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Ipad Market Plan

In: Business and Management

Submitted By yasmen50
Words 747
Pages 3
Market Plan for: iPad 2

Market Plan iPad: 1. Introduction:
Apple, Inc. is an electronics and software company headquartered in California, USA. It is well known to people for their innovations in the computer market. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. It ranks as the world's second largest IT company by its revenue, Samsung being the first. 2. Marketing Situation: * The Exchange Value: Apple's iPad has a price ranging between $499 to $699. Although this may seem as a high price, but in exchange customers recive a high quality product which is durable. * The Strategic Mission:
"Technology alone is not enough. Faster, thinner, lighter; those are all good things. But when technology gets out of the way, everything becomes more delightful, even magical. That's when you leap forward. That's when you end up with something like the iPad 2"

Above is apple's mission statement for the iPad.

* The Marketing Goals: * Creating suspense, anticipation and hype before the release of the iPad 2. * The power of perception, so as to be seen as a powerful product. * Since more competitors have emerged since the ipad 1, it is important to have the biggest market share in this market. * The 4Ps also known as the marketing mix , is a set controllable elements used by a company to get that the firm required response in the target market. * Product: Ipad is a tablet device with various features. It includes a LED touch screen. Specifications comprise dimensions of 9.56 x7.47 inch. Also, It's thin (0.37inch) and has a battery life of 10 hours. There are different variations to the ipad according to color, with white and black available. Same goes for storage capacity, with 16GB, 32GB and 64 GB available. The product has wifi and

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