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Introduction to Media Studies Assessment 3


Submitted By genevieve90
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Discuss the concepts of 'ideology' and 'discourse' in relation to the ways in which representation functions in media texts. You might like to do this in the context of representations of gender, sexuality, 'race', ethnicity, war, refugees or celebrity, for example. Your essay should include your own analysis of a media text that has not been discussed in detail in the lectures, required or additional readings, or in your other assessments.

Representation is both the process and the product of media texts, in terms of sexuality in media these representations are shaped by ideologies; the way people think and interpret the word. In turn, different ideologies promote discourse and the discussion of ideas in relation to sexuality. In relation to specific media texts such as True Blood, there are several ideologies in the program, social, political and cultural which show a non-heteronormative view on sexuality. Ideologies are ways of thinking and how we interpret the world around us. It’s through ideology that representation in media text functions to reinforce the view of that particular school of thought. Representation can be through stereotype, strengthening sometimes negative views or typecasting those who are represented. Looking especially True Blood, vampires are being “re-presented” as the gay community which have to struggle and fight for equal rights(Dhaenens, 2013).
The concept of Ideology, a way of thinking which impacts how you view and world and interact with people directly influences the discourse, how we discuss the ideology in relation to the representation of sexuality.

Media representations are the ways in which the media text portrays particular groups of people, communities, experiences, ideas, or topics from a particular ideological or value perspective. In relation to sexuality, sex and gender are not the same thing and are not always

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