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Introduction of Year of Tourism 2015 Malaysia

In: Other Topics

Submitted By leanne95
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Introduction

In 2015, government proudly present Malaysia Year of Festival tourism campaign (also known as MyFEST 2015) with themed ‘Endless Celebration’, the year-long calendar is packed with festivities of every genre such as cultural festivals, shopping extravaganzas, international acclaimed events, eco-tourism events, arts, music showcases, food promotions, sports and other themed events. (About MyFEST 2015)

‘Malaysia, Truly Asia’ is not just a slogan that promote to the world, it truly reflects the essence of Malaysia, that a nation is blessed with diverse races and religion with multi-ethnic, multi-cultural and multi-lingual. (Interesting Facts: Malaysia, Truly Asia, 2015)

This campaign is expected to boost the tourism sector continuously and ensure that the Malaysian tourism industry remains robust after the Visit Malaysia Year 2014 campaign. (About MyFEST 2015)

Understanding the demand for health and leisure activities, government also emphasize in promoting sport tourism, and making this become one of the key players to Malaysian economy as it has emerged to become one of the most profitable incomes to Malaysia.

In fact, sports tourism has developed from small sector to one of the biggest contributions to Malaysians economy over the past years such as 1998 Commonwealth Games, Formula 1 Championship, F1 Powerboat Championship and Le Tour de Langkawi are just some of the sports events that are internationally recognised. In conjunction with MyFEST 2015, government brought up a variety of exciting sports events such as BMW Malaysia Open (Women Tennis Association) 2015, Ironman 70.3 Putrajaya, Labuan National Water Festial, Tioman Surf Festival, Event.

In this study, we have choose three sport events: Le Tour de Langkawi, Tioman Surf Festival, and Event. We will study about the impact of the event towards tourism, and conclude the...

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