...Advertising to children: Is it ethical? This articles primary focus is whether or not it is unethical to direct advertising towards children. The author, Rebecca A. Clay leans towards the stand point of it being unethical for companies to direct advertising towards children of a young age. It is not simply that she feels that advertising towards young children is unethical rather more so the use of psychology to manipulate the under developed minds of the young children. In the article, points against using the skill of psychology are primary collected from a single source, which she refers to multiple times, (Allen D. Kanner, PhD.) She does mention that he is a part of a group of 60 psychologists’ that sent a controversial letter to the APA, protesting involvement in advertising towards children. But fails to list any other sources demonstrating a study of impact that advertising has on children. For example, another credible source of information to assist her points of the damaging effects can have on children and their parents is from, Wilcox, professor of psychology and director of the Center on Children, Families and the Law at the University of Nebraska. Wilcox mentions, “When I talk to parents they are quite concerned about advertising effects on their children. They have to live with children making unreasonable purchasing request from the advertisement they see- toys they want, food that is not good for them. This can be difficult for parents to manage.” Offering...
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...Ethical Advertising The Ethical Advertising Standard (EAS-405) states that “all advertising should be legal, decent, honest and truthful.” (International Charter, 2012) It continues by adding that all ads should be prepared with a due sense of social responsibility and that they should conform to principles of fair competition. (International Charter, 2012) EAS-405 consists of 25 articles that cover all aspects of advertising from decency and honesty to asterisks and abbreviations. Article 5 corresponds to truthful presentation. The article reads as follows: 1. Advertisements should not contain any statement or visual presentation which directly or by implication, omission, ambiguity or exaggerated claim is likely to mislead the consumer,...
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...Advertising in the press: an ethical issue In September 2012, the French newspaper Libération released a front page that produced controversies. Bernard Arnault, CEO of luxury firm LVMH, appeared above the statement “Casse-toi riche con”. The sentence refers to the Bernard Arnault’s application for Belgian citizenship. After few days of verbal struggle between the CEO and the newspaper, Liberation said LVMH and other firms cancelled for €700,000 in advertising, in response to the front page1. The loss of such a sum can threaten the financial health of the newspaper, whose global sales are around 60 million €. What should Libération have done? Avoid criticizing LVMH’s CEO, to ensure its advertising revenue and financial survival? To deal with the issue of advertising in the press, we need to check its economic weight. In France, the newspaper industry obtains almost 40% of its revenue from advertising2. This number is even bigger in the US (almost 70%). The other 60% are revenues from sales. At the same time, the press industry faces a grave crisis and its benefits are very low. Advertising is thus essential for newspapers survival. Moreover, newspapers have faced the rise of free newspaper for few years. Free newspaper, like the worldwide distributed Metro, find 100% of their revenues in advertising. In front of free news, it has become difficult to sell information. More and more citizens consider today information as a right, and refuse to pay anything for it. The economic...
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...“Marketing Leaders and Ethical Issues in Advertising” ABSTRACT The purpose of this project is to point out some different measures used in advertising for defining problems and to note ethical and moral problems that advertising can and does raise and, finally, to suggest certain steps for the marketing leaders of those professionally involved in advertising. The project examines what the ethical problems in advertising are and why many marketing leaders create unethical advertisements. In order to demonstrate the unethical advertising, I provided some examples. I added to the project a list of ethical and legal issues when creating advertisements can help you to craft legal, responsible advertisement messages. The project also examines ways of solving ethical issues in advertising and what advertisers, marketing leaders should do to be in the money. INTRODUCTION Communication stimulation was known in ancient times. With banners and signs and graffiti dealers notified the citizens about the availability of certain goods on the stalls, as well as future events, such as the slave trade or the gladiators. Due to mass illiteracy traders also had to resort to touts - people standing in the streets or on the busy intersections of the city and loudly informed the passers on the goods. While advertising was of informative, it did not have the elements of persuasion. The flourishing of the advertising business falls on XIX century, when the first public relations man, began...
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...Social and Ethical Aspects of Advertising and Promotion COM/302 Dr. David Castle May 14, 2012 Social and Ethical Aspects of Advertising and Promotion Many researchers and people in general question who and what is socially responsible or irresponsible, and what ethically acceptable; there is really no right or wrong answer to this question. As the world changes and technology, consumer behavior, and cultural trends change, so does the answer to the social and ethical aspects of advertising. Not everyone thinks the same as another and therefore different consumers will have different perspectives. Moreover, the changes in society will affect advertising and promotion and it cause it to be affected no matter the consumer behavior. In addition advertising and promotion has its moral triumphs and can be effective in changing the consumer behavior but it just depends on the consumer’s wiliness to change and be affected. Advertising is Based on the Exercise of Free Will In a free society the consumers determines the nature of consumption. They decide, through their actions in the market place, and advertising gives the consumer the information and the different choices offered to then before making a decision on purchasing a product or service, that is why advertising job is not only to capture the consumers attention but to educate them as well, and a part of the process of education and implementing freedom of choice is to supply consumers with adequate and accurate information...
