramp and "kneeling suspension" for easier access. * Tinted windows and curtains. * Luggage compartment below in the underbelly of bus, with overhead hand-luggage racks. * Air conditioner. * Light snacks and refreshment will be provided for long journey that is more than 5 hours.

2. Flight ticketing
For those customer who are busy and unavailable to book ticket by their own. We also have provided flight ticketing service for the convenience of customers. With flight departure points from major cities worldwide, we offer flight booking services with instant-confirmation and office support in key Asian countries such as Singapore, Thailand, Malaysia, Philippines, China, UAE, etc.
3. Hotel reservation
Others than flight ticketing we also have We also offer “Flight + Hotel” booking capability which will take care of both your flight and accommodation needs with over 1,000 hotels and resorts in Malaysia. Take advantage of our impressive Air Packages available in various cities in Malaysia which already includes air ticket, hotel accommodation, special tours around the city, and available of a free breakfast on your 3rd and 4th night hosted by our firm. Whatever your travel concerns maybe, our firm is looking forward to satisfy them with its impressive offers and services.
4. Tailor made holidays
We also have provided special tailor made holidays for those customers who especially are new marriage, family, who like adventurous and etc. These are the tailor made holidays that we have provided:
I. Beach Holidays
This package is for those like fancy beach holidays in Malaysia. Discover beautiful Malaysia; truly Asia with our firm Beach Tour Packages, enjoy the most fascinating beach holiday while travelling to Malaysia.
II. Honeymooner Holidays This package is for those wanted to have romantic honeymoon holidays in Malaysia. They can choose from our Holiday Tour Packages to discover Malaysia's pristine beaches, magical sunset, rainforest, orang utan sanctuary and amazing culture.
III. Family Holidays
For those who planning a family holiday in Malaysia this is just the right package. Malaysia family holidays here generally encompass a mixture of culture, nature, light adventure and lots of fun! Our family holiday tour packages provide a unique and memorable experience for lovely families.
IV. Special Interests
One thing for certain, everyone returns to discover more of Malaysia. Malaysia contrasts of cultures and communities, history and modernity, coast and country - all these make as special interests. Find out our wide range of Special Interest Holiday Tour Packages such as caving, fishing, trekking, white water rafting, etc. This package is just perfect for those who are more liked adventurous.
5. Tour packages
Our firm also has provided tour packages for the customers. The tour packages are mainly for the destination in Malaysia only. Our available tour packages are as below:
I. Sabah
4 Days 3 Nights Conquer Mount Kinabalu Adventure Tour (Price: From: RM 883)
Package Information All Rate Quoted in Ringgit Malaysia (MYR) per person | Adult | Child (2-11years) | Best Western Kinabalu Daya Hotel 3* | Single | Twin | Extra bed | Extra Bed | No Bed | 4 Days 3 Nights Climbers | 1845 | 1203 | 1023 | 754 | 720 | 4 Days 3 Nights Non Climbers | 1519 | 883 | 719 | 383 | 360 |

Highlight
Rising majestically to a height of 4,095 meters (13,432 feet) above sea level, Mt. Kinabalu is the highest mountain in South East Asia and one of the nature sites with a recognized World Heritage Status in Malaysia. This was an excellent challenge to all climbers and a paradise for those who simply admire nature.
Itinerary for Climbers and Non-climbers
Day 1 Arrive Kota Kinabalu
Meet on arrival at Kota Kinabalu International Airport and transfer to your hotel. Check in and free at leisure. Overnight at hotel.
Day 2 Kinabalu National Park/Mount Kinabalu
7.15am, depart your hotel to Kinabalu National Park. Enjoy scenic view of the countryside dotted with serene villages, the majestic Mount Kinabalu, dreamy valleys and colorful roadside farmer markets as you drive along the Crocker Range. On arrival:
Climber(s) ~ Register names at Kinabalu Park Headquarters. Proceed to Timpohon Gate and start your climb on Summit Trail towards Laban Rata. You will pass various vegetation zones and breath-taking views. Look out for pitcher plants, rare orchids, small mammals and birdlife as you climb along. Overnight at mountain hut (dormitory beds) (Breakfast/Lunch/Dinner)
Non-Climber(s) ~ Full day tour of Kinabalu National Park. Visit the Natural History Gallery and learn about this amazing UNESCO World Heritage Site through the display of flora, fauna and geological structure. Guided trek along a rainforest trail with your nature guide to learn about the rainforest. Watch a slide presentation about the park. Visit the Mountain Garden for a chance to see the collection of rare plants and flowers. Overnight at Kinabalu Pine Resort (Breakfast/Lunch/Dinner)

