...| Apple Case Study | Group 10 | | | | | What steps should it take to ensure that the iPad becomes a major contributor to the company’s overall performance? Tablet Computers (iPad) has a stylist design and is able to run on multiple applications. Furthermore, it substitutes desktop computers as consumers prefer to work and surf the net on the go. The projected demand for iPad is foreseeable to be 10% more than desktop computers in year 2014. Most importantly, iOS has been an integral part in Apple which is well known for its user friendly interface and its application store. One important attribute that has made Apple iPad to be so successful is its brand loyalty. Consumers tend to stick with Apple’s latest reinvented products such as iPad Mini. According to Apple’s 2013 financial statement, iPad is the second largest contributor to Apple’s total profits (Appendix A). As compared to prior year, iPad’s sales volume had increased by 19% (Appendix B) which was attributable to the reduced average selling price and the launch of iPad Mini. Coupled with an extensive network to distribute its products to end consumers via third party resellers, it further boosted the sales of iPad. Therefore, Apple should continue to practice its current policies and improve on certain aspects in order to maintain its current standing. 1. Lower production costs – Lower Average Selling Price The ability to lower the selling price of iPad has indeed proven to increase...
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...TALLMART- BUsiness cASE TALLMART- BUsiness cASE Accenture CASE STUDY Accenture CASE STUDY ISSUES/GAPS ISSUE/GAPS We found 4 major issues with respect to the strategy implemented by Tallmart. “ The goal as a company is to have customer service that is not just the best but legendary “ * Sam Walton,Founder of Walmart ISSUE/GAPS We found 4 major issues with respect to the strategy implemented by Tallmart. “ The goal as a company is to have customer service that is not just the best but legendary “ * Sam Walton,Founder of Walmart TALLMART- BUsiness cASE The case talks about the problems being faced by one of the largest non- food retailers in USA, Tallmart. Some of the major issues recognized by us are as follows: 1. No Test Marketing done As a part of the 2013/2020 strategy, Tallmart renovated the entire store design of all its 500 stores. This approach was not justifiable. The new model should have been implemented for around 10% of the stores. This would have enabled them to understand the consumer preferences in accepting the change. Also the revenue from the remaining 90% stores could have been retained. 2. Catalog printing The catalog’s for the clothing line of Tallmart has to be re- printed frequently. The average expense of catalog was $ 15887 per year(refer to cost benefit analysis sheet) As new trends in the clothing line, has to be showcased in the catalog this becomes a recurring expense, and could have been...
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...Mobile Usability Jakob Nielsen and Raluca Budiu New Riders 1249 Eighth Street Berkeley, CA 94710 Find us on the Web at www.newriders.com To report errors, please send a note to errata@peachpit.com New Riders is an imprint of Peachpit, a division of Pearson Education. Copyright © 2013 by The Nielsen Norman Group Senior Editor: Susan Rimerman Copy Editor: Anne Marie Walker Proofer: Emily K. Wolman Indexer: James Minkin Production Editor: Tracey Croom Composition: Danielle Foster Cover Design: Peachpit Press Notice of Rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact permissions@peachpit.com. Notice of Liability The information in this book is distributed on an “As Is” basis, without warranty. While every precaution has been taken in the preparation of the book, neither the authors nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of...
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...OPENING CASE STUDY: WHAT’S REPLACING THE DAY AFTER THANKSGIVING FOR SHOPPING SALES? You’ve heard that the most profitable retail shopping day before Christmas is the Friday after Thanksgiving. It’s often called Black Friday, because it’s the day retailers move out of the red and into the black on their income statements. But not anymore . . . Cyber Monday is quickly replacing Black Friday as the big shopping day. Cyber Monday occurs on the Monday after Black Friday weekend. Cyber Monday is the day when consumers go back to work and shop on the Internet for products they found on Black Friday on retail shelves. Almost 80 percent of online retailers state that sales significantly increased on Cyber Monday last year. And, yes, we are talking about people being at work and shopping for Christmas gifts. According to a BIG research/shop.org survey of 7,200 consumers, 37 percent stated that they have used or will use the Internet at work to shop for gifts online. While that creates a problem for productivity in the workplace, online retailers are redefining their business models to take advantage of Cyber Monday. Ice.com, an online jewelry retailer, sees this as a new business dimension, so much so that it’s offering free shipping and a gift-with-purchase promotion for everyone ordering products on Cyber Monday. According to Pinny Ginwisch, Ice.com founder and executive vice president of marketing, “The results are unbelievable.” Ice.com expects 400,000 to 600...
