...The Toyota Motor Corporation started with humble beginnings. Kiichiro Toyoda in 1933, visited the United States and several automobile plants. He returned to Japan and started an automobile division in his father's loom factory. General Motors and Ford had already established automobile plants in Japan but this did not stop Toyoda. Toyota Motor Corporation was founded August 28, 1937. In the year 2000, Toyota was the world's third largest car company and the largest car company in Japan. The current president of Toyota is Akio Toyoda. Toyota maintains a 9.8 percent share of the automobile global marketplace. Japan itself, has very few natural resources, which prompted the Toyota Motor Corporation to develop fuel efficient vehicles. Change in political environment in Japan, prompted Japanese auto manufacturers to rely on new technologies to guarantee success in the industry such as the birth of the small car. While other countries concentrated on large, luxury vehicles, Japanese manufactures were busy focusing on building small, fuel-efficient vehicles that would grow to dominate the automotive industry. Political unrest can lead to military action and wars, which make materials needed for car manufacture difficult to find. Such was the situation Toyota Motor Company faced during World War II, when a crippled Japanese economy forced the company to start building 'recycled' vehicles. Corporations must also comply with the laws of trade both nationally and internationally. After...
Words: 501 - Pages: 3
...[pic] DIPLOMA IN BUSINESS ADMINISTRATION DBA (3104) ( INTRODUCTION TO BUSINESS Student Name : Ng See Wei Student ID# : 0103DBA0120914FT Student IC / Passport# : 961109-10-6187 Academic Honesty Policy Statement I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. I have also not allowed anyone to copy my work. Student’s Signature : _________________________________ | |for office use only | |LECTURER’S COMMMENTS/GRADE: | | | | | | |DATE : ______________ | | | | | |TIME : ______________ | | |...
Words: 1850 - Pages: 8
...Proposal Toyota Motor Company Introduction: The introduction provides a brief overview of Toyota Company. This report will focus on; the automobile market, Toyota's background and its business, strategies of Toyota in both management and cross-cultural strategies, the recent financial performance of the organization in domestic and overseas automobile markets, reasons and challenges encouraging Toyota to invest overseas. Structure: 1) Overview of Toyota Industry Corporation’s business activities a) What is the contribution of Automobile Industry in world economy for todays? This section describes the role of automobile industry in world market and how affect for them. Also discuss the definition of automobile industry and innovation in last 10 years in this sector. i will write a brief information about changes and breakthrough new automobiles. b) Toyota: How does the legend become? This section represent about history and general information of Toyota Motors Company. Its describe how Toyota begin their business and how promote them. c) What are the strategies of Toyota Company? This sector present the strategies which use Toyota use to achieve. This section describes their mission and visions. Which logo and rule they use to develop business and became corporation. d) Which achievements they take? This chapter presents achievements of company. Which result gives their work and experience? 2) Key factors of success: “Toyotas way” ...
Words: 517 - Pages: 3
...What micro environmental factors affected both the first generation and second generation models of the Toyota Pries? How well has Toyota dealt with these factors? The Company: The Company has expended plenty of money on R&D and marketing of the Pries. Why? Toyota expects the Prius to set the standard for the entry of a line of hybrids from mini compacts to luxury vehicles. Thus, the car is an important component of company strategy. To successfully introduce the Prius and build this new line of vehicles will require coordination within the company. The second generation of Prius has already caused problems within the company. Production was increased at one plant necessitating a cut in production for other lines. Suppliers: With the successful introduction of the Prius, companies such as Panasonic may invest more in R&D to develop cheaper batteries. If they can do so, this will result in lower prices that, in turn, may further stimulate demand. Thus, it is to Toyota's advantage to work with suppliers to encourage this R&D. Marketing Intermediaries: The most important marketing intermediaries here would be dealers. Toyota had to prepare materials for dealers and their salespeople so that they could sell the Prius. Now, they have to "teach" purchasers how to drive the cars to get maximum fuel efficiency. A shortage of cars for the second generation of Prius is causing problems with dealers who want more and could sell the additional cars. In turn, dealers marking...
Words: 1772 - Pages: 8
...Toyota production system Toyota Production System is an essential part of what makes Toyota different and makes Toyota’s products a profitable investment for its customers’ businesses. Toyota’s customers know what to expect when they buy from Toyota – a business partner with the strength and flexibility to meet the needs of a changing market. TPS has been successfully practiced by lots of firm in order to improve the quality. According to the article “origin of the Toyota production system in China”, Japanese-style production method on the dynamic evolutionary process of production systems in China, with a view to adding the Chinese experience to the discussion on the evolution of manufacturing systems that has become so prevalent in recent years on an international scale. The first introduction of the Toyota production system into China and the process of technology transfer is the case of First Automotive Works, the representative Chinese automobile manufacturer. By 1992 the just-in-time system had been introduced into the whole production line at FAW's transmission plant. The average workload rate per operator had risen from the old 27.7% plant average to 65%, machine stoppage time had become 80% shorter, and a total of 468 production personnel had been retrenched. Labor productivity rose from 129,000 yuan per person in 1991 to 303,000 yuan per person in 1994, and the number of transmissions produced per worker rose from 27.7 units in 1991 to 68.5 units in 1994--in...
Words: 476 - Pages: 2
...Question 1 (20 marks) Identify four actors in the microenvironment that affect the introduction and sale of the Toyota Prius and explain the role each of these actors played in Toyota’s strategy. A company’s microenvironment consists of the actors close to the company that affect its ability to serve its customers. It is made up of the company, suppliers, marketing intermediaries, consumer markets, competitors and publics. The following are four actors that affect the introduction and sale of the Toyota Prius: Customers: Customers are the most important actors in the company’s microenvironment. Without customers, there would be no company. Toyota studied the consumer market and came up with a successful target market strategy. Their targeting strategy was one of the main reasons for the Prius’ success. In the beginning, Toyota focused on the early adapters and innovators who were most likely techies. Which, as it turned out, was completely right. Techies were attracted to the advance technology and were even able to modify the computer systems. Also, the tech savvy customers tend to be environmentally conscience, which the Prius is known for. The second generation Prius was redesigned to have a broadened market focus. It had improved performance, power increase, new sleek design, and seven colors. It also featured a roomy interior, leg room, and storage space. It also included features found in luxury cards such as one touch button start and seven-inch touch screen...
Words: 1273 - Pages: 6
............................................. 1 Introduction .................................................................................................................................................. 2 Henry Ford – The man who divided the notion of modern economic and social system into Fordism and post-Fordism ................................................................................................................................................. 2 Assembly Line ........................................................................................................................................... 3 Vertical Integration ................................................................................................................................... 4 Profit Sharing ............................................................................................................................................ 5 General Motors – The David who beat the Goliath (Ford) ........................................................................... 5 Reorganization of GM into divisions with decentralized responsibility and centralized control ............. 7 Range of products with prices made affordable by financing .................................................................. 7 Introduction of new models annually ....................................................................................................... 8 Toyota – From the ruins of WW II to the Top of Automotive...
Words: 4328 - Pages: 18
...SWOT Analysis of the Toyota Motor Corporation Yewande Adeniyi Davenport University Busn520 Dr. Thomas Steinhagen March 15, 2013 SWOT Analysis of the Toyota Motor Corporation Yewande Adeniyi Davenport University Busn520 Dr. Thomas Steinhagen March 15, 2013 Table of Contents Abstract….3 Introduction….4 Strengths….4, 5 Weaknesses….5 Opportunities….5, 6 Threats….6 External Factors….6, 7 Recommendations/Conclusion….7, 8 References….9, 10 Abstract This paper outlines a complete SWOT analysis report of the Toyota Motor Corporation (TMC). According to Mindtools.com, a SWOT analysis is tool that is used to analyze the strengths, weakness, opportunities, and threats that a company may have or encounter in its business dealings (2013). A SWOT analysis can be used in the form of an “ice breaker,” whereby one can used it an introduction of sorts about a company. However, the best possible way to use the SWOT analysis is as that of a strategy tool. It can be used as a tool to weave out the things the company may not need, improve on processes that may not be functioning properly and increase company profits (Mindtools, 2013). This paper focuses on the internal and external networks of the TMC to come up with a strategy that will increase the company’s strength, decrease or eliminate company weakness, provide more opportunities, and weave out potential threats and failures. SWOT Analysis of the Toyota Motor Corporation Introduction/Overview The Toyota Motor Corporation is an international...
Words: 1709 - Pages: 7
...Table of Contents Executive Summary……………………………………………………………………….1 Introduction………………………………………………………………………………..2 Competitive Advantage and Value Chain Analysis……………………………………….4 Primary activities………………………………………………………………………….4 Inbound logistics…………………………………………………………………………..4 Operations…………………………………………………………………………………5 Outbound logistics………………………………………………………………………...5 Marketing and sales……………………………………………………………………….5 Services……………………………………………………………………………………5 Support activities………………………………………………………………………….6 Procurements………………………………………………………………………………6 Technology development………………………………………………………………….6 Human resource management……………………………………………………………..6 Infrastructure………………………………………………………………………………7 Conclusion………………………………………………………………………………...8 References…………………………………………………………………………………9 Executive Summary Toyota, Indus Motor Company is chosen to be analyzed in the report. As well as the value chain activities are influenced by the system of information, the report made is going to analyze how the car manufacturer Indus Motor Company derives value from the system of the information. The value chain process, instead of value chain activities is also investigated By using value chain analysis, the salient activities done by Toyota to achieve the company’s competitive advantage are analyzed critically. The competitive advantage, of course, is for creating and delivering customer value therefore are very important for the company Therefore the analysis below also will...
Words: 2255 - Pages: 10
...A term paper On Competitive Dynamics Submitted to: Kashfia Ahmed Assistant Professor Department of Business Administration East West University Submitted by: The Radiant Group Group members Name: | ID: | Anam Hossain | 2013-3-10-143 | Sourav Saha | 2013-3-10-155 | Md Faqrul Hoque | 2013-3-10-173 | Mousumi Akter Mila | 2013-3-10-024 | Letter of Transmittal 9th April, 2015 To, Kashfia Ahmed Assistant Professor Department of Business Administration, East West University Dhaka-1212 Bangladesh. Subject: Submission of term paper on “Competitive dynamics regarding Toyota Motor Corporation& General Motors.” Dear Madam, We have successfully prepared the term paper titled “Competitive Dynamics regarding Toyota Motor Corporation & General Motors” which we the members of the Radiant group, are submitting along with this letter. The report has been prepared by visiting the website of the company and by taking information from their website. Through our best sincerity, we have tried to uptake all the issues in the report with several limitations. We all had a very good time while collecting the information and preparing the term paper. We really hope that the experience that we have got from working on this paper will help us in future. We sincerely hope that the contents of our paper will meet the requirements of this course and fulfill your expectations. Therefore, we would like to place this paper for your kind judgment and valuable suggestions...
Words: 4599 - Pages: 19
...Student Name: Goutham Maramreddy E-Mail: gmaramre@bridgeport.edu (ID: 0897361) Topic: Prius: Leading a wave of hybrids Summary: This case is about Toyota Prius car. The entire case includes about the Prius car from it’s origin and also apart from this it is also been mentioned about it’s competitors in the market and also about SUV models. Honda was a successful company in the car market till 2000, before the launch of Prius. When Toyota launched Prius in the year 2001 the Honda sales started to fall down due to the increase in demand for Toyota Prius. The Toyota proudly announced that it was their hottest car that they have ever made. Prius car is a combination of dual efficiency of fuel and power. It has both the gas engine power and electric motor power which helps the car to accelerate heavy. It is a noise free and fuel economy car. The original Prius used to be dull and small with 144 hp and 70 from 4 cylinders and 44 from electric which used to result a mileage of 42 per gallon. The year 2004 is to be said as the luckiest year for Toyota as it launched it’s Prius in this year which really turned the fate of Toyota. It came out with a powerful engine and SUV interiors and also with a better mileage like 60 per gallon when compared to earlier. Though it’s sales were good in the market but on the other side it’s competitors increased and companies like Ford, Honda, Chevy, Hummer H2 gave a good competence to Prius. Also at one point of...
Words: 1235 - Pages: 5
...TABLE OF CONTENTS INTRODUCTION ………………………………………………………………………3 TOYOTA……………………………………………………………………………......4 TOYOTA BRANDING STRATEGY………………………………………………… 5 NOKIA…………………………………………………………………………………. 6 NOKIA BRANDING STRATEGY…………………………………………………….7 REFERENCES INTRODUCTION Observing the 2013 and 2014 world global branding ranking, I noticed that the top ten brands are mostly brands that the 21st century would consider as essentials. Brands like Coca-Cola and Mac Donald’s (Food) apple (communication), Toyota (Transportation) etc. Innovative and technological product are the brands that are mostly at the top, highly innovative products who are also committed to a sustainable drive are seen growing from the bottom spot also. The top five spot remained unchanged from 2013 to 2014. With the top spot remaining unchanged so many changes were made at bottom spot and Nokia was a big fall out declining tremendously from 57 position all the way to the bottom three, Apple maintained the first position with a value of 118,863$m and a +21% while google and Toyota still maintained their spot, bottom slackers like Gap moved a spot up from 100 to 99th position. My research will be focused on Nokia and Toyota, talking about the the brands, their marketing strategies, how they have been able to increase their sales globally and their ranking performance among the global brands. TOYOTA MOTOR MANUFACTURING COMPANY Toyota is one of the worlds, popular...
Words: 1350 - Pages: 6
...Running Head: MARKETING PLAN FOR TOYOTA MOTOR COMPANY Name: Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership. 2.0 Strategic Focus and Plan There are three aspects of the existing corporate strategy that are developed in relation to their overall impacts caused to the marketing plan of Toyota Company. These are; 1 2.1 Mission Statement of the Company. Toyota seeks to create a more prosperous society through automotive manufacturing (Hiroshu, 2003). Therefore, the Company is aimed at...
Words: 4301 - Pages: 18
...Does Toyota have a stated policy on corporate social responsibility? Toyota is one of the largest most successful automobile manufactures in the world. The Toyota Motor Corporation prides itself in environmental stewardship and community involvement. As Toyota’s operations became more global, expectations towards their corporate social responsibility (CSR) increased (Toyota, 2009, p.1). Corporate social responsibility can be defined in many ways. Carroll and Buchholtz (2003) define corporate social responsibility as the “economic, legal, ethical, and discretionary expectations that society has of an organization at a given point in time” (p. 36). Toyota’s written CSR policy was published in August 2008 (Toyota, 2009, p.1). The policy caters to their customers, shareholders, employees, business partners, and the society as a whole. Toyota has a “customer first” philosophy. This philosophy pushes Toyota to provide service and products of the highest quality to meet customer demands that “enrich the lives of people around the world” (Toyota, 2009, p. 2). Toyota supports equal employment opportunities and strives to provide fair, safe and healthy working conditions for their employees. They also encourage creativity and stimulate the personal growth of their employees (Toyota, 2009, p. 2). The Toyota Supplier CSR Guideline (2009) states that Toyota “respects their business partners and work with them through long term relationships to realize mutual growth based...
Words: 266 - Pages: 2
...| Quality Management in Business | Toyota | | St. Patricks International College | | Kamila Zak | 2014-05-27 | | Table of contents 1 Introduction…………………………………………………………………………….. 2 Definitions of quality in terms of business and services provision ……………………. 3 Processes of inspection and assurance…………………………………………………. 4 Range of approaches to quality management…………………………………………. 5 Similarities and differences between the different methods of quality management… 6 Customer satisfaction meaning………………………………………………………. 7 Continuous improvement……………………………………………………………… 8 Added values……………………………………………………………………….. 9 Effective marketing…………………………………………………………………… LO.1 INTRODUCTION All businesses are in competition with others. To gain competitive advantages companies use numerous ways for example lower prices, better product-quality or better service. Toyota is Japanese car manufacture with multinational cooperation consisted of 333,498 employees worldwide. Our four core values are :Customer first, Respect for people, International focus, Continuous improvement and Innovation. QUALITY IN BUSINESS Quality is defined by customer. The quality product or service is one that meets customer requirements. In term of business and service provision the quality of product or service refers to the perception of the degree to which the product or service meets the customer expectations. There is no specific meaning of quality unless it is related to specific...
Words: 1520 - Pages: 7