Day 3 Mount Kinabalu/Kota Kinabalu
Climber(s) ~ After an early supper, start climbing the summit and enjoy the spectacular view from the peak of Mount Kinabalu. Descend to Laban Rata for breakfast and start your descend down to the foot of the mountain. On arrival, transfer to your hotel in Kota Kinabalu (Breakfast/Lunch)
Non-Climber(s) ~ Visit Poring Hot Spring. Trek along a rainforest trail to the canopy skywalk suspended among trees high above ground and admire the rainforest canopy from your vantage point. Take a dip at the Hot Springs tub. The sulphuric mineral water is reputed to have therapeutic properties to ease aching muscles. Wait for the climbers to return to the base and transfer to your hotel in Kota Kinabalu(Breakfast/Lunch)
Day 4 Departure
Free at leisure until transfer to Kota Kinabalu International Airport for your departure flight. (Breakfast) II. Sarawak
3 Days 2 Nights Mulu 4 Show Caves Package (Price: From Rm480)
Package Information Hotel | RM | | 2-4 Pax | 5-8 Pax | 6-14 Pax | 15-20 Pax | Mulu Marriot Resort & Spa | 732 | 705 | 685 | 650 | Mulu National Park HQ- Garden Bunglows | 511 | 495 | 475 | 470 | Mulu National Park HQ- Chalet | 505 | 485 | 483 | 480 | Mulu National Park HQ- Long House | 480 | 453 | 430 | 420 |

Highlight
Deep within the virgin tropical rainforest of Sarawak, along an unbroken 40 Km range of limestone peaks, lie one among earth's natural wonder - The Mulu Caves, Stashed on the face of steep mountains rising to at least one, 500m, rivers suddenly disappear into these caves. A mysterious, magical world whose interior simply ripples with exciting discoveries. The Mulu Caves Complex contains 4 Show Caves which you can journey into - The Cave of Winds, Clearwater Cave, Deer Cave and Lang's Cave. Gunung Api or Pinnacles is of special interest, being the highest limestone mountain in Malaysia, and possessing the Pinnacles, strange limestone spikes, like figures watching the park below, with many standing 45meter (148 feet ) high, climbing and watching sunrise can be a dream comes true for climbers.
Itinerary
Day 1
Upon arrival Mulu Airport, meet and greet by our friendly representative and transfer to Mulu Marriott Resort & Spa for register. Afternoon meet at resort lobby and transfer to Mulu National Park headquarters. Upon registration and proceed on plank walk for 3 Km to reach Deer Cave & Lang Cave. After going through the caves, go to bats observatory to look at bats flying from caves entrance at late evening (Only confine to fine weather). Return journey about the same plank walk to park headquarters and transfer time for resort. Overnight at resort.
Day 2 ( Breakfast / Lunch )
After breakfast, transfer by longboat check out Batu Bungan - Penang Settlement, to see the tribe lifestyle also to select handicrafts on show available for sale at Penang Settlement. Continue journey by longboat to Wind Cave and Clearwater Cave. Picnic lunch at Clearwater summer huts and later on on you can enjoy swimming at Clearwater spring. Late afternoon return transfer by longboat time for resort. Overnight at resort.
Day 3 (Breakfast)
Breakfast at resort and free at own leisure until transfer to Mulu airport for flight departure. For leisure activities like cycling, fishing, rock climbing etc. The activity mentions are at passenger expenses.
III. Penang
3 Days 2 Nights Penang Package
Package Information Hotel | RM (per pax) | | Standard | Superior | Deluxe | Deluxe Suite | Bayview Georgetown Hotel | 732 | 780 | 810 | 900 | Eastern and Oriental | 511 | 550 | 590 | 650 | Flamingo Hotel | 505 | 560 | 600 | 650 | G Hotel | 480 | 500 | 550 | 670 |

