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Is Democracy Is the Best Form of Government System

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1 COMMUNICATION SYSTEMS What is communication?

Agha Zuhaib Khan

Communication can be defined as the exchange of information between one group or person and another group or person. This communication can be between people within the same organisation (internal communication) or with people or groups outside the organisation (external communication) The purpose of communication There are various specific reasons why we communicate. These are:

To give information To gather information

WHY COMMUNICATE? To influence action

To start action

To give reassurance To clarify issues

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2

Agha Zuhaib Khan

To give information A common reason for communication is to give information. For example, a manager may want to tell people when a meeting has been arranged, or to inform people of Health and Safety requirements. Communicating with customers to tell them about a new product through advertising and promotion is also an example. To gather information People in organisations need information to help them make decisions. For example, the managing director may ask for sales figