...Introduction The iPhone is an Internet and multimedia enabled smartphone designed and marketed by Apple Inc. Because its minimal hardware interface lacks a physical keyboard, the multi-touch screen renders a virtual keyboard when necessary. The iPhone functions as a camera phone (also including text messaging and visual voicemail), a portable media player (equivalent to a video iPod), and an Internet client (with email, web browsing, and Wi-Fi connectivity). The first-generation phone hardware was quad-band GSM with EDGE; the second generation added UMTS with 3.6 Mbps HSDPA;[17] the third generation adds support for 7.2 Mbps HSDPA downloading but remains limited to 384 Kbps uploading as Apple had not implemented the HSPA protocol.[18] History Development of the iPhone began with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens.[25] Apple created the device during a secretive and unprecedented collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US$150 million over thirty months. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house.[26][27] Jobs unveiled the iPhone to the public on January 9, 2007 in a keynote address. Apple was required to file for operating permits with the FCC, but since such filings are made...
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...Apple iPhone Table of Contents Introduction 3 Changes and Implications 4 Technology’s Rapid Development 4 Applications’ Rising Importance 6 Economical Situation 7 Smartphones as Substitutes 10 Smartphones as a “Trend” 12 Conclusion and Future Outlook 13 Bibliography 14 Appendix 16 Introduction As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity. Consumers everywhere have developed a whole new meaning for Smartphones, shifting it from business conduct to ordinary individual use. A phone’s function has expanded from phone and text messages to much more beyond that including music, games, Internet and applications. It has become necessary for every consumer to own a Smartphone in order to insure immediacy, variety, and continuous connectivity with the world. In this paper, we will analyze the Smartphone industry and highlight the most important changes and their implications on Apple’s iPhone in particular. We relied on the PEST model to examine the current environmental situation in a time span of three years. [Refer to Exhibit 1. in the Appendix] Apple’s iPhone was first introduced in January 2007. Since the original iPhone, Apple has produced three more generations...
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...At the end of the 2011 fiscal year, Android phones crept just above iPhones in overall sales. Apple had been at the top of the list and unparalleled since the dawn of the iPhone. While there seems to be an ongoing debate over which is better, the iPhone and Android smartphones have many similarities and differences to consider. Apple's iPhone OS and Google's Android OS have many components in common; both are Linux-based operating systems for smartphones, but there are some dramatic differences that make these platforms almost very different. The iPhone's OS is completely closed. This means that it is being developed by Apple and used exclusively for Apple products. The only smartphones that will ever run the iPhone are manufactured by only this one company. Android, on the other hand, is open. This means that it is being developed primarily by Google, and with the help of a group of companies. Many of the members of this group, the Open Handset Alliance (OHA), will release smartphones based on the Android operating system. Some of these companies include HTC, Samsung, and Motorola. There are advantages and disadvantages to both operating systems, and the competition between the two platforms is going to shape the smartphone market for years to come. Both the iPhone and Android platforms offer many similar features that are appealing to the user. Both have a fairly long battery life, single and dual cameras that also take video, easy uploading to Facebook, Twitter, etc...
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...use. A phone’s function has expanded from phone and text messages to much more beyond that including music, games, Internet and applications. It has become necessary for every consumer to own a Smartphone in order to insure immediacy, variety, and continuous connectivity with the world. In this paper, we will analyze the Smartphone industry and highlight the most important changes and their implications on Apple’s iPhone in particular. We relied on the PEST model to examine the current environmental situation in a time span of three years. [Refer to Exhibit 1. in the Appendix] Apple’s iPhone was first introduced in January 2007. Since the original iPhone, Apple has produced three more generations of iPhone; 3G, 3GS, and 4. For the Product-Market Structure, we have developed an exhibit [Exhibit 2.] that can be found in the Appendix. In the Product-Market Structure, iPhone resides under iOS (Apple’s operating system) and is considered a touch oriented Smartphone for instant individual communication. The U.S. Smartphone market size is 85 Million units and in 2010 iPhone owned 26.3% of it, while predictions say that is going to increase to 35% in 2011. Through out research we found...