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...The Ethical Issues Of Using Sex In Advertising Today we live in a world where sex sells. Sex is used to sell everything. Advertisers use sex or sexual innuendoes in their ads to make a memorable impression on consumers. Unfortunately, many of those impressions are made on America’s children. Advertisers and marketers do not just create ads to promote their products; they also set a standard of what is attractive to the society. The public perceives sexuality as attractive and gives the attributions of an attractive person to advertisements with sexual images (Vega). Using sexuality to sell products has many ramifications to the companies and to the consumers themselves. Many advertisers use sexuality in a subconscious manner which does not allow consumers to actively think about the affect of an ad on their thought process. There are many instances where advertisements use sex to sell and because of this the question of ethics arises and must be debated. The marketing technique of using sex to sell products ranges from alcohol, to perfume, to clothing and portrays the increasing controversy that is arising over this issue in society. Advertisements today are saturated with sexual images that affect every sex, race, and age group. Sex in advertisements affects the young because these ads teach them how to look and act sexy, which in the theory of the producer, will create positive reactions for the young people. The sexuality in advertisements may...
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...1. Ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety Ethical issues differ depending on the social code and daily morality. The fact that discussions on stem cell research, abortion, and consumer loyalty still invoke serious arguments proves that ethical issues are still of considerable concern and should be addressed. Most ethical issues including those in the business sector revolve around moral or principles of morality, right, and wrongful actions, expressions of moral approvals in reference to principles of conduct generally viewed as correct by individuals in a particular profession or group. In the business world, ethical issues arise from advertising, personal selling, suppliers, contracts, and pricing. Some examples of ethical issues relating to business activities arise from market research, market audience, and pricing. Market research that invades the privacy of customers or research conducted based on stereotypes is unethical. During any company market research for purposes of marketing or attaining feedback on their performance, the research methods used should respect the rights of customers. Selection of market audience is also a common section of a business, which is likely to bring about unethical practices. It is unethical for companies to exclude potential customers from the target market. Discouraging some customers through selective marketing or targeting customers who are vulnerable such as...
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...Herb 502 Module 3 Discussion Laura Susan Johns ACHS Herbal Materia Medica Herb 502 Catrina Mianecki February 09, 2014 Herb 502 Module 3 Discussion Foxglove (Digitalis purpurea) is a perennial that grows in my area of Central Florida, and is one of the Foxglove types that produces the cardiac glycosides, known as digitalis. The plant produces flowering stalks, with the flowers growing on only one side of the stalk and having a long, tubular shape that hangs downward, similar to the fingers of a glove. Its name comes from the Latin, “digitus”, meaning finger, and purpurea, which means purple. Foxglove comes in colors ranging from purple to pink to yellow to white with purple and white spots or streaks on the inside. (Christman, 2000) (Robertson, 2014) The cardiac glycosides from this plant are positive inotropes, meaning that they increase the contractility of the heart, improving cardiac output, and controlling heart rate. It has a very narrow therapeutic window, and the adverse effects from too much of the drug are very similar to effects seen with too little of the drug. The plant itself is extremely poisonous, and, therefore, is not a safe choice for self-treatment. (Foster, 1998) The oleander (Nerium oleander) is a very commonly used ornamental shrub in my area of Central Florida. It is an evergreen plant that grows quickly, able to attain heights of 20 feet, which can cause it to be quite “leggy” if not kept pruned. It produces flowers of various colors, including...
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...What are the ethical issues (internal and external) facing organisations within the advertising sector and how are they being addressed? Advertising is essential across all sectors of business. It is key to making a business successful because it connects the business with potential customers. It is an increasingly powerful tool however it can be very easily misused. This report will discuss the ethical issues affecting advertising within the private sector and the ways these issues are being resolved. These issues are false advertising, social reasonability and advertising to children. The power of advertising is so great that it can also leave consumers vulnerable. It is said “In one 45-minute journey, the average London commuter is exposed to more than 130 adverts” and in a day “we're likely to see 3,500 marketing messages.” (Owen Gibson, 2005) False Advertising within the Private Sector Within the Private sector there is constant competition between originations, so they must therefore do everything within their power to stay ahead of their rivals. In order to do this they must make consumers believe that their products are better than whatever else is on the market place even if it is similar to their own products. For example the soft drinks coke manufactured by Coca-Cola and Pepsi by PepsiCo can be considered to have the same taste but they are marketed differently and set apart by the brands that make them. “Both companies are continuously trying to develop a...
