...and Malaysia 25 6. Technology and CRM Implications 26 7. Marketing Strategies 30 ♦ Size of Market 30 ♦ Socioculture Acceptance of Product 32 ♦ Method for Marketing & Distributions 32 8. Conclusion 33 References 34 1. The Company - Introduction Picture 1 ICT Facilities Integrated Container Terminal (Thailand) Pte (ICT) was incorporated in 1st February 2011 with an authorized and paid up capital of Thai Baht 10 million. The company’s nature of business is container storage, maintenance and repair of containers. ICT (Thai) is a subsidiary of Integrated Container Terminal (M) Sdn Bhd, located in Pelabuhan Tanjung Pelepas, Malaysia. The company was established on the 6th February 2002 and currently is one of the main service providers for container storage in Malaysia’s port. 3 Picture 2 ICT Container Yard Based on good relationship, ICT (M) Sdn Bhd has secured contracts with 25 shipping lines in PTP. This relationship has been continuously done by ICT (Thai) with these reputable shipping companies and as a result, ICT(Thai) has entered into an agreement with 5 reputable shipping companies within less than a year in operation namely; Malaysian Shipping Corp Bhd (MISC),...
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...[pic] THAILAND [pic] Ana Sofia Da Silva Justo Pedro Renato Da Costa Faria Joao Miguel De Carvalho Iglésias Killian Belleil Introduction Recognized as one of the most beautiful country in the world, Thailand attracts both tourists and foreign investors. Its landscape, history, culture and hospitality of Thais make this country very attractive. That’s why we call Thailand : « The Land of Smiles ». Of many reasons foreign investors want to do business in Thailand. However, the famous Thai hospitality can quickly become a problem for those trying to break into the closed sphere of Thai trade. Indeed, many investors who have tried have failed because of the many administrative tasks. On top of that, many sectors are reserved for work by Thai nationals only if foreigners are restricted in the types of activities they can perform. It would seem that the best way to start a business in Thailand is to know someone on the territory that is able to help us. But we behave as ambitious entrepreneurs. So let’s make our own idea with this following market analysis. First, we will focus on the country's history and key events that affected its economy. Then we look at the factors affecting the development of the country through two analysis tools. We will discover the culture and ways to behave to do business. We’ll end our analysis by doing an analytical report on a mega-size environmental challenge. ...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...plunge of exchange rates, asset prices and economic conditions. Everything started from Thailand, before 1997 the economy grew was very high in Thailand, it was averaging 9% per year. The rate between USD and Baht was $25 per 1 baht. The 1997 was crucial for Thailand because massive speculators attacked Thai baht. The spark on Asian crisis was when prime minister of Thailand announced that he would not devalue the baht, and government just couldn’t defend baht, which was fixed to several currencies, one of the dominant components was USD. The decrease in economy of Thailand cause massive layoffs in finance, real estate, and construction that resulted many people to return their villages and countries. The Thailand baht was devaluating and by 1998 it reached lowest value of 58 baht over 1 USD. Without any support from foreign reserves Thai government had to float the baht, so that way baht was set on currency market. Since baht was pegged to other currencies crisis spread to another Asian countries. By 2001, Thailand's economy had recovered. The increasing tax revenues allowed the country to balance its budget and repay its debts to the IMF in 2003, four years ahead of schedule. The Thai baht continued to appreciate to 29 Baht to the Dollar in October 2010. According to many economists the Asian crisis was created by policies that distorted incentives within lender-borrower relationship. The resulting large quantities of credit that became obtainable caused a highly leveraged economic...
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...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
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...AIR ASIA Case Study Report Nikhil Singh Tomer Business Strategy, BMGT 43370 2nd individual Assignment Addressed to Bernard Faughey MSc Project Management FT I the undersigned confirm that the work submitted here is entirely my own work, and that any work of others which is included has been properly referenced and acknowledged according to normal academic guidelines. NAME: Nikhil Singh Tomer Student No. 14202643 Core concepts : Porter’s 5 forces, SWOT Analysis , Analysing the internal environment, Porter’s Value Chain, Competitive advantage within International context(cost analysis and differentiation) 1.0 Porter’s Five Forces: 1.1 Threat of new entrants There is a need of high initial investment to run an airline industry business. This high capital requirement is in the form of buying of aircrafts, staff hiring, pilot hiring, etc. Thus, the threats of new entrants for AirAsia are very low. AirAsia uses a very simple and effective strategy of selling tickets. People have to buy tickets from AirAsia’s website which they do very easily. Thus, through this process, AirAsia saves a lot of money by not being liable to pay any travel agent. This Strategy of AirAsia is hard to imitate and makes them less vulnerable to new entrants. It also provides facilities to people like they can themselves print their ticket or boarding pass and thus competitors cannot easily copy this strategy of AirAsia. AirAsia Also has very good relations with Government which a very rare...