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...밀접하게 코딩된 오브젝트-C의 영향으로 아이폰 계열의 터치스크린 반응 속도가 더 빠르게 나온 것으로 추정했다. | | Copyrightⓒ 넥스젠리서치(주) 케이벤치 미디어국. www.kbench.com ------------------------------------------------- Tech More: Apple iPhone iPhone 5C iPhone 5S Chart Of The Day Shocking Report: The Gold iPhone Is The LEAST Popular Model In The U.S. Jay Yarow Oct. 30, 2013, 3:14 PM 5,528 13 Everything you thought you knew about the state of the iPhone 5S is being turned upside down in a new report from Consumer Intelligence Research Partners. OK, maybe not everything but, maybe one thing? It turns out the gold iPhone is nowhere near as popular as you may have thought. According to CIRP's survey of iPhone buyers, the gold iPhone is the third most popular version of the iPhone. There are only three options. So, yeah, that means it's the least popular choice. The space gray model is the most popular with 43% of buyers going for that color, then white/Silver at 30%, and finally, white/gold with 27%. CIRP's data comes from a survey of 400 iPhone buyers in the month following the launch of the new iPhones. Another fun bit of data from CIRP: Which colors are most popular for the 5C. It's pretty even, with Yellow being the one color people don't care much for. Poor yellow phone. Business Insider Read more: http://www.businessinsider.com/the-gold-iphone-is-the-least-popular-model-in-the-us--cirp-2013-10#ixzz2kcFBEG7J -------------------------------------------------...
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...Why does the majority decide to buy iPhones, when other smartphones supplied contain better features even at lower prices? This insight brief seeks to explain some of the reasons why the majority decides to buy iPhones. By pointing out some of the biases usually incurred in consumers’ decision-making process, this might help consumers to identify and be aware of the biases they make through this process. Especially, the biases occurred in the state of information search. Thereby, hopefully, this insight brief might encourage better decision making. The internet contains limitless access to information. This fact makes the consumers capable of finding websites comparing technological devices, such as smartphones, easily and effortless. Therefore, consumers should be able to make the best decision regarding their purchase of smartphones. In spite of this, consumers do not always make the best decisions. Often consumers choose to purchase iPhones mainly because of some biases occurred when processing and acquiring information. According to the traditional model of consumer decision making, consumers reach the state of information search after they have recognized a problem (Kardes et.al. 2011). In the state of information search consumers often choose a cluster of brands to consider, called a consideration set. The consideration set is often evoked from memory, i.e. internal search, instead of through external information search, because information derived from memory is often...
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...Japan to Apple iPhone "No Thanks" and Would Mickey Mouse Eat Shark Fin Soup these two case studies shows what happens when consumer behavior and marketing mix in globalization goes very wrong. These two studies reveal how marketer think they are giving a wonderful product and service in the case of Apple's the iPhone and Disney the Shark's Fin Soup. Understanding the consumer’s behavior and the customs and values of the culture impacted these two campaigns. Apologies good media press and changes in the strategy to get the approval of the consumers. Both case studies points out the impact of technology and how it at first affected the campaigns for bad with negative that changed the reputation of both companys. Apple's dilemma was very embarrassing for the company with negative reports and predictions of how the iPhone was going to sell in Japan. The propaganda was already put out to the media about the Japanese saying No Thanks to Apple concerning the iPhone 3. Apple thought that Japan would be ecstatic with the new product but supposedly the opposite occurred with reports of weak showing of the iPhone3. Of course with Apple being the cutting edge in technology and innovation in the western world Japan did not feel the same way about Apple's iPhone3. First Japan was a hard market to try to get into the for Apple and their competition Nokia, and Motorola, whose attempts to grab Japanese customers were futile. So this was going to be a difficult campaign for Apple. At the...
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...iPhone 4Gs Many people do not like the new iPhone 4Gs because it is the same as the iPhone 4 but bit a bit more advanced. For example the iPhone 4 has a 5 megapixel camera, run on iOS 4 versions and has many additional updated functions. The iPhone 4Gs had mostly all the same functions but more advanced and some functions were updated. Some functions that were upgraded or added include Siri, the camera and iOS 5. The purpose of this paper is to discuss one of Steve Jobs’s creations, the iPhone 4Gs. Siri is a personal assistant in your pocket. It was made in April of 2010, in California. Siri was always been hands free, so when you talk to it, it will talk back. Siri understands a lot, so when you talk to it, it will understand you. Siri lets you use your voice to send messages, schedule meetings and place phone calls. The only way to get Siri is to buy the iPhone 4Gs, even though you can think that Siri can be downloaded, you are wrong because no one has found out a way to make that happen yet. When Siri thinks you have forgotten something that is important it will speak out loud and tell you what you have forgotten. Even though Siri is a computer based program it can make mistakes. The iPhone 4Gs camera is more advanced then the iPhone 4. The differences in camera are that iPhone 4Gs has an 8 megapixel camera and iPhone 4 has a 5 megapixel camera. The iPhone’s new camera is now the best camera on a mobile phone ever. Comparing pictures from other mobile devices that have...
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...Table of Contents Table of Contents 1 1. Introduction 3 2. Background of Apple Inc Company 5 3. Background of Samsung Company 7 4. The Comparison Between iPhone and Galaxy SIII 9 4.1 Technical Ability 9 4.1.1 Size 9 4.1.2 Appearance 10 4.1.3 Display 10 4.1.4 Operating System 11 4.1.5 Processor 11 4.1.6 Storage 11 4.1.7 Wireless Connectivity 12 4.1.8 Camera 12 4.1.9 Battery Life 12 4.1.10 Price 13 5.0 The Operation of iOS and Anroid 13 6.0 Research and Development of Samsung Company 17 7.0 Research and Development of Apple Inc 19 8.0 Competitive Advantages 20 8.1 Apple Inc. 20 8.2 Samsung Galaxy SIII 25 9.0 Conclusion and recommendation 27 1. Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada...
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...The iPhone is one of the most innovative phones of all times. It’s a trendsetter and there is a lot of hype around it. Whenever a new iPhone model that hits the market, many buyers stand in lines at Apple and cellular stores waiting for hours to get their hands on the device. There are many technologies in the world today that people use but nothing is greater than the innovative Apple iPhone. It is a remarkable, all in one technological device geared towards the general public, and it is hugely popular. The iPhone started when Steve Jobs introduced a device with touch screen, mainly a mobile phone. In an interview in 2002, Steve Jobs mentioned that Apple was working on a smart phone that would kick-start the next generation mobile phone market. Steve Jobs described the iPhone as revolutionary and an innovative design (Samra, 2012). The development of this device started nearly a decade before it came to the markets in 2007. The iPhone finally launched in June of 2007. The iPhone is a phone, iPod, and Internet browser that was built all in one device. It has a fully integrated iPod that allows you to upload music onto your phone like a regular MP3 player. It has a full Internet web browser on a phone that you can use to go on the web similar to doing it on an actual computer. Apple designed Facetime, a feature that allows you to communicate via video calling, and Siri, your own personal voice assistance that allows you to talk to the phone telling it what to do or ask any questions...
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...The iPhone – Technology at its best We live in an age of information and technology where data is sent and received with the touch of a button and in the blink of an eye in most cases. Think about what one see countless times during the day; at the grocery store, in the car, at a restaurant. No matter where one goes, one can see someone with a cell phone either “attached to their ear,” sending or reading a text message, on Facebook, tweeting, on insta-gram, or reading their e-mail. The iPhone has become the modern day icon for communication of all sorts and one of the most successful products marketed to the public. The Beginning of Apple Steven Wozniak and Steven Jobs were friends and college drop-outs; Wozniak worked for Hewlett-Packard and Jobs worked for Atari. They decided to build and market their own computer in April of 1976; this was the beginning of a company known as Apple, along with their first product, the Apple 1. The company grew from that point, year by year, in leaps and bounds, such that in 1980 Apple employed several thousand employees ("Apple-history," 2013). Apple went through several ups and downs between 1981 and 1997, not to mention several CEO’s along the way. With the loss of Steve Jobs, it seemed that the company struggled until his return in 1997. With his return, Apple started to climb out of the hole it had fallen into (Mesa, 1998). From 1997 to 2007, With Steve Jobs at the helm, Apple became a leader in the technological world of...
