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When starting any assignment I always read up on the product that I will be writing about. In the case of the Apple Ipod I know what a great product it is because I own one. Since I know about the product it will be interesting to learn some of the marketing tactics that appeal to the market. I will also be looking at the product life cycle of the Ipod and where it stands today. I will enjoy getting to know one of the best known computer and electronics brands from the marketing standpoint.
The first steps of the marketing process of the Ipod I will look are the objectives and marketing strategies. The Ipod is attractive to many different groups and age ranges. It is great for active people, travelers, children, teens and adults\. It is also small so no bulky system to carry around and you don’t have to take twenty CD’s to get a variety of music. They also have to look at the over all price and use that someone can get out of the product. It needs to be something that many people can afford, but not a piece of junk. These are just some of the things that I can think of the Apple would have discussed as some of their objectives. If I take all of the people that I mentioned before and now have to market the product to all of them that is where the work really starts. Apple has to reach as many people as possible with their marketing strategy. I know that there were many ads out for the Ipod such as magazines, internet and commercials.
Now I want to take a look at the introduction stage of the process for the Ipod. Apple had to look at the overall product, how much it would cost, where it would be sold and how people would find out about it. So the overall product was completed and usually companies try case studies or samples of the product. Apple needs to see what people’s pros and cons are about the product. According to Lloyd

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