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Introduction to Triple Cube

In: Business and Management

Submitted By blackperry101
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1.2. Communication with Staff 3

2.2. Teaching times and Locations 3
2.3. Units of Credit 3
2.4. Perquisite and Parallel courses 3
2.5. Relationship of this course to other course offerings 3
2.6. Approach to learning and teaching 4

3.2. Course objectives 4
3.3. Student learning and outcomes 4
3.4. Teaching Strategies 4

4.1. Workload 5
4.2. Attendance 5
4.3. General Conduct and Behavior 5
4.4. Keeping informed 5

5.1. Assessment details 5
5.2. Assignment Submission Procedure 7
5.3. Late submission 7
5.4. Assignment Format 7


7.1. Course Resources 8



Teaching Staff: Cao Minh Man PhD
Room: A1-308
Consultant times: To be advised/ also by appointment

Consultant times:

1 Communication with Staff

Student are advised to contact staff during consultant times, or by arranging an appointment


2. Units of Credit
UOC value for the course: 3

1 Perquisite and Parallel courses

Not applicable

2 Relationship of this course to other course offerings

This is core required course for all majors in the Bachelor of Business Administration (BBA). It focuses on the basic principles of market economy.

3 Approach to learning and teaching

The teaching and learning adopted in this course is learner-center, and consequently, requires active student participation and contribution. Through a range of interactive activities and teaching strategies, it seeks to engage students in the learning. It also seeks to facilitate independent learning through individual tasks and research, and fosters collaborative learning through a range of group activities. It considers prior learning through a range of group activities.


5 Course objectives

This course seeks to provide an in-depth understanding of basic economic concepts and scare resources, market in which supply, demand and prices are examined in connection with consumers as well as producer behavior. The students can also evaluate various types of market structures as well as the Government intervention into the market. The subject also provides the students with necessary abilities to evaluate economic variables of efficiency. All of the help students plan for a company’s short-run and long-run development more effectively with consideration of effects of the government’s policies.

6 Student learning and outcomes

By the end of this course, students should be able to: - Demonstrate an understanding of the concepts of economics, the allocation of scare resources - Analyze and evaluate the factors that affect supply, demand, and price of a good in a market and the elasticity - Demonstrate an understanding of the government intervention into the market of a particular product such as price ceiling and floor, tax and subsidy. etc - Recognize and demonstrate and understanding of various kinds and market structures and the strategies of firms in these market structures. - Understanding the beaviours of supplier and buyer in the input market

7 Teaching Strategies

The teaching and learning approach in this course is highly inter-active, requiring student participation and contribution. To this end, and prior to each class, students must: - Download the weekly lecture and tutorial outline from the course website through - Prepare your weekly readings (from the textbook and other distributed course materials) - Prepare your responses to set discussion questions and cases - Be prepared to participate in the class discussions, group work

The general format of classes in this course will be as follows (with some variations) - Lecture (3.0 hours): theories and conceptual framework, discussions and group presentations - Tutorial (1.0 hours): case studies, group discussion, exercises and assignments


1 Workload

It is expected that you will spend at least 6 hours per week studying this course. This time should be made up of reading, working on exercises and problem, group assignment and attending class lectures and tutorials. In periods where you need to complete assignment or prepare for examinations, the workload may be greater.

2 Attendance

Your regular and punctual attendance at lectures and related seminar (if any) is expected in this course. University regulations indicate that if students attend less than 80% of scheduled classes they may be refused final assessment. Regular attendance is essential for successful performance and learning in this course, particular in view of the interactive teaching and learning approach adopted. Please inform your lecture if you are unable to attend the class, and arrange for a classmate to collect any handouts.

3 General Conduct and Behavior

You are expected to conduct yourself with considerable and respect for the needs of your fellow students and teaching staff. Conduct that unduly disrupts or interferes with a class, such as ringing, or talking on mobile phones, or chatting on internet, is nor acceptable and students may be asked to leave the class.