Highlight
Soak in the sun at one of the many beaches; explore the quaint nooks and crannies of George Town, feast on delicacies from hawker street stalls, shop at the many quaint night markets and much more. Offering the best of Asia, Penang’s sights and sounds reflect the colourful heritage of her many races and the pride of her people. Be it lush tropical gardens or ornately designed temples and unique heritage buildings, Penang will give you a glimpse into a world where nature, tradition and history blend into a rich cultural tapestry. Live like a local and see what laid back Penang itself love to indulge in - travel in trishaws and shop at the many quaint night markets. Be adventurous and explore!
Itinerary
Day 1
Upon arrival, you will be met and transfer to the hotel. Free at leisure after check-in. This evening, explore Georgetown like you have never experienced before and have your meal at the 'one and only' restaurant in Penang that boasts of breathtaking night views of Georgetown. Among the highlights are taste the local hawker foods and trishaw ride through Penang Road.
Day 2
After breakfast, explore Penang, the “Pearl of the Orient” from its sandy shores to quaint countryside and nostalgic Georgetown. The metropolitan city combines the best of east and west as seen by its fascinating collection of fine old buildings, each bearing the stamp of different foreign influences in its colourful history. Among the highlights of the tour are Batu Ferringhi, Teluk Bahang, Snake Temple, Penang Bridge and O E Fine Jewellery Factory tour. Then, drop-off at the hotel. At 1400hrs, enjoy a tour up to the refreshing Penang Hill and a visit the largest temple in Malaysia, the Kek Lok Si Temple. Among the highlights of the tour are Penang Hill by Funicular Train ride, Kek Lok Si Temple and Tortoise Sanctuary.
Day 3
After breakfast, free at leisure until your departure transfer to the airport.
IV. Malacca
2 Day 1 Night Malacca Package
Package Information | RM | | Adult | Child | Hotel | Single | Double | Triple | WB | Malacca Resort Hotel | 350 | 400 | 480 | 250 |

Highlight
The state of Melaka (Malacca) is one of the smaller states in Malaysia and it does not have lofty mountains or the best beaches but it more than makes up for this with its rich history and wealth of tourist attractions. Place of interest Itinerary:Day 1 | Historical Tour of Malacca who want to know more about Malacca's rich history and her cultural heritage evolved over a period of more than 600 years. | * The Stadthuys, Tan Beng Swee Clock Tower | * Queen Victoria Fountain, St. Paul's Hill (A Famosa) | * Christ Church, Heeren Street, Cheng Hoon Teng Temple | | ~ Trishaw Ride | * Enjoy a cultural adventure in our heritage trails. This is a thoroughly enjoyable and laid-back manner in which to explore Malacca, especially the narrow Streets in the old sector. | | ~ River Cruise | * A relaxing and interesting journey up the historic Malacca River from the mouth to Kampung Morten (Morten Village), 45 minutes cruise takes you past narrow old shop houses and river warehouses. | | ~ Shopping | * Jonker Walk - The walk stretches the whole of Jalan Hang Jebat (more popularly know as Jonker Street) and is occupied by many individual stalls setup by the road side selling curious, antiques, local delicacies, souvenirs and many interesting items. | * Mahkota Parade Shopping Mall, the largest shopping centers available in Malacca. | * Sam Suk Gong for shopping of local products.Day 2After breakfast, free at leisure until your departure transfer to the airportV. Kuala LumpurKuala Lumpur 3 Day 2 Night Package |
Package Information | RM | Hotel | Twin Bed | Triple | Grand Season Hotel | 880 | 1000 |