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...The company known worldwide as Apple has sold more than five million of its new iPhone 5 in the three days it was released - one million ahead of the iPhone 4S sales in the three days after it was released a year ago. An average of three hundred seventy-seven thousand iPhones is sold every day beating the world’s average birth rate which normally clocks in at three hundred seventy-one thousand per day. IPhones are now being made at an alarming rate that exceeds the amount of babies currently produced by humans on earth every day! These statistics only validates the point that the iPhone may have already surpassed sliced bread as the biggest thing. The initial concept for an iPhone type device came about in the year 2000. John Casey, an Apple worker sent some concept art around via office email which he dubbed the “Telipod” (a combination of telephone and iPod). Apple co-founder, Steve Jobs, then directed Apple's engineers to develop a touch screen mobile phone. Steve Jobs was originally considering an Apple tablet computer; this idea is now known worldwide as the iPad. The design of the iPhone was mainly conceptualized by Jonathan Ive, a British designer who was also the principal designer for most Apple products such as the iMac, iPod and iPad. The iPhone became the very first smart phone without a hard keypad for dialing, the original only touchscreen device. Iphone’s groundbreaking touchscreen technology gave consumers the ability to scroll and zoom. Though Apple didn’t...
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...This is a free example essay on iPhone: The iPhone is a multimedia enabled smart phone designed, manufactured and marketed by Apple Inc. The first of its kind was introduced in early 2007 and since then it has gained great popularity among its users. The smartphone has a variety of complex and advanced functionalities and its use has always left the users delighted. It can function as a camera phone, portable media player, visual voicemail and can be used for text messaging. The device has been used on several occasions as an internet client in web browsing, email and Wi-Fi connectivity. Just like the iPad, navigation through the device’s capabilities is through its wide multi-touch screen enhanced with a visual keyboard. Through the App Store launched in the year 2008, users can be able to search and install applications on the device to enhance some capabilities. The applications may range from social networking, reference, games, GPS navigation and advertisement features. At the moment, there are approximately four iPhone model generations that have been accompanied by four major IOS releases. Each release has embraced more features in terms of storage capacity, installable applications, visual and audio media and the camera capabilities. However, the original Iphone has shaped the screen size and keyboard placement which has persisted throughout in the later models. The iPhone 3G has 3G network capabilities as well as A-GPS location. A compass, higher resolution camera...
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...IPhone 4S Siri stands for Speech Interpretation and Recognition Interface and it is the highly advanced personal assistant built in to the new Apple iPhone 4S. Siri was launched with the new iPhone 4S in late 2011 and soon thereafter everyone knew who she was. In a description of Siri on apple.com they describe her as, “Siri on the iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it.” (www.apple.com.) Apple worked hard to quickly get the word out about Siri. They used several different types of marketing tools and reached out to thousands of different people. Some of the marketing tools that they used were television commercials, magazines, cell phone stores, and several various aspects of the Internet. The Internet was probably their most popular way of advertising Siri. I know that I first heard of her through word of mouth, and then went onto www.youtube.com to view a video of Siri. I believe that Apple chose these ways of marketing Siri because by using television commercials, and the Internet, which nearly everyone in the world is exposed to one or the other, they were able to reach a very broad audience. Unfortunately, Apple made a lot of false promises and hope when they advertised Siri in their commercials...
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...pitfalls and problems. This point of view aims to provide you with the best potential integration points for the Apple iPad within your pharma marketing efforts and some simple steps you can take to better evaluate its value of those efforts. The iPad is a tablet form factor computing device running an upgraded version of the iPhone OS, built by Apple Inc. Connectivity is via Wi-Fi or 3G data network through one of the following enabled communications channels: • Email • Safari Web browser • iTunes Store • iBook store eBook content • Apple and third-party developed apps • Games • Social media • Utilities While email and Web are proven channels that can be used to reach core audiences, the iPad does not offer a truly unique differentiating feature for pharma from these channels. Similar to music and video stores, the iPad will not initially offer any differentiators over the existing delivery channels on the PC, Mac and iPhone/iPod Touch platforms. However, mobile applications (apps) in general continue to be a steady marketing performer, and health apps are growing very quickly. Currently, there are over 150,000 apps in the Apple iTunes app store for the iPhone and iPod touch platforms. When iPad launches, nearly all of these will be available for download. In addition to these legacy apps, the iPad also offers developers the ability to create iPad-specific apps featuring interactive long-form content. This additional functionality will allow apps to take advantage of a number of...
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