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...Evaluation of air asias response to tourism Executive summary Air Asia, the market leader of low cost carriers in Asia, shown on the good record of bringing about innovative idea into the industry. The industry itself, especially in the Asian region, is observing a higher growth rate of passenger and profitability. The report examines the organization’s key business structure and operation, products and provides summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths of the Air Asia of today. One of the most dominant strengths possessed by Air Asia is the adding of new Airbus A320 aircraft to its fleet. Airbus A320 gives Air Asia the largest, youngest and most modern fleet in the region. Another strength of Air Asia is the upgrading of the online booking system, in which will offer the ability to passenger to check in online and printing out boarding passes. An opportunity available to Air Asia is fastest growing market in China and India. Both countries give a huge opportunity for Air Asia to expand its business in the region. In the threat part of the analysis is concerned with identifying parts of the Air Asia that might affect its business performance. In recent years...
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...person, and dishonest taxi driver is abnormal cells which spread through Thailand and we cannot find a cure. Unscrupulous taxi-drivers are seriously damaging the country's reputation. It leaves a bad taste in the mouths of foreign visitors also to us. Why is there neither will nor effort to stop the bad taxis yet? Credibility: A.) Charging for extra. i. News; a foreigner was killed after accusing a taxi driver for cheating meters. B.) Bad driving C.) Rejecting Passengers . One of the biggest complaints from passengers is that taxi drivers often refuse to pick them up. This is usually because the passenger wants to go to an area of the city that has bad traffic jam. It is well known among Thai people that some taxi drivers will pick up a foreigner in preference to a Thai person. i. Taxi drivers have a variety of excuses for not picking up passengers. Some of them are genuine and you should try and be sympathetic. Taxi...
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...Eating Sugar An essay by Nadia Khattab Humans are often afraid of the unknown, whether it is different cultures, challenges, food, etc. In “Eating Sugar” the fear of the unknown is focused on the encounter with a different culture, the Thai. The setting is a Thai jungle where the couple Alex and Eileen are visiting their daughter, who is a 21 year old English teacher. They have been forced to go there in April, when the humidity and heat is at its worst. The parents are uneasy with the situation, as they are suspicious of the Thai’s intentions. They end up in the middle of the jungle, where a marketplace was supposed to be. The place is empty, and no people are to be seen. When the Thais appear, it’s very interesting to interpret the different reactions that the family members have to the Thais. Both parents are extremely nervous, and expect the worst from the Thais. The daughter on the other hand, who knows the Thai because she lives and works in Thailand, is not at all afraid. She is very glad that she has met other people. One of the Thais speak English, and he tells her that a car is going to come by soon. The mother, who constantly shows her anxiety, is worried a car might come by, and that there is no guarantee. The daughter is throughout the whole story very calm, and keeps insuring her parents that it’s going to be all right. The roles have been switched, and the child is now the responsible one, and the parents are panicky. “Suzanne, their brave twenty-one-year...
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...rainforest where an English family, consisting of Alex, Eileen and their twenty-one-year old daughter Suzanne, have been on a trip with other tourists and guides. But they decide to stay a little longer than the other, so they can enjoy the waterfall alone and end up getting lost. After a while - and many thoughts about the situation, they meet a group of Thai men. Suzanne and her parents have very different views on strangers. Alex and Eileen are very suspicious about the Thais, and they do not feel safe among them. They do not trust them, and especially Alex is sure that they have met someone who might be dangerous as he states: “...Christ, they could be up to anything” (_page 5, line 125)_ Unlike her parents, Suzanne is very cool about the whole situation. She is not afraid of meeting new people, and does not judge them beforehand: _“They offered you a beer, Dad. Why’d they do that if they were up to something? ... They’re nice people, Dad. I’m sure ... Everything’s going to be alright” (Page 5, lines 126-128) _ Suzanne is very optimistic and unlike Alex and Eileen, she is actually interested in getting to know the Thai...
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...Key word transformation: 1. Apparently, the restaurant in town has been bought out by someone else. UNDER I hear the restaurant in town ............................................................................................................. 2. Sarah cried her eyes out immediately she was told she'd failed her driving test. BROKE Sarah ...................................................................... soon as she heard she'd failed her driving test. 3. The Government recently said our problems are the fault of the worldwide economic slowdown. PLACED The Government have .................................... the worldwide economic slowdown for our problems. 4. You led me to believe the job was mine if I wanted it. IMPRESSION I .................................................................................................. that the job was mine if I wanted it. 5. He would never have guessed that at the age of 17 he would be playing for his country. LITTLE ........................................ that at the age of 17 he would be playing for his country. 6. Feel free to telephone if you have any further problems. CALL Do not .......................................................................................... if you have any further problems. 7. When you do decide what you want to do please let us know. MIND When ................................................................................. what you want to do please let us know. 8. Do you mind if...
