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Is Compare Japan-Korea Cosmetic

In: English and Literature

Submitted By tana098
Words 24685
Pages 99
AY 2011

COMPARISON OF MARKETING STRATEGIES BETWEEN JAPANESE AND KOREAN COSMETICS COMPANIES IN THAILAND’S MARKET

MATHAVEE REUNGSINPINYA
Major in Business Administration GRADUATE SCHOOL OF COMMERCE WASEDA UNIVERSITY 35092351-8

C.E.

PROF. GROSSBERG

PROF. SUGIURA
D.E.

PROF. FUJITA

Table of Contents
CHAPTER 1. SECTION 1. SECTION 2. SECTION 3. SECTION 4. CHAPTER 2. SECTION 1. SECTION 2. SECTION 3. INTRODUCTION ................................................................................... 1 INTRODUCTION ............................................................................................ 1 OBJECTIVE OF THE STUDY........................................................................... 3 RESEARCH METHODOLOGY ......................................................................... 3 STRUCTURE OF PAPER ................................................................................. 4 INDUSTRY ANALYSIS .......................................................................... 5 THAILAND’S COSMETIC MARKET ................................................................. 5 JAPANESE COSMETICS IN THAILAND ........................................................... 8 KOREAN COSMETICS IN THAILAND ........................................................... 10

CHAPTER 3. MARKETING STRATEGIES OF MAJOR JAPANESE AND KOREAN COSMETIC COMPANIES ..............................................................................................14 SECTION 1. JAPANESE COSMETICS COMPANIES ........................................................... 14 3.1.1. Shiseido......................................................................................................... 14 3.1.2. KOSE ............................................................................................................ 20 3.1.3. Summary of similarities and differences of major Japanese...

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