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Investment Opportunities for Emerging Markets in Asia

In: Other Topics

Submitted By merveozturk72
Words 255
Pages 2
USING R&D AND INTERNATIONAL VENTURES Other acquisitions and strategic alliancesHold leadership development and training programs for employees
• Designing new innovating foods
• Investing in marketing
• Looking for investment opportunities for Emerging Markets in Asia
• Designing new packaging and containers that will appeal to consumers This objective was created during the time of the economic crash and as such they had to set a goal to last through it. They then prepared 4 main strategies, from which they could achieve their objectives. Growing the core portfolio means that they aimed to increase the revenue generated by their main brands, which they did even during the recession. Emerging Markets is a branch of Heinz that deals primarily with infant nutrition and nutritional beverages in Asia. Emerging Markets in 2010 generated 30% of the company’s sales growth and is expected by 2013 to generate 20% of te entire company’s sales. Leveraging Global scale refers to strengthening and unifying their international chains and businesses. Making a talent an advantage improves the work force so that they can function better.The tactics that Heinz uses to achieve these strategies are as follows. Investing in marketing and designing new, innovative foods helps the core portfolio grow. Making the core portfolio grow should in turn help strengthen and leverage global scale. To help Emerging Markets they are constantly on the lookout for investment opportunities in Asia. Heinz holds leadership development and training programs in order to strengthen the work force. The tactics complete the objective, which will then complete the...

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