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...À LA CARTE MENU – 2013 SIGNATURE DISHES S1. HOT PRAWN SALAD WITH FRESH FRUIT S2. BRAISED MINCED SPINACH SOUP WITH DICED FISH AND BEAN CURD SMALL 1,100 560 MEDIUM 1,500 860 LARGE 2,000 1,120 S3. SAUTÉED DICED VEGETABLES WITH PINE NUTS ON A BED OF LETTUCE 450 675 900 S4. BRAISED PUMPKIN AND TARO IN COCONUT MILK 400 600 800 S5. BIRTHDAY NOODLES S6. BRAISED FISH FILLET WITH EGGPLANT IN HOT POT 460 530 690 795 920 1,060 S7. SWEET AND SOUR PORK S8. AVOCADO SALAD ROLL 460 300 690 450 920 600 S9. CHILLED ASSORTED SHREDDED MUSHROOM AND CRABMEAT 540 810 1,080 Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD LIV E LOBSTER 1. COLD LOBSTER SALAD 2. LOBSTER SIMMERED IN SUPERIOR STOCK 3. STEAMED LOBSTER WITH GARLIC SAUCE 靛 4. WOK-FRIED LOBSTER WITH GINGER AND SPRING ONION 5. FRIED BABY LOBSTER WITH EGG WHITE 280 PER 100G 270 PER 100G 250 PER 100G 270 PER 100G 580 PER ORDER LIV E FISH 6. GAROUPA 7. PACIFIC GAROUPA (PLEASE ORDER ONE DAY IN ADVANCE) 8. PINK GAROUPA (PLEASE ORDER TWO DAYS IN ADVANCE) 190 PER 100G MARKET PRICE MARKET PRICE C OOKING METHOD FOR LIVE FISH : STEAMED WITH GARLIC, STEAMED WITH SOY SAUCE OR FRIED IN SWEET AND SOUR SAUCE :( , , , ) Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD FRESH PRAW N S/SHRIM PS 9. POACHED LIVE SHRIMPS 10...
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...“It’s not on the way to anywhere. The road stops here.” (page 1, lines 16-17) Alex, on the other hand, is trying to hide his fears away. He is just as afraid and scared as Eileen, but that that her anxiety is suppressing his own feelings; her constantly-expressed anxiety kept his own fear suppressed. (Page 1, line 20) As Eileen starts to walk around restlessly, Alex starts reminiscing about his and Eileen's youth. He thinks back to a time when both he and Eileen tried experimenting with some LSD. Eileen was having an anxiety fit, but ate some sugar to remove the bad trip, which worked. Back in the present, they suddenly hear male voices behind them, as four Thai men emerge from the narrow forest path. It turns out that one of the Thai men speaks very little English, and is a teacher just like the daughter Suzanne. The Thai men turn out be very friendly and even share their beer with the family. Though Alex is...
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...1. How will you make the consumers stay in Thailand for one month? The first thing I would have to do is to learn about the consumers. There are four of them namely Alan, Phil, Stu and Doug. As we see in the movie Alan is the happy-go-lucky one that would do anything just to have fun not thinking of the consequences at hand. Stu is the clueless one that is always influenced by his friends in doing stuff that would lead one thing to another. Phil on the other hand is the laid back one but is the one who keeps the group together when things go bad. And finally, Doug is the responsible one that stays behind and helps the others in getting out of the mess they are in. Now that we know all of our consumers’ behavior, we can determine their attitudes and personality. Having been to Bangkok, the neon lit signs are as eye catching as bright lights from camera flashes. This will be the perfect place to bring the friends so they would be amazed and excited by the new environment. Bangkok has a lot of bars and strips that can excite ones desire to mingle and do whatever one wants to do. Girly bars and strip clubs are easy answers to their animal instincts but to truly catch their attention, the exotic environment of Bangkok would be the answer to everything else. The friends will be looking for something that is not in America. Their curiosity will be the way to keep them in Thailand for one month. Bangkok’s tourism industry boasts of animal attractions like the snake farm, elephant...
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...Ryan Bruvik October 8, 2014 Faith and Values Professor Mann Muay Thai In this essay I will discuss why 20,000 Thai children (under the age of 15) participating in Muay Thai, for prize money, is unethical from utilitarian and deontological perspectives. Muay Thai is defined as “a martial art developed in Thailand in which blows may be struck with the fists, elbows, knees, and shins” (Collins Dictionary). It is a male combat sport much like boxing that lasts five three-minute rounds and has been apart of the Thai culture for over 700 years (Marantz 2013). This paper will explain both sides of the argument for and against this ethical dilemma. From a Utilitarian perspective I would like to discuss how underage children participating in Muay Thai for money does not provide the greatest benefit for the greatest number currently or in the future. The major problem with Utilitarianism is that we do not know the future, as it is unpredictable. The main Utilitarian argument for children fighting is the income from fighting (win or lose) that helps support the children’s families in Thailand and serves as a mean to escape poverty (Marantz 2013). It also helps boost the economy through things such as tourism and gambling. These examples show that children fighters can bring a lot of good for a great number of people; however this might not necessarily be the greatest good. The major cons of Muay Thai include parents strictly relying on their underage children for income and...
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