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Inventec Corporation

In: Business and Management

Submitted By north123
Words 766
Pages 4
Q1: Despite its growth and size, why is Inventec not very profitable?
Ans:
Applying Porter’s 5 Forces it is evident that the Taiwanese ODM industry is highly competitive and hence it is hard for any ODM to gain high profits. Following are a few reasons why Inventec is not able to earn a handsome profit: * There is intense competition among ODM vendors such as Compal, Quanta, Mitac etc. All these firms manufacture similar products and hence there is very little differentiation. * Excessive fragmentation in the ODM market has caused lower bargaining power for the ODMs. In 2005 both Apple and Cisco split their contracts to multiple ODMs which lead to a drop in Inventec’s stock price. * Inventec had exclusive contracts with Compaq and Toshiba leading to customer lock in. Thus, when HP acquired Compaq, stocks of Inventec plummeted amidst speculation. However, other ODMs’ stocks were safe as they supplied to multiple OEMs. * Computer products greatly became commoditized in early 2000s. As a result, the OEMs had to squeeze their profits. In turn the OEMs used their bargaining power to squeeze the profits of the ODMs. Thus, for the ODMs profit plummeted from 10% in 2001 to 3-4% in 2004. * Since 2001 easing of Taiwan Government restrictions of high tech investment in China lead to huge cost saving to Taiwan ODMs. This reduced the entry barrier in the ODM industry fueling the already fierce competition in this industry.

Q2: What are the drivers of the average profitability of the ODM industry?
Ans:
The ODM industry products are highly commoditized. Thus, minimizing cost and maximizing production output can lead to higher profits. The drivers of average profit margin of the ODM industry are: * The process of designing and manufacturing goods should be low in cost and production should achieve economies of scale. Owing to high capital investment...

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