...Online Market (Apple Iphone 5) The online market offers Apple Iphone 5 the ability to greatly expand their business. Apple Iphone 5... Innovation (Apple Iphone 5) Greater innovation can help Apple Iphone 5 to produce unique products and services that meet... New Services (Apple Iphone 5) New services help Apple Iphone 5 to better meet their customer’s needs. These services can expand... New Technology (Apple Iphone 5) New technology helps Apple Iphone 5 to better meet their customer’s needs with new and improved... new products (Apple Iphone 5) Please edit this page to add a description… New Markets (Apple Iphone 5) New markets allow Apple Iphone 5 to expand their business and diversify their portfolio of products... International Expansion (Apple Iphone 5) International high price (Apple Iphone 5) Please edit this page to add a description… Volatile Currencies (Apple Iphone 5) Volatile currencies make Apple Iphone 5’s investments difficult, because costs and revenues change... gray market (Apple Iphone 5) Please edit this page to add a description… Intense Competition (Apple Iphone 5) Intense completion can lower Apple Iphone 5’s profits, because competitors can entice consumers... Change in Tastes (Apple Iphone 5) Consumers can change their tastes very quickly. Apple Iphone 5 depends on knowing which goods and... Political Risk (Apple Iphone 5) Politics can increase Apple Iphone 5’s risk factors, because governments can quickly change... Volatile...
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...Running Head: SALES PLAN: PHASE TWO Sales Plan: Phase Two May 10, 2010 Sales Plan: Phase Two Apple has become one of the most successful cell phone providers since releasing the iPhone in 2007 (Apple, n.d.). This product is revolutionizing the cellular phone industry in ways that no other product could ever do. But like any product, the iPhone must continue to grow to stay ahead of the competition and always to increase sales. One way to do this is preparing a sales plan that can keep the product successful and increase the products revenues as it goes forward. As vice president of sales for Apple (Apple, n.d.), it is incumbent upon Team B to implement such a plan. Topics covered include outlining where the product is in the product life cycle, an environmental scan, situation analysis, and a SWOTT analysis. Other topics to include are sales goals, strategic plans, tactics, a budget, and measurement tools. By providing this data, Team B will ensure a successful sales plan that will not only maintain the products current success but also provide it with a very bright future to keep sustainability high. A discussion of the executive summary follows. Executive Summary The Apple iPhone is by far the most advanced and successful phone on the market today. It set the standard for smartphones and left the competition far behind with the features and applications it offers. Between all the applications available for download, the easy access to voicemail and an...
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...Marketing Plan Apple iPhone Table of Contents Executive Summary | …………………….……………………. | 3 | Situational Analysis | …………………….……………………. | 3 | Marketing Strategy | …………………….……………………. | 8 | Financials | …………………….……………………. | 13 | Controls | …………………….……………………. | 16 | Summary | …………………….……………………. | 17 | Executive Summary The Apple iPhone targets consumers who desire to have constant access to the internet, media, and communication. The market for smart phones compared to standard cell phones is relatively small but will increase in the future. Currently apple has roughly 4.2% of the global handset market share. The goals of this plan are increase market share to 6% by July 2012 and to increase to 10% by January 2013. To acquire 5 additional fortune 500 contracts to utilize the iPhone. Situational Analysis Market Summary: The current market for smart phones is small but constantly growing. The market will continue to increase as prices and capabilities continue to change. Competition in the market is also growing rapidly. The target markets that exist are educational community, businesses, professionals, medical community, and technology savvy individuals. The general target market will be those in the middle class to the upper class. SWOT Analysis: Current strengths of Apple iPhone: * Innovation: Touchscreen, power, product customization, Siri voice control * Brand identity: Apple is well known in the computing and phone market as a high...
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...Current Market Conditions Competitive Analysis: Apple, Inc. ECO/365 February 23, 2015 Current Market Conditions Competitive Analysis: Apple, Inc. Apple, Inc. is a multinational corporation that creates consumer electronics, personal computers, computer software, commercial servers, and they distribute media content. Their leading product is a smartphone called the iPhone, which began selling in the early 2000's. It has made them billions of dollars over time, because their cost to manufacture the phone is less than what they can charge to sell the phone to consumers. This leads to Apple producing larger profits for their shareholders. Besides manufacturing the iPhone, Apple is also responsible for the iPad, iPods, and Mac computers. Apple is known to have expensive products, but their products still have a high consumer demand. The first iPhone was unveiled in the market and sold to consumers on June 29, 2007. The device is unique because it is centered on its touch screen user interface, Wi-Fi, and downloading capabilities. According to Steve Jobs, Apple’s former CEO, “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone…” (Apple Press Info, 2007). The special capabilities of this phone have since led to seven versions of iPhones being produced and released to market. Factors that can affect the supply and demand and hence the equilibrium price of iPhones are varied. When iPhones first came on the...
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...Marketing the iPhone 6 Kegan Wilson MGT 330 Management for Organizations Instructor: Donna Falloon August 31st, 2015 Section 1: The Introduction This paper will discuss and outline how the marketing practices and strategies are defined as well as utilized to market the sales of the iPhone 6 to foreign markets. Marketing is defined as the method by which companies generate value for consumers, and it is built on that same value in order to develop strong, lasting relationships with the target audience who thus become the company’s primary customers. Marketing entails understanding consumer needs and consequently developing products and/or the services required to satisfy those needs. The marketing process involves understanding the consumer, building strong, lasting consumer relationships, creating a sound marketing strategy, and capturing the value from consumers. (White, 2012) This paper will present the process of marketing while also attempting to market the iPhone 6 in the United States and overseas. Section 2: Understanding the Consumer In the marketing process, the first step is to understand the marketplace and the consumers’ needs. During this step, the market manager needs to comprehend the consumers’ requirements and then offer the associated products and services to satisfy those particular items. Their individual personality shapes the customers' desires, and when supported by their purchasing power, their wants become demands. To fulfill the customers’...
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...Industry Forecasting Conducting sales forecasts can prove to be one of the more complex responsibilities for management. Organizations must attempt to look to the future to plan for investments, commence new services or products, and make a decision on whether to suspend or extract other services or products that are currently on the market. Sales forecasts assist with preparing the budget, campaigns and new approaches for the future marketing plans. According to Mullins and Walker (2010) an organization must decide upon a technique to organize for forecasting. The organization must take into account the market potential to determine the consumer demand for new services or products. Forecasting assists in predicting sales revenue for at least five years in advance. Forecasting will also serve as a means to identify the target market and trends that could impact the sales of the new service or product. The cell phone industry has proven to be one with continuous evolvement. As technology advances the innovation and competitive market continues to generate more options for consumers at low competitive pricing. Consumers in the cell phone market are demanding higher quality cell phones with multi functioning capabilities that have forced manufacturers to create cell phones that combine numerous electronic devices into one cell phone. Cell phones are now being manufactured with the functioning of cameras, video cameras, computers, personal organizers, music players, global positioning...
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...Marketing Plan proposal AT & T Inc., (This is a twenty nine pages paper marketing proposal for AT & T Inc. The paper is written in APA and looks at the company’s major markets service, product lines and major competitors as well as the expected outcome of the marketing plan). EXECUTIVE SUMMARY AT&T Inc., striving to maintain its market share from one of turgid dependability on the iPhone to a more courageous, ground-breaking and hip concern, by launching a marketing initiative that effectively combines aspects of virtual reality with the power of social networking. Inasmuch as the carrier’s giant marketing strategy will include traditional television commercials and billboards, it will also optimize the capabilities of an online AT&T Store that opens the company’s product and services to customers who want to create their own worlds. Previously, the company has been riding on a crest of popularity of Apple’s iPhone, but lost its exclusivity, giving its main competitor (Verizon) a chance to get a piece of the golden goose. As an alternative, AT&T can continue to market the iPhone while at the same time extending its hand in the Android market. The Android market is wider as compared to that of the iPhone; this can help AT&T to maintain its youthful touch by offering its services to the internet-craze generation. Therefore, AT&T must try to balance its move; the acquiring of a new image for the consumer market (as in the Android market) while...
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...5/7/2013 MK0274 | W10003081Word Count: 2052 | Tutor: Paul Copley | Northumbria University | Marketing Communications Plan for the Launch of the iPhone 5 | Northumbria University | Marketing Communications Plan for the Launch of the iPhone 5 | Contents Page No. 1.0. Introduction…………………………………………………………………….…………………….2 2.0. Section 1- Campaign Context Analysis……………………………………………..…….2 3.1. Customer Analysis………………………………………………………………...…….2 3.2.1. Demographics…………………….………………………………………….….2 3.2.2. Behavioural Insights……………………..……………………………………3 3.2. Competitive Landscape………………………………………………………………..3 3.3.3. Direct…………………………………………………………………………..…….3 3.3.4. Indirect…………………………………………………………………….………..4 3.3. Market trends & Forecasts…………………………………………………….…….4 3.4.5. PESTEL Analysis………………………………………………….………………5 3.4. Brand Analysis……………………………………………………….…………………….6 3.5.6. Positioning………………………………………………….……………………..7 3.5.7. SWOT Analysis…………………………………………….…………………….7 3.5. Review of iPhone Marketing Communications Activities……………..8 3.6.8. Past Campaign History……………………………………………..……..…8 3.6.9. Implications for the Marketing Plan………………….…….………..9 3.0. Section 2- Marketing Communications Plan (MCP)………………………………10 4.6. Communication Objectives…………………………………………….………….10 4.7. Target Audience ……………………………………………….……………………….11 4.8. Promotional...
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...Zallocco Trident University Constance E. St Julien-Mims August13, 2015 Iphone 7 by Apple Inc. U.S 2 Product Plan for iPhone 7 by Apple INTRODUC TION I have selected Apple’s needs to increase its market share for iPhone 7 for my SLP topic because it is a company that has designed top quality media products successfully. Apple has designed Mac, which is the best personal computer in the world along with OSX, iLife, iWork and professional software. Apple also leads the digital music revolution with its iPod and iTunes online store and has reinvented the mobile phone with its revolutionary iPhone and App store. It’s invention of the ipad is defining the future of mobile media and computing devices (Apple, 2012: n.d). Apple's Product Development Apple may release its next iPhone on September 25, according to the blog Mobile News, which claims to have obtained an internal staff email sent to employees of the British carrier Vodafone. The email reportedly outlined launch plans for the next iPhone, saying the phone would be released on September 25 with preorders starting September 18. Apple has always released the previous iphone in September in the past, but there's no telling exactly when the iphone 7 will be available. Even if Mobile News' email is legitimate, there's no evidence to prove that Vodafone has any knowledge of Apple's iPhone launch plans. Other than Force Touch, Apple is expected to make some major improvements to the iPhone's camera...
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...AT&T Marketing Strategy Indicates Next-Gen iPhone Could Be Called "4G" BY A.T. Faust III on Fri May 06th, 2011 http://appadvice.com/appnn/2011/05/att-marketing-strategy-nextgen-iphone-called-4g Since time immemorial (read, “2008″), man has, with each impending refresh, debated the potential hot new names for Apple’s certain hot new iDevices. We are in such an era right now. With the upcoming unveiling of the next-generation iPhone, speculation is running wild regarding the name to be bestown upon it. iPhone 4G? iPhone 4S? iPhone 4GS? iPhone 5? iPhone SomethingElseEntirely? We don’t know (and won’t know) until Apple tells us, but some conspiracy theorists have noticed some promoted half-truths coming out of AT&T’s marketing department about what exactly constitutes cellular “4G” speed. Says Chris Ziegler, We’re well past the dream of saving the term “4G” to describe 100Mbps mobile networks, which was the original intent laid out by the UN’s International Telecommunication Union early in the last decade. We’re also well past saving it for LTE and WiMAX… But I’ve realized today that the term has reached new levels of irrelevance, because [At&T and T-Mobile are] not even saving it to describe the full capabilities of their newly-upgraded HSPA+ networks. The takeaway from this line of product-designation is simple: “4G” no longer means “4G,” nor does it even mean the slower 21 Mbps HSPA+. No, “4G” now means anything in the ballpark of 14.4 Mbps transfer capability. Or, you...
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...I will be choosing Apple and their product the Iphone. The Iphone has established themselves a predominant phone in the smartphone market at 28% of smartphones. Apple and Android rule the smartphone market, at a combined 74%. Apple has landed itself #1 on Forbest List of the most powerful brands as of 2012. Asay, Matt. "Apple Doesn't Target Markets. It Targets People — Tech News and Analysis ." GigaOM . GigaOM, 26 Aug. 2010. Web. 12 Mar. 2013. <http://gigaom.com/2010/08/26/apple-doesnt-target-markets-it-targets-people/>. Bahram, Mohamed. "Apple iPhone Marketing Plan." Scribd. scribd, 19 Oct. 2009. Web. 18 Mar. 2013. <http://www.scribd.com/doc/21275028/Apple-iPhone-Marketing-Plan>. Bertolucci , Jeff. "Apple iPhone 5S: Best And Worst Rumors -- InformationWeek." InformationWeek | Business Technology News, Reviews and Blogs. Jeff Bertolucci , 18 Mar. 2013. Web. 18 Mar. 2013. <http://www.informationweek.com/hardware/handheld/apple-iphone-5s-best-and-worst-rumors/240150387>. Heisler, Yoni. "Why a cheaper iPhone model makes economic sense." Network World - Network World. NetWorkWorld, 9 Jan. 2013. Web. 18 Mar. 2013. <http://www.networkworld.com/community/blog/why-cheaper-iphone-model-makes-economic-sense>. O'Brien, Chris. "Apple creates Why iPhone site after Samsung Galaxy S4 launch - latimes.com." Los Angeles Times - California, national and world news - latimes.com. Chris O'Brien, 18 Mar. 2013. Web. 18 Mar. 2013. <http://www.latimes.com/business/te...
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...Apple public relation plan Message Statement Apple public relations plan Chuey, Jaime, Char, Ellen Executive Summary This public relation plan is to inform and influence the public about the new iPhone 6 with using the features of the new phone as a starting point. The primary customers are known as the current and loyal customers. Apple’s employees and management are the face of the company to the public so the training will be key to keeping the key keeping the plan moving ahead. The main objective of this plan is assist in the public to take action in buying, informing others, and overall to get to know the new iPhone 6. The strategy is to always keep the right information of the new iPhone 6 going out to the public, by keeping the information positive, upbeat, and truthful. The actions and feelings we intend see doing and after the plan is excitement and eagerness to obtain the new iPhone 6. Communication Process Identifying Publics Customers The primary customers for Apple are current Apple customers, techies, business professional, iOS software users, brand awareness customers, Apple culture customers, satisfied customers, and high performance tech customers. The secondary customers are anyone in the market for a new phone, wants a company that is loyalty to customers, and customers that want a product with quality. Producers and Partnerships Apple has 156 companies that produce their products for their customers, with many of them being located outside the...
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...Vodafone - iPhone 5 Promotional Campaign Campaign brief: Background: Regarded as one of the world’s largest telecommunications company, Vodafone wants to massively promote the brand new iPhone 5 they are selling along with its highly beneficial packages. Although Apple’s latest creation is not exclusive for Vodafone, their pricing plans are just irresistible and most recommended. Objectives: The board of directors at Vodafone are hoping that the promotional campaign CRM Marketing produce and develop must help them reach an overall market share of more than 25% from the products launch within 6 months. The campaign should not just advertise the iPhone 5 and its pricing packages, but also portray Vodafone’s persona and standards. Target Audience: The primary targeted market for a while has been between the ages of teens of around 15to fairly young adults of around 31. Competitors: Vodafone’s main competitors have been T-Mobile, Three, Orange, and 02 who offer similar products and services. Product Details: The best of its kind iPhone 5 is packed with technology and class. Some of the vital improvements are listed below: * Full High Definition Video and Photo Features with 8MP Camera * 4G Connectivity also available * Full High Quality Signature Retina Display Budget: Vodafone is going to splash out more than 1 million pounds for the campaign. Time: The promotional campaign must be finished and ready to launch alongside the iPhone 5’s release date. Creative...
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...P1: Describe how marketing techniques are used to market products in two organisations. In this unit I am going to pick two organisations and describe how marketing techniques are used to market products in these two organisations. The first organisation I am going to choose is Nike. Nike is an American multinational corporation that is involved in the design, development and worldwide marketing and selling of sporting equipments such as running shoes, tracksuits etc. Nike also sells accessories and unique footwear that attracts the eyes of so many people including celebrities. Nike has used various marketing techniques to get to the stage it’s at today and I am going to be describing what techniques it has used. My second organisation is apple. Apple is a Multinational Corporation that is known for the sales and design of computer electronics, computer software and personal computers. In recent years, apple came out with products such as I pads, I phones etc. These products became very popular in a short period of time thus giving apple an upper hand over its competitors. Marketing technique is the overall marketing plan that is designed to meet the needs and wants of customers. There are four main marketing techniques which are: Market penetration, market development, product development and Diversification. Market penetration: This is an activity that an organisation takes in order to increase the market share of an existing product or promoting a new product...
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