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Welcome to the new millennium, where the world has been taken over by social media. When talking about social media, one cannot discredit the fact that Facebook has become the industry leader. Besides the fact that Facebook has the largest following across the world they now have become a publicly traded company. Nearly a decade ago Mark Zuckerburg set out to connect his fellow classmates at Harvard in a way that no college student has seen before. Well through all of his hard work and dedication Zuckerburg has created the largest social networking site that has forced all others to close their doors. In the industry that Facebook is in there are many competitors that have come along and tried to match what they have been able to accomplish but many have fell short, others have been able to stick around because they have not tried to compete but rather co-exist in the same world and use the same users.
1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates. When thinking of the segments of the general environment in relation to Facebook, there are two main segments that make sense. For Facebook the social environment would rank the highest right alongside the technological environment. These two segments mean everything to this company because of the industry they are in. Let us begin with the social environment, this company along with the entire industry is very dependent on the social aspect of the world. The industry is often referred to as the social network, so it is very fitting. There is not another industry out there in the world that is more dependent on this aspect. The other aspect is the segment of technology, which is equally as important to Facebook. As our world turns more and

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