Investment Analysis | ACCT 557 - Financial Accounting | Aseelah Thomas |

1. Company Analysis

* Coca-Cola (KO)

Dr. John Pemberton, a local pharmacist from Atlanta, Georgia, created the syrup known as Coke. This syrup was then combined with carbonated water, and the mixed product was distributed to be sampled, which was then distributed to locals as a soda fountain drink. Frank Robinson, which is John Pemberton’s partner and bookkeeper, then suggested the name Coca-Cola and created in his own unique script the famous trademark for the company. Prior to the John Pemberton’s death, which was in 1888, portions of the cola company were sold to a choice of associates, and the remaining interest was sold to Asa G. Candler. Coca-Cola is now an international business that produces its’ products on a local scale, within a majority of communities. Its beverages are available and sold in more than two hundred countries with over thirty-five products internationally. In 2010 and 2011, CCE’s entire North American business was acquired and then called Coca-Cola Refreshments (CCR) instead. This created entity was due to a partnership between Coca-Cola Company and Coca-Cola Enterprises, which is the largest bottler entity. The company’s headquarter is located in Atlanta, Georgia, which its birthplace. The current CEO is Muhtar Kent, and has over 195 executives.
The company’s 2012 10-k confirms it had approximately one hundred and sixty thousand employees, which included sixty eight thousand employees with the U.S. The company manufactures and sells concentrates, bases and syrups to bottling operations, owns the brands. The bottling partners manufacture, package, merchandise, and distribute the final branded beverages to their customers and vending partners, who in turn sell the products to consumers. There is an emphasis in marketing because the