4 Keeping informed

You should take note of all announcements made in lectures, tutorials or on the course website. From time to time, the University will send important announcements to your through website, course website and/ or Announcement Board (of School of Business and/ or Academic Affair) without providing you with a paper copy. You will be deemed to have received this information.


1 Assessment details

Midterm 40%
Final 60%

Mid-term Test
The midterm test will be 60 – 90 minutes in length and will be in the form of multiple choices questions. This is close book test.

Final Test
The final test will be 90 – 120 minutes in length during Final Exam Period. The paper will consist of 2 parts: the first part is multiple choices questions, that usually take 50 – 60%, and the second part is case study and/ or open questions. This is open book test.


The University regards plagiarism as a form of academic misconduct, and has very strict rules regarding plagiarism.

Plagiarism is the presentation of the thoughts or work of another as one’s own. Examples include: - direct duplication of the thoughts or work of another, including by copying work, or knowingly permitting it to be copied. This includes copying material. Ideas or concepts from a book, article, report or other written document (whether published or unpublished), composition, artwork, design, drawing, circuitry, computer program or software, web site, Internet, other electronic resource, or another person’s assignment without appropriate acknowledgement; - paraphrasing another person’s work with very minor changes keeping the meaning, form and/ or progression of ideas of the original; - piecing together sections of the work of others into a new whole; - presenting an assessment item as independent work when it has been produced in whole or part in collusion with other people, for example, another student or a tutor;

The inclusion of the thoughts or work of another with attribution appropriate to the academic discipline does not amount to plagiarism.

Students are also reminded that careful time management is an important part of study and one of the identified causes of plagiarism is poor time management. Students should allow sufficient time for research, drafting and the proper referencing of sources in preparing all assessment items.


1 Course Resources

The following text and references are essential for the course.

N. Gregory Mankiw (2012 ), Principles of Economics, 6th edition, Thomson South-Western
David Begg, Economics, Stanley Fischer
Paul A. Samuelson & William D. Nordhaus, Economics, 19th Edition, Mc.Graw-Hill, Inc.

Useful Websites:

1. Open Courseware, Fulbright Economics Teaching Program:

2. Mankiw Xtra! Website:

3. Vietnam Economic Times:

4. Dominique Salvatore, Managerial Economics Website

5. ECO 100 Online

The students are encouraged to add more reference resources into this list


|Wk |Topic |Readings: Mankiw |
|1 |Course Introduction |Chapter 1, Chapter 2 & Chapter 3 |
| |Lecture 1: Basic Concepts of the | |
| |Economics | |
|2 |Lecture 1: Basic Concepts of the |Chapter 1, Chapter 2 & Chapter 3 |
| |Economics (Cont) | |
|3 |Lecture 2: Supply – Demand & Market |Chapter 4, Chapter 6, Chapter 7 |
| |Prices | |
|4 |Lecture 2: Supply – Demand & Market |Chapter 4, Chapter 6, Chapter 7 |
| |Prices | |
| |(Cont) | |
|5 |Lecture 3: Elasticity and Its |Chapter 5 |
| |Applications | |
|6 |Lecture 4: Theories of Consumer Choice |Chapter 21 |
|7 |Lecture 5: Externalities and Public |Chapter 10, 11 |
| |Goods | |
|8 |MID-TERM | (Chapter 1, 2, 3, 4, 5, 6, 7, 21) |
|9 |Lecture 6: Production and the Cost of |Chapter 13 |
| |production | |
|10 |Lecture 6: Perfect competitive market |Chapter 14 |
|11 |Lecture 7: Monopoly |Chapter 15 |
|12 |Lecture 8: Monopolistic competition |Chapter 16 |
|13 |Lecture 9: Oligopoly |Chapter 17 |
|16 – 17 |Final | (Chapter 10, 11, 13, 14, 15, 16, 17) |

* Used with kind permission from the University of New South Wales

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