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...[pic] Photograph Google.com Images Our New Brand Strategy Student: Ray Vance Professor: Dr. Karen Mountain Course: Marketing Management (MKT 500) Date: Sunday, May 17, 2015 OUR BRAND STRATEGY- (NAME, LOGO, SLOGAN AND PRODUCT EXTENSION) Well, here we are again at SOMETHING4EVERYONE® Http: www. SomeThing4 Everyone.com. Tom Simmons, our CEO just informed me that he wants a brand strategy, that will not only express our mission statement (Atom Content Marketing, 2009), and target goals, yet he wants something powerful enough, so that our customers can identify and understand, just how and why they should choose the SomethingForEveryone company first. That is, well before even thinking about trying to select any other company, even if they can do the same things that we do. In other words, draw out all of our strong points, versus the competition's weaker ones, and also instill a sense of urgency so that they want to act now. Since we are an everything type of store, we wanted an affinity to connect all of our associations, with something that was easily recognized in a familiar sort of way. Furthermore, as well as find a method, to instantly tie our company name with reliability, quality, trust worthiness, as well as an old world feel, that our vendors, partners and customers alike, would respect and appreciate. Hence, we chose the Alice in Wonderland party Theme, complete with the Mad Hatter, Alice and all the other zany characters to act as an Avatar,...
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...Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical questions based upon the analysis. Ethics in Marketing The practice of ethics within an organization is an important but difficult concept to understand and practice. The reason ethics are difficult to manage is that the concept is so subjective (Duncan 2002, pp. 671). Ethical values differ between societies and individual relationships, therefore a company must decide on an ethical communication strategy and portray it as consistently as possible. Duncan (2002) describes three ethical considerations companies must understand when developing marketing communications and relationships with customers. Stereotyping Stereotyping plays a significant role in developing marketing strategies that are both effective and ethical. "The challenge for brands is to develop messages that strike a chord with targeted audiences without reinforcing negative stereotypes" (pp. 672). Companies must ensure that their marketing tactics...
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...cosmetic procedures. Budget - $25.000 NEWSPAPER · Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used: Every time when the people look at the advertising picture, they will be attracted by our services and products. The newspaper, magazine and outdoor advertising are the best methods to capture the people’s mind, make they think about our services and products what are so special when they look at our advertising services. · Identify check the advertising content and supporting information for accuracy and completeness: I have checked the content, support enough information required. The content satisfy the purpose of advertising, the audiences can get information easily when look at our advertising. Everything has been checked and absolutely corrects and matches with the legislation. · Confirm the time schedule and budget requirement for creating the advertisement/s It depended to the types of advertisement then the time, schedule and budget will be defined. For newspaper the budget could be from $30-$70/day and depend on what type of newspaper we will advertising. · Identify legal and ethical constrain: Ethical Principal: We do the same thing as we advertising. There is no cheating, bait the...
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...Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property LaMeka Wright Strayer University LEG 500 June 11, 2014 Samuel Christian, Jr. Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Being a worldwide successful company takes a lot of hardworking individuals to make this happen. When running a successful company, you will want to make sure you are functioning in an ethical manner and are abiding by the law. “PharmaCare is one of the world’s most successful pharmaceutical companies with a reputation as a caring, ethical, and well-run company that produced high-quality products that saved millions of lives and enhanced the quality of life for millions of others” according to the scenario. However, there has been some unethical behavior going on that involves issues relating to marketing and advertising, intellectual property, and regulation of product safety. This paper will discuss some ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety; argue for or against Direct-to-Consumer marketing by drug companies; determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could/should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies; decide whether PharmaCare’s use of Colberian intellectual property would be ethical in accordance...
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...ad ‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’. (Philip Kotler, et al., Principles of Marketing, 2002). So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. Dedicated advertising companies exist with enormous budgets running into millions of pounds which make advertisements for their clients. Advertising also plays an important role for the capitalist economies. ‘Advertising enables producers to expand their markets and therefore take advantage of economies of scale to reduce unit production costs’. (Chris Hackley, 2005, Advertising and Promotion). Through the use of advertising producers are able to sell large stocks of goods that they produce and create demand for new products and offers. Advertising benefits consumers since they enjoy lower prices and a better product quality, since the competition that advertising creates acts in the interests of the consumers. • Advertising has played a major role in consumer marketing, and has enabled companies...
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...CONTENTS Sl No Description Page No 1. Acknowledgement 2 2. What is meant by Advertisement 4 3. What is Ethics? 5-7 4. Ethics of Advertisement : Introduction 8-9 5. Ethics & Advertising 10-17 6. Ethics of Advertising 18-21 7. Some Ethical & Moral principles 22-26 8. The Ethics of Behavioral Advertisement 27-30 9. Attention, But at What Cost! 31-38 10. Benefits of Ethical Advertising 39-42 11. Harm done by Unethical Advertising 43-48 12. Conclusion 49 13. Bibliography 50 What do you mean by advertisement? Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence...
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