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...the biggest competitors in the market of technological devices, launches the Ipad, the first tablet, creating a completely new market in this sector. The Ipad had an amazing success and Apple achieved to sell 1 million units in only 28 days (74 days and 360 days for the Iphone and the Ipod). All the other big electronic companies, like Samsung, Sony or Motorola, decided to immediately follow the wave launched by Apple by creating their own tablets. But among the entire followers one is completely different considering its strategy and its core business: Amazon.com. The biggest Internet retailer, which already decided to enter into the market of technological devices by launching an e-reader named “the kindle” in 2007, created in 2011 its own tablet named “the Kindle Fire”. In 2012, while Apple still holds more than the half of the market share in the tablet sector, Amazon.com decided to launch its second generation of Kindle Fire a few weeks before the launch of the third generation of Ipad. And even if amazon.com does not seemed to be, at first sight, a really serious competitor for Apple, like Samsung could be, its innovative strategy could make it the most disruptive concurrent of the Californian Company. That is why we decided to make a study about the strategy used by Amazon to sell its Kindles. The first part will be focused on the history and the culture of Amazon. Then we will move to the study of the global market of tablets in order to identify the key aspects of this...
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...a feather” (1) Apple. Co Company had recently launched their new and improved product the “iPad Air”. (2) Apple has unveiled their new slimmed down version of the iPad tablet but will charge customers up to 739 euros. As always with Apple, expectations on systematic breakthrough hardware innovations are irrational. Apple is good at inventing new products like iPod, iPhone and iPad and at maximizing profitability of its product range over time through software innovations and clever marketing. Today's new range of products from iPad Air, iPad Mini 2 and new line of MacBook computers are great additions to the Apple product portfolio just in time for the holiday season. They will maintain Apple's premium positioning in the increasingly competitive tablet market. Apple is increasingly offering free content, services like iLife, iWork, iPhoto, iMovie and etc. Marketers need to wake up to these new opportunities by differentiating their tablet strategy. Apple's iPad Air is beautifully light, so much so you can handle it with one hand. To promote it they launched a commercial about it, called “Your verse”. (3) Apple wanted consumers to know that the iPad is an inspirational device, which becomes a tool to create something that would enrich your life experience as a whole. (4) The ad evokes emotions that mean to inspire and take pride in one's life. It focused on the capabilities of the iPad as a device to express the creativity of the human beings. The Ad describes why people read...
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...genre=article&issn=0024-2586&volume=48&issue=8&spage=5 http://ubiquity.acm.org.v-ezproxy.brunel.ac.uk:2048/article.cfm?id=358977 http://www.businessinsider.com/how-apple-samsung-and-google-take-different-approaches-to-innovation-2012-11 http://www.nature.com.v-ezproxy.brunel.ac.uk:2048/nature/journal/v479/n7371/full/479042a.html http://appleinsider.com/articles/12/10/31/apple-sinking-more-money-into-rd-as-spending-rose-1b-in-2012 http://bhc3.com/2010/02/02/apple-ipad-and-the-radical-innovation-of-meaning/ http://www.openinnovation.eu/06-12-2011/what-steve-jobs-did-not-do-for-open-innovation/ http://www.asianbc.dk/Findings/Fast-and-frequent/Radical-or-incremental-innovation.aspx http://link.springer.com/article/10.1007%2Fs10278-009-9242-4?LI=true# http://ubiquity.acm.org.v-ezproxy.brunel.ac.uk:2048/article.cfm?id=358977 http://www.computeractive.co.uk/ca/computeractive-blog/2219721/why-apple-needs-the-ipad-mini-to-succeed Apple Case Study: Apple Case (2011) Innovation at Apple Case Study, Case Code: BSTR396, ICMR, Available at:- http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR396.htm Books: 1 R&D Management 1. Volume 38, Issue 3, pages 278–289, June 2008 Article first published online: 13 FEB 2008 Pia Hurmelinna-Laukkanen1,2, Liisa-Maija Sainio2, Tiina Jauhiainen2 BOOKS 2 Name: Exploring Innovation Edition: 2nd Edition Author: David Smith Published Year: 2010 Published by: Mc Graw Hill Companies Book 3 ...
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...The iPad: * Positioned between smartphone & laptop; For Jobs, iPad will be a netbook killer, driving new consumer behavior * 9.7” LCD, read books, watch movie, some biz productivity applications * Control over components (1st to run on its own branded chip, the A4) * A4 specifically designed for next generation mobile devices requiring low power (10 hrs battery life) & fast processing Initial concerns were: * Many consumers prefer keyboard = keyboard accessory now available * Inability to play Flash video = other cross platform video applications are used by designers to enable viewing on the iPad * Multi-tasking = OS 4 now available for iPads “The value of computer corresponds directly to the complementary software, content and hardware that are available on that platform” (page 6 of case study). With the explosion of available applications for Apple products, the iPad’s future is promising. Prospects: Potential to capture all 5 categories PC buyers fall into: 1. Home = accounts for close to 50% of PC shipments; iPad has the design, mobility and wireless connectivity that is important to this consumer group. It is perfect for communication and entertainment which are the primary functions of a home computer. 2. Small/medium sized business = wants to balance price with service and support; with Microsoft working on MS Office for the iPad, more businesses will be able to integrate the iPad into their existing systems; A keyboard...
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...Case Study & Analysis - Apple A note on history of disruptive technology and Apple Computers: Apple computers (Inc.) has been a pioneer in successfully introducing one disruptive technology after another. Beginning in the 1980’s, Apple introduced the first “personal computer” to the market. Although IBM would soon take over this market, Apple still gave birth to idea, and looking 20 years down the road to the introduction of the MacBook, we can see that Apple was able to finally restore its position as a competitor in the PC market. In the case of the PC, the technology was not seen as a direct threat by the main frame and mini computer manufacturers at first, but as the PC grew at a rapid pace compared to the other devices, it was able to replace them. From a hindsight perspective, it is clear that Apple’s near doom in the early 1990’s was due to their inability to capitalize on the disruptive technology of the PC. But taken as a whole, the history of Apple (tied almost directly to the influence of Steve Jobs) is characterized by an ability to capitalize on disruptive technologies that have put them currently at the top of the market for technological innovation. The same goes true for the iPod, iPhone and ipad. Models of disruptive technologies and “increasing returns” - the impact on Apple The success of a disruptive technology product often depend on whether a company is able to produce a fully integrated experience which will survive to become a sustaining technology...
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...The Two Most Impactful inventions in the world: iPad and World Wide Web Ngoc – Tam Thuy Ngo International innovation Dr. Deli Yang The Two Most Impactful inventions in the world: iPad and World Wide Web 1. Introduction Nowadays, technology has become an irreplaceable part of human society. It is undeniable that tablets, smartphones and the internet has play an important role in recreating our world and making it become a better and more imaginative place. Yet technology cannot become what it has become without millions of brilliant inventors throughout the world. Two of the most impactful inventions that will be examined further in this final project are the Internet and the World Wide Web. The reasons behind this selection are because of the iPad and the World Wide Web has influenced so many people around the world. In another word, they changed the way human interacts with technology and with each other. The structure of the paper will start off with the background of the inventions, then follow with the patentability assessment, their impacts, reasons behind the impact, internationalizing patents and conclude with a concise and comparative (ending?) on the two impactful inventions. 2. Background 3.1. Ipad Ipad is an IOS – based line of tablet computers designed, manufactured and commercialized by Apple Inc. The first iPad was invented and developed by Steve Jobs in Cupertino, California in 2009. The iPad was announced on January 27, 2010, by Steve Jobs...
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...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Shandust Duff Monday April 27, 2015 Dr. Ann Pohira-Vieth Assignment 1: Corporate Responsibility and Marketing Strategies This case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information technology company; their designs develop and sell consumer electronics, computer software, and personal computers. Apple’s successful journey is a combination of many factors including corporate culture, enthusiasm and innovation as well as the outstanding leadership of the late CEO Steve Jobs (2011), and the high performance products for which Apple Inc. is know for. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising...
