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Is Csr Just Another Form of Pr for Companies Wishing to Get an Edge on Their Competitor? Discuss with Primary Reference to Ikea

In: Business and Management

Submitted By Puitung
Words 2989
Pages 12
Corporate and Ethical Social Responsibility

Assignment Question:
Is CSR just another form of PR for companies wishing to get an edge on their competitor? Discuss with primary reference to IKEA.

Student Name: Pui Tung CHIU
Submission Date: 3 April 2015

Introduction
A business activity generates both positive and negative influence for both the corporate as well as the society. The growing expectations of social, environmental and legal responsibility gradually rise in the past decades for corporate. Organizations use corporate social responsibility (CSR) to set up activities in order to achieve and respond these expectations. Jamali and Mirshak (2007) state that CSR approach helps to attract global attention and acquire a new resonance in the worldwide economy. However, Frankental (2001) claims “Do CSR is a public relations (PR) invention?” and company focus on promoting itself, getting an edge on its revivals rather than being ethic to protect the environment or maintain human welfare.

Therefore, in this essay, author is going to discuss about the different between CSR as well as PR. Moreover, it will apply an example of IKEA to examine the effectiveness of its CSR in supply chain and analyze CSR as a business strategy to maintain the sustainability of business, financial control and risk management. Afterwards, author will highlight the limitations of CSR policy and finally provide some recommendations to improve the CSR strategy for corporates in order to maintain the sustainable resources and increase the brand value as well as profit.

Definition of PR
According to Clark (2000) points out that public relation (PR) as a communication field from public information to reputation management to relationship management, it is emphasized on the promoting corporate image or two-way communication to gather audience feedback....

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