Highlight
Genting Highlands
Amidst the freshness of cool, crisp mountain air about 6,000 feet above sea level lies Malaysia's only casino resort. Stop at the cable car station and take a skyway cable car ride, with the sky above you and a tropical rainforest below, ride up to the hilltop on the longest and fastest cable car in southeast Asia. You can also take time off to enjoy the numerous recreational facilities at the indoor and outdoor theme park.
Kuala Lumpur (City Tour - 3 Hours)
A must for the first time visitor to Kuala Lumpur. An interesting tour which unveils the beauty and charm of the old and the new Kuala Lumpur - Garden City of Lights. See the contrast between the magnificent skyscrapers and the buildings of the colonial days.
Itinerary: PETRONAS Twin Towers (photo stop), Beryl’s Chocolate Boutique, King's Palace (photo stop), National Monument, National Museum (pass by), National Mosque (photo stop), and Sultan Abdul Samad Building
Batu Caves Tour
A trip to the eastern suburbs of the city to observe the local way of life and traditional cottage industries. It will also highlight the various aspect of Malaysian life in all its diversity. Most places were once tin mining areas but today they are known for their unique handicraft & cultural centers.
Itinerary
Day 1: KL (Dinner Included) * Meet and Greet at KL Airport / City / Train / Bus Station. En route, enjoy half day KL City Tour. * Check in Hotel & Free At Leisure. * 7.00pm - Malaysia Cultural Show with Dinner (Mesmerize with upbeat traditional and cultural performances. For about 1 hour, the Dancers will present a selection of Asia’s rich cultural heritage with contemporary and cultural performance which includes Minangkabau, Chinese, Indian, Portuguese dances. The dance medley depict different race, creed, tradition, culture and religion, the sense of respect prevails amongst all community in Malaysia. Combining Malaysian style and international popular favourites, come on down & savour Malaysian cuisine at its best!). * Overnight in hotel.
Day 2: KL (Breakfast Included) * Breakfast. * 10.00am - Transfer to Genting Highlands and en route, enjoy Half Day KL Country Tour (Batu Caves) for those who are adventurous, you may want to climb up 262 steps to visit the limestone caves and Indian Temple. Upon arrival in Genting Highlands take a cable car ride to peak. Full day tour in Genting Highlands. * 5.30pm - Transfer from Genting to KL. * Overnight in KL hotel.
Day 3: (Breakfast Included) * Breakfast in the hotel. * 11.30am - Check out Hotel. * 11.45am - Transfer to KL City / Airport / Bus / Train Station.

Marketing Place
To make sure our business can grow faster and well-known by other, we also had set up our firm to few branches. Below are the branches we have:
I. Kuala Lumpur Branch (Head-office)
Visit Address: Level 16, Integra Tower, The Intermark, 348, Jalan Tun Razak
Postal Address: Level 16, Integra Tower, The Intermark, 348, Jalan Tun Razak
City: 50400 Kuala Lumpur
Country: Malaysia
Telephone: +603 2381 8388
Telefax: +603 2381 3560
Person in Charge: Teo Yun Fong

II. Sabah
Visit Address: Level 1 , Wisma Merderka, 33, Jalan Bersatu
Postal Address: Level 1 , Wisma Merderka, 33, Jalan Bersatu
City: 88400 Kota Kinabalu
Country: Malaysia
Telephone: +60 88 448 999
Telefax:+60 88 448 099

