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Ipad Is Disruptive

In: Computers and Technology

Submitted By amandakarmenlee
Words 734
Pages 3
Tutorial 4 Management Information Systems

Case Study from pp. 133-134
Is the Ipad a disruptive technology? According to Forbes.com, Apple Inc. is engaged in designing, manufacturing and providing consumers with mobile communication, personal desktops, laptops , portable digital music players as well as software and operating systems. They also provide applications, networking solutions and services. It provides products like the Ipad, Mac and Ipod as well as operating systems like the Mac OS (Forbes.com 2012). They also provide options and services like Icloud and is a middle man in providing applications like IBookstore or Mac App store or music through Itunes. They also provide accessories and gadgets which are personalised to their products in their stores.
What is the Ipad?
According to Apple.com, the Ipad has two versions which is Wifi only and wifi and 3G/4G. The main specifications of the Ipad is
• High resolution retina display–2048×1536 pixels more than on an HD TV
• A dual core CPU twice as powerful as the A5 found in the iPad 2
• A rear iSight camera with 5MP sensor and advanced optics, including IR filter, autofocus, face detection, and white balance
• HD video recording (1080p resolution)
• Voice dictation (there’s a new key on the keyboard for speaking into the iPad)
• 4G LTE support: HSPA+ for up to 21Mbps or dual-carrier HSDPA for up to 42Mbps or LTE for a max of 72Mbps connectivity
• Battery life is 10 hours (9 for the 4G models)
What is the Kindle?
According to Cnet Asia.com (n.d.), the main specifications of the latest Kindle
• Dual-core with Android OS
• Battery life is up to 8 hours with 4 hours recharge time
• 8Gb integrated memory with 6Gb available for users
• 7in. IPS TFT active matrix display with touchscreen capability
• WiFi capability
What is a disruptive technology?
According to Christensen (1997) cited in techtarget.com (n.d.), disruptive technology is a new technology that displaces an existing technology. They will often have performance problems, are not fully practical, and may not have a large audience. Examples of disruptive technology are tablet computing, online retailing, hard disk and digital printing.
Characteristics of a disruptive technology according to Christensen (1997) are
1. Initially, it will cost more than the technology/product is replacing.
2. It doesn’t perform as well as existing technology.
3. The customers and market research did not show a great need or desire for the new technology.
4. The uses of the technology or how it fits into the existing market is not easily understood and confusing.
5. The initial market was small.
Is Ipad a disruptive technology?
According to Laube (2010), the Ipad is a disruptive technology because
1. It costs more. The iPad is compared with both the Amazon Kindle and netbook computers and is seen as too expensive in comparison.
2. It does not perform as well. The iPad is too heavy to carry around compared to a smartphone, and is missing important features when compared with a netbook, e.g. a keyboard, camera, SD slot etc.
3. No one is asking for it. There is limited market research to support the need for a tablet computer and previous tablet offerings have had limited success.
4. Why does anyone need it? It is unclear what the “killer app” will be for the iPad which will drive wide adoption.
5. Small initial market. Estimates vary, but even the most optimistic predict the iPad will initially be far smaller than either smartphones or netbooks.

References
Apple n.d., Apple Ipad, Apple Inc., Last accessed at 21 September 2012, http://www.apple.com/ipad/specs/ Christensen, CM 2011, The Innovator’s Dilemma, Harper Business, New York.
Cnet.com n.d., Amazon kindle fire specs, Cnet.com, last accessed at 21 September 2012, http://reviews.cnet.com/tablets/amazon-kindle-fire/4507-3126_7-35022491.html Forbes 2012, Apple, Forbes.com, last accessed at 21 September 2012, http://www.forbes.com/companies/apple/ Laube,S 2010, Is the Ipad a disruptive technology?, PwC innovation, last accessed 21 September 2012, http://pwcinnovate.wordpress.com/2010/03/03/is-the-ipad-a-disruptive-technology/ Techtarget.com n.d., Definition:disruptive technology,Techtarget.com, last accessed at 21 September 2012, http://whatis.techtarget.com/definition/disruptive-technology Tim 2012, Apple’s new Ipad: A disruptive technology, Businesstheory.com, last accessed at 21 September 2012,
http://businesstheory.com/newipad-disruptive-innovatio/

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