...The Use of Integrated Marketing Communications in the Volvo Ocean Race This following defines and describe marketing communications and the concept of integrated marketing communications, then moving on to a discussion of sponsorship Marketing Communications Definition Marketing communications: The communication of information which facilitates or expedites the exchange process. The role of marketing communications is to inform, persuade, remind, reassure the customers and differentiate the organisation in the minds of the customers. There are three requirements for successful marketing communications : RELEVANCE ORIGINALITY IMPACT Communication is about engaging with your target market; Sender encoding => Message (Medium) => Receiver encoding There are several categories of marketing communications, such as Advertising, Personal selling, Public Relations, Sales promotion, Direct marketing, Internet/Interactive, Post-Modern. In a group, these are known as the “Communication Wheel” Increasing focus on communications Traditionally, marketing communications were based on the premise that sale of a product must be immediate or direct for advertising to be considered effective. For example, a good advertisement should: • Attract attention (awareness) • Stimulate interest • Create a desire • Bring about action (AIDA model) However...
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...FACULTY OF INFORMATION MANAGEMENT UNIVERSITI TEKNOLOGI MARA CAWANGAN JOHOR, KAMPUS SEGAMAT DIPLOMA IN INFORMATION MANAGEMENT (IM110) COMMUNICATION SKILLS FOR INFORMATION PROFESSIONALS (IMD 121) TITLE: MOVIE REVIEW ASSIGNMENT UNDERSTANDING HUMAN COMMUNCATION BEHAVIOR PREPARED BY: MUHAMMAD ASRAF BIN BAHARI 2015600364 (JIM1102F) NAME OF LECTURER: MADAM AMIRAH ABU HASSAN SUBMISSION DATE : 14 JANUARY 2016 TABLE OF CONTENTS TABLE OF CONTENTS | I | ACKNOWLEDGMENT | II | INTRODUCTION | 1 | THE MOVIE INTRODUCTION ( Movie Tittle , Genre , Actors , Plot , Liked and Disliked ) | 2 | CONCEPTS OF COMMUNICATION. | 3 | CONCLUSION | 4 | BIBLIOGRAPHIES | 5 | I ACKNOWLEDMENT Bismillahirrahmanirrahim. First of all, I would like to thank Allah S.W.T. and His messenger, Prophet Muhammad SAW. It is because of his blessing,I am be able to complete this task with ease,and its possible for me to finish this assignment. I also like to thank my parents.they gave me a lots of supports and always provide me with facilities and always hope the best for me and my siblings who gave me moral supports and motivate me everytime. I am also like to give a huge thank to my lecturer, Madam Amirah Binti Abu Hassan. She gave me a lot of supports,guidance, ideas and knowledge and because of that I am able to finish this assignment with full inspiration and determination. She also gives a lot of advice on how to finish this assignment. We would...
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...equipment,. Cisco trades with other businesses and organisations. • Business-to-Consumer(B2C) – This type of electronic commerce involves a business and an individula shopper. Businesses sell goods and products to individual shoppers(Consumer). An example of B2C is Amazon. Amazon is a E-commerce company that deals with online retailing. Sells to consumers. • Consumer-to-Consumer(C2C) – In this model electronic commerce, the trade off is done between consumers directly. An example of C2C is e-bay. E-bay is an E-commerce corporations that enables C2C (b) Internet The Internet is a ‘Network’consisiting of a worlwide interconnection of computer networks that facilitate data transmission and exchange. As organisations grow larger, communcation becomes complex. The internet makes it more efficient o communicate by providing a tool called ‘e-mail’. Electronic mail is a tool that allows a user to type a message on a computer connected to a network and transfer it to another networke computer. Intranet Intranet is a collection of private computer networks...
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...the report and the views contained therein have been discussed and deliberated with the faculty guide. Signature of the Student : Name of the Student (in Capital Letters) : RICHA JAUHARI Registration No : 11010121094 Master of Business Administration Certificate This is to certify that Mr. / Ms. ’Richa Jauhari’ Regn. No. 11010121094 have completed the report titled “COMPETENCY MAPPING” under my guidance for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Semester II of the Master of Business Administration (July 2011 – 2013). Signature of Faculty Guide: Name of the Faculty Guide: Dr. DEBASHISH SENGUPTA TOC 1. EXECUTIVE SUMMARY 6 2. INTRODUCTION 7 2.1 INDUSTRY OVERVIEW – 10 3. PROJECT PROFILE 11...
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...Introduction Organisational behavior is a subject that covers a wide variety of topics such as, such as motivation, leadership and organizational design- that relate to different aspects of behavior in organizations. Examining these topics has involved incorporating perspectives and insights from a number of disciplines including psychology, economics, sociology and politics.’ (Knights and Willmott, 2007:p.3) Numerous disciplines that explore the complexity and diversity of collective human activity have contributed to the formation and development of OB. Something of this complexity is apparent in the sometimes conflicting purposes and objective embraced by, or attributed to, management and organizations. Given the demanding nature of organizing and managing people, it is not surprising that OB is widely regarded as the foundation of management studies. (Knights and Willmott, 2007:p.3)Within the notion of behavior, including thinking and feeling as well as acting. OB aspires to have relevance for understanding the behavior of people working at all hierarchical levels- from the workers employed part-time or on a casual basis on the shop floor or in the office to the most senior executive. Each is involved in processes of organizing and being organized and managing and being managed. OB should be better to understand how and why people are organized; to identify and assess the likely consequences of making changes; and to introduce changes in ways that anticipate and minimize...
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...Abstract The Power of Social Networking Sites in the context of Online Recruitment A thesis submitted in part fulfilment of the requirements for the award of BA Honours Management Author: Adeel Qurashi Mr Bill Sutherland 17th of April 2009 Robert Gordon University Aberdeen Business School Garthdee Road Aberdeen AB10 7QE Tel: + 44 1224 262000 Web: www.rgu.ac.uk Supervisor: Date: The Power of Social Networking Sites in the context of Online Recruitment II Abstract Abstract Social Networking Sites are experiencing a rapid growth; there seems to be no limit to their size. Many Social Networking Sites boast with millions of members using their networks on regular basis to communicate, share, create, and collaborate with others. Popular examples of these Social Networking Sites are Facebook, LinkedIn and Bebo. Although most of these sites lack decent business models, they are valued at millions of pounds. Google paid 1.5 billion dollar for YouTube when it wasn’t even earning a single penny. The reason successful Social Networking Sites have become so valuable is due to the amount of people that are using it; and people are exactly what organisations are after. This report aims to find out whether Social Networking Sites have the same value in the context of recruitment. Academic literature extensively discusses online recruitment, however not much is said about recruitment on Social Networking Sites: ‘Sociocruitment’. Research revealed that professionals...
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... | | |*The same course can be transferred only as 1 course. | |First Level Modules | | |ACC1006 Accounting Information Systems |International Technology Venturing | |BSP1005 Managerial Economics |TU91.2010 Managerial Economics | |MKT1003 Principles of Marketing |23A00210 Introduction to Marketing (6 ECTS)...
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...CHAPTER ONE 1.0 INTRODUCTION Information dissemination is an old as man’s ability to communicate meaningfully and intelligently among people to differentiate human beings from animals. There had been some existed channels of making meaningful transfer of information in form, facets and useful ideas through diverse kinds of tangible and intangible media. Since most of these early channels of communication were predominantly physical, they came with lots of problems and difficulties. Imagine in the olden days when teaching learning and communication were carried out through crude means. This research work would extensively examine the role of information and communication technology (ICT), up to the present age that can be called modern ICT age. 1.1 BACKGROUND OF THE STUDY The word is growing digital every second in time with the evolution of new ideas radically transforming every facet of human endeavors and lives generally. There is a great potential for significant improvement our lives as a result of the new technological advancement will depend entirely on the spread with which we adapt to it. Oxford advanced learners dictionary: Information is fact or details about something while technology is the scientific knowledge used in practical ways in industry. In the word of Hornby (1982), information is the giving of knowledge or news while technology is defined as the study mastering and utilization of manufacturing and industrial methods, systematic application of knowledge...
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...CHAPTER ONE 1.0 INTRODUCTION Information dissemination is an old as man’s ability to communicate meaningfully and intelligently among people to differentiate human beings from animals. There had been some existed channels of making meaningful transfer of information in form, facets and useful ideas through diverse kinds of tangible and intangible media. Since most of these early channels of communication were predominantly physical, they came with lots of problems and difficulties. Imagine in the olden days when teaching learning and communication were carried out through crude means. This research work would extensively examine the role of information and communication technology (ICT), up to the present age that can be called modern ICT age. 1.1 BACKGROUND OF THE STUDY The word is growing digital every second in time with the evolution of new ideas radically transforming every facet of human endeavors and lives generally. There is a great potential for significant improvement our lives as a result of the new technological advancement will depend entirely on the spread with which we adapt to it. Oxford advanced learners dictionary: Information is fact or details about something while technology is the scientific knowledge used in practical ways in industry. In the word of Hornby (1982), information is the giving of knowledge or news while technology is defined as the study mastering and utilization of manufacturing and industrial methods, systematic application of knowledge...
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...CHAPTER ONE 1.0 INTRODUCTION Information dissemination is an old as man’s ability to communicate meaningfully and intelligently among people to differentiate human beings from animals. There had been some existed channels of making meaningful transfer of information in form, facets and useful ideas through diverse kinds of tangible and intangible media. Since most of these early channels of communication were predominantly physical, they came with lots of problems and difficulties. Imagine in the olden days when teaching learning and communication were carried out through crude means. This research work would extensively examine the role of information and communication technology (ICT), up to the present age that can be called modern ICT age. 1.1 BACKGROUND OF THE STUDY The word is growing digital every second in time with the evolution of new ideas radically transforming every facet of human endeavors and lives generally. There is a great potential for significant improvement our lives as a result of the new technological advancement will depend entirely on the spread with which we adapt to it. Oxford advanced learners dictionary: Information is fact or details about something while technology is the scientific knowledge used in practical ways in industry. In the word of Hornby (1982), information is the giving of knowledge or news while technology is defined as the study mastering and utilization of manufacturing and industrial methods, systematic application of knowledge...
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...his marketing strategies unique in order to attract more and more customers regularly. The study in this report moves around the different type of marketing strategies and models used by organisations these days along with the case study of Abercrombie and Fitch Co. to create their brand value and getting an international recognition among the top appeareal companies around the world. The paper is studied with respect to the most important related departments of a business marketing finction: services, human resources and finance. Furthermore, the case study of another retail business giant apple is studies to conclude about the research and findings. The structure of report includes discussion about the problem in martketing and analysis. The proposed solutions to the research post findings is also included in the thesis. Previous study for marketing research about Apple is also include in the report to conclude the research. Table of Contents Chapter 1. Introduction 1 1.1. Background 2 1.2. Research Question 4 Chapter 2 Case Brief 5 2.1. Resume of the case 5 2.2. Relevance of the case 6 Chapter 3 Research insight 7 3.1. Problem statement and plan of analysis 7 3.2. Literature review 8 3. 3. Research discussion 12 3.3. 1. Research plan 12 3.3.2. Research design 12 3.3.3. Research methodology 13 3.3. 4. Data...
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...TABLE OF CONTENTS I. INTRODUCTION 1 II. HISTORY OF CRM MARKET 3 Major Vendors 5 Current Offerings 6 III. DEFINITIONS OF CRM 6 IV. DRIVERS FOR CRM APPLICATIONS 9 Reasons for Adopting CRM: The Business Drivers 9 Cost Goals 10 V. THE CRM INDUSTRY 11 Size of the CRM Industry 12 Vendors 13 Technology and Service 15 VI. INFORMATION TECHNOLOGIES FOR CRM 20 Key CRM Tasks 20 IT Factors of CRM Tasks 22 VII. CONSULTANTS 23 VIII. RETURN ON INVESTMENT OF IMPLEMENTATION 24 Cost and time 24 Benefits 25 ROI of CRM Projects 27 IX. PRINCIPLES OF CRM 27 X. CRM ISSUES 28 Customer Privacy 28 Technical Immaturity 30 XI. CASE STUDIES 31 Amazon.Com 31 Dell 32 Volkswagen 33 Wells Fargo 34 XII. CONCLUSIONS 36 REFERENCES 37 APPENDIX A BASIC ASSUMPTIONS OF CRM 40 APPENDIX B COMMON MYTHS OF CRM 41 APPENDIX C LIFETIME VALUE OF A CUSTOMER 44 C1. Simple Approach 45 C2. More Sophisticated Calculation 46 C3. Effect of Loyalty Programs 47 C4. Additional Factors to Consider 49 C5. The Arithmetic of Lifetime Value 49 C6. Example: Applying Lifetime Value Concepts in Banking 51 C7. Summary and Conclusions on Lifetime Value 53 APPENDIX D VENDOR’S WEB SITE ADDRESSES 55 2 Version 3-6 March 23, 2001 CUSTOMER RELATIONSHIP MANAGEMENT Paul Gray Jongbok Byun I. INTRODUCTION Over a century ago, in small-town America, before the advent of the supermarket, the mall, and the automobile, people went to their neighborhood general store to purchase goods. The proprietor and the...
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...A Structured Analysis of PHISHING By Prasath Manimaran ID: 20038303 Table of Contents Chapter One – Introduction 1. Research Questions and Objectives……………….…………………………………………….5 Chapter Two – Literature Review & Definition of Phishing 2.1. Literature Review…………………………………………………………………………………………..8 2.1.2. Definitions of Phishing……………………………………………………………………..8 2.1.3. Outcomes of this Study…………………………………………………………………….16 2.2. Research Details 2.2.1. Scope of the Research……………………………………………………………………….17 2.2.2. Research Methodology……………………………………………………………………..17 2.2.3Inductive versus Deductive Study……..………………………………………………..20 2.2.4. Qualitative versus Quantative……………………………………………………..20 Chapter Three – Phishing in a Banking Context 3.1. Confidence in Internet Banking……………………………………………………………………22 3.1.1. Security Requirements………………………………………………………………………23 3.2. Threat Models……………………………………………………………………………………………….25 3.2.1. The Internet Threat Model……………………………………………………..25 3.2.2. Thompson Threat Model……………………………………………………….26 3.2.3. Viral Threaet Model………………………………………………………………26 3.3. The Phishing Threat Model…………………………………………………………………………..26 3.3.1. Identification of Internet Banking Components………………………………..27 3.3.2. Identification of Phishing Threats………………………………………………29 Chapter 4 – Analysis of Current Phishing Techniques 4.1. Modus Operandi………………………………………………………………………………………….…36 4.2. Roles of Adversary in Phishing………………………………………………………………………...
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...1 Value Chain Value chain as a term was created by Porter (1985), pp. 33-40. A value chain “disaggregates a firm into its strategically relevant activities in order to understand the behavior of costs and the existing and potential sources of differentiation”. Porter’s value chain consists of a “set of activities that are performed to design, produce and market, deliver and support its product”. Porter distinguishes between • primary activities: inbound logistics, operations, outbound logistics, marketing and sales, service in the core value chain creating directly value • support activities: procurement, technology development, human resource management, firm infrastructure supporting the value creation in the core value chain Fig. 3 illustrates Porter’s value chain. 12 2 Value Chain Management Firm Infrastructure Support activities Human Resource Management Technology Development Procurement Marg in M arg in...
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...School of Marketing Curtin Business School Consumer Acceptance and Response to SMS Advertising Kyle Jamieson This thesis is presented for the degree of the Master’s of Philosophy of Curtin University 1 March 2012 DECLARATION To the best of my knowledge and belief this thesis contains no material previously published by any other person except where due acknowledgement has been made. This thesis contains no material which has been accepted for the award of any other degree or diploma in any university. Signed 25/03/2011 2 ABSTRACT The rising market penetration of the mobile phone and rapid increase in wireless technology represent significant opportunities for advertisers to reach consumers. Mobile phone advertising has emerged as one of the fastest growing advertising mediums in recent times, and this rise is being led by Short Message Service (SMS) advertising. Despite the growing number of worldwide companies adopting SMS advertising, very little is understood about consumer reactions to this medium. In particular, little academic research has been conducted on consumers’ acceptance of this medium and their behavioural responses to advertising messages. In addition, researchers have thus far been unable to identify the impact of culture on acceptance and response to SMS advertising. This research aims to bridge the gap between academic knowledge and advertising practice by testing...
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