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...E-Book’s Case Table of Content Introduction ..……………………………………………………………………………… 2 Crafting a Strategy………………………………………………………………………... 3 The Business Model ………………………………………………………………………. 3 The Platform ……………………………………………………………………………… 4 Key Success Factors (KSF) ………..……………………………………………………… 4 Evaluating a Company’s External Environment ……………………………………….. 6 The Five Forces Model of Competition ………………………………………………….. 6 The Industry ………………………………………………………………....……………. 7 The Four Test of Resources Competitor Power ………………………………………… 8 SWOT Analysis …………………………………………………………………………… 9 Product Attributes …………………………………………………………...…………… 11 Introduction The case begins with Professor Harry Lindsol who noticed a trend in 2012. What he noticed was a rapidly changing environment with advancements in technology that led to the internet taking over how americans purchased things. He also began to see big internet retailers like Amazon taking out brick and mortar style companies like Barnes & Noble and local bookstores. The one market that had not been penetrated yet by these large internet retailers was the college bookstores. Lindsol also observed that even though students all owned electronic devices and e-readers, they still preferred the convenience of buying hardcopy textbooks from student stores. Lindsol recognized an opportunity but had to analyze the business models of the current large scale textbook publishers...
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...summarized below in the order of their priority. 1) Apple’s market share is being challenged: This is Apple’s biggest and most immediate problem. With Macintosh revenues being less than 20% of Apple’s Sales in 2011 (Apple Inc. in 2012: Case Study, Yoffie/Rosanno, Page 1), its bottom line is being driven primarily by the sale of iPhones and iPads. A reduction in Apple’s market share will have an adverse effect on its revenues. The table below further illustrate the stiff competition Apple is facing: Smartphones (Global Share) Apple: 18.9% (2011) Android: 46.4% (2011) Tablets (Global Share) Apple is expected to fall from 76.1% to 54.7% in 2012 Android increases from 23.6% to 44.2% in 2012 Apps (Number of Apps) App Store: 585,000 Android: 450,000 (Apple Inc. in 2012: Case Study, Yoffie/Rosanno, Exhibit 7,8 and 9) 2) What’s next? No revolutionary product in the last 2 years: Apple’s next problem is the absence of a recent product that has had run away success like the iPod or the iPhone. This has resulted in more pressure on Apple’s existing product line, which is facing stiff competition. Their recent failures and challenges include : a) Mac Mini: A high price forced people to choose a Windows desktop with more functions and faster performance at a lower price. b) Apple TV: This consumers failed to have the desired effect on the market. The product sales were paltry compared...
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...APPLE INC. FINANCIAL ANALYSIS REPORT Apple, Inc. Financial Analysis Report Ricardo Figueroa DeVry University BUSN412 Case Study Instructor David Mozinski May 27, 2013 Case Study Report Outline and Grading Guide (150 points) COMPANY NAME/WEBSITE/INDUSTRY Apple, Inc., http://www.apple.com/about/, Electronic Equipment BACKGROUND/HISTORY The company began as “Apple Computer” by Steve Jobs and Steve Wozniak. They were college dropouts. The company almost went bankrupt in 1996 even though they had a strong brand, rapid growth, and high profit late in the 1980s. Jobs then went to work and transformed “Apple Computers” into “Apple Inc.” with innovative and technologically sophisticated non-PC products in the 2000’s. By 2010, the company also viewed itself as a “mobile device company.” Apple became the fourth-largest PC vendor in the US market. Through multi-million dollar campaigns, such as successful “Think Different” ads and catch slogans, Apple promoted itself as a hip alternative to other computer brands. It also highlighted its computers as the world’s “greenest lineup of notebooks.” The goal of Apple is to differentiate its products amid intense competition in the personal computer and mobile device industry. SWOT ANALYSIS Strengths | 1. Pioneer of innovative and high-tech quality products like iPod, iPhone, iPad, and Mac 2. Globally recognized brand name 3. Large segment of loyal customers of “Apple culture” 4. Strong Research and Development...
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...Apple Analysis Executive Summary In week 8 of AMBA 640, we will be analyzing the Apple case located in chapter one of Management Information Systems: Business Driven MIS Inc from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business intelligence and knowledge are important to Apple. This analysis will also include how Apple identified areas where it achieved a competitive advantage using management information systems and why competitive advantages are temporary. Introduction Apple was launched April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers, iTunes, iPod, iPhone, iTouch, iPad, Apple TV, and iCloud. Apple also develops its own software to run on its computers, its philosophy “has always been to create products that consumers find easy to use and marry innovative technology to work productivity and personal entertainment” (Mallin & Finkle, p.49, 2011). This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened and thus must...
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