III. Sarawak
Visit Address: No. 262, 1st Floor, Blok A, Jln Liew Nyan Foo, Pekan Bau,,
Postal Address: No. 262, 1st Floor, Blok A, Jln Liew Nyan Foo, Pekan Bau,,
City: 94000 Bau, Sarawak
Country: Malaysia
Telephone: 082-76 2491
Telefax: 082-762492
Apart from setting up branches in every state, we also have appointed agent that is for the convenience for those customers who live in rural area and for those hardly to get to the branches in the states. These are the appointed agents for the different states:
I. Kuala Lumpur
MR. Ricky Chong
Contact Num: 0109887743
II. Sabah
Mrs. Jane Low
Contact Num: 0168334765
III. Sarawak
Mr. Jason Wai
Contact Num: 0163354766

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...Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations……………………………………………………….4 2. Introduction……………………………………………………………….…5 3. Background to AirAsia……………………………………………………..6 3.1. Organization Definition………………………………………………..6 3.2. Looking at the Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2. Task 2: Technological Change……………………………….. 5.2.1 Analyze Policies and Decision Making 5.2.2 Evaluate Effectiveness and Response 5.2.3 Demonstrate Areas of Improvement 5.3. SWOT………………………………………………………………… 6. References…………………………………………………………………. 7. Appendices………………………………………………………………… Appendix 1 Porter’s 5 Forces Model………………………………………….. 1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the......

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...COMPANY ANALYSIS : AIRASIA BERHAD TABLE OF CONTENTS Introduction : Background of the company----------------------------------------------------------------3 SWOT Analysis---------------------------------------------------------------------------------------------5 Lost Cost Carrier [LCC] Business Model----------------------------------------------------------------9 Current Issues / Problems---------------------------------------------------------------------------------13 Strategy to solve problems-------------------------------------------------------------------------------19 Conclusion-------------------------------------------------------------------------------------------------23 References-------------------------------------------------------------------------------------------------25 INTRODUCTION : BACKGROUND OF THE COMPANY AirAsia Berhad [Company No: 284669-W] [Incorporated in Malaysia with limited liability under the Companies Act, 1965] First Quarter Report Ended 30 September 2004. This is the first quarterly announcement made by AirAsia to the Bursa Malaysia Berhad since its listing on 22 November 2004. AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in......

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...Arts Elixir Mgmt. Arts 51 (2012) 11164-11171 AirAsia Berhad: Strategic analysis of a leading low cost carrier in the Asian region Yasmin Yashodha Taylor’s University Lakeside Campus, No. 1 Jalan Taylor's, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia. A R TI C L E I N F O Art i c l e h i st ory : Received: 9 July 2012; Received in revised form: 13 October 2012; Accepted: 30 October 2012; K ey w or d s Strategic analysis, Region, Low cost, Extensive. ABSTRACT This study examines the extensive strategic analysis of AirAsia Berhad that has enabled it to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). The study demonstrates the diverse business-level, corporate level and competitive strategies of AirAsia Berhad, played crucial roles in the LCC to successfully penetrate the under-served market segment of the airline industry within the ASEAN region. An in-depth analysis using a wide array of academic resources, relevant financial, legal and management resources and authorized websites, including face-to-face interviews were used to provide a more consequential comprehension on the varied business and international strategies that were implemented by AirAsia Berhad. This research exhibits critical analysis pertaining to the current macro environment of the aviation industry which includes the PESTEL framework and Porter’s Industry Analysis. The competitive environment analysis for AirAsia Berhad is thoroughly scrutinised to examine the......

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...Introduction PEST Analysis is the Political, Economic, Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus, political factor considers the impact of legislatives changes, stability of the economy and event that related with the government and politics that may affect the business. Influence of economy, such as interest rate, stability of economy, inflation levels and such helps the company make better decision on how to operate their company effectively. Besides that, the social drive is a crucial part on PEST analysis. Creating and developing a social culture takes time and effort and a new motive driven company such as Air Asia has to develop me method on how to connect with the society's lifestyle, demographics, and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The......

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