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Ionescu Thesis

In: Computers and Technology

Submitted By Mburnsy
Words 2744
Pages 11
Table of Contents
Executive Summary 2
Issue Identification 3
Environmental and Root Case Analysis 3
Alternatives and Options 8
Recommendation 10
Implementation 11
Monitor and Control……………………………………………………………………………………12

Executive Summary Barilla is the largest pasta manufacturer in the world. While this is an excellent title to lay claim to for this company, they face many issues that if gone unchanged, will undoubtedly lower Barilla’s ability to produce such a high quality product while meeting the demand for all of their products.
The issues that Barilla faces include the inability to meet demand for products at certain times due to insufficient manufacturing and logistics systems. As well as poor communication and relationships with it’s marketing intermediaries which results once again from poor ordering systems, as well as a lack of control of the distribution centers used by Barilla. Barilla will analyze three strategies to try and take these issues, turn them on their head and capitalize on them to make them strengths for their company. These alternatives will include implementing a JITD inventory system, renovating their manufacturing and production plants, or cutting ties with their current distribution centers, and constructing their own while developing a POS technology that will allow for accurate ordering and logistics. Barilla will implement the last alternative as it eliminates all issues threatening their company as well as improves their CRM. This strategy will allow for them to continue employing their strengths while eliminating their weaknesses and will give Barilla the best chance at future success.

Issue Identification
Despite the level of success that Barilla has they still face problems which hinder them from furthering future growth and success. They are faced with two immediate issues. The

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