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Introduction to International Marketing Marketing Essay

In: Business and Management

Submitted By wen5161
Words 2299
Pages 10
International marketing is that the company wants to expand their market enter into other countries. If one company wants to enter international market they should think about many things. Such as that people all over the world have different needs and requirements, evaluate marketing environment and the overseas potential of markets has to be carefully scrutinized.

International marketing also involves marketing, advertising, and selling a company’s product or brand on a global scale. Many fashions of advertising use this marketing such as television, publications, Internet and so on.

An International Marketing strategy is one part of a global strategy. If an international marketing is correct, it will have many benefits for a company. Following is four benefits:

Make more effective and profitable about the products.

You change the produces and services to learn more. The more you learn, the faster you learn, the more effective can become at the releasing products and services. And then it is easy for the company to enter into the international marketing.

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Have stronger competitive advantage

More and more competition will appear in the international marketing. So the company should be ready at any time to face to face to the competition. After that, they will have the ability to fit the situation in the international marketing.

Improve customers conscious

Customers can learn about the products and services through the Internet. Every products or services have the same design and price. That can improve customers’ conscious and expand the international market.

Reduce the cost and improve savings

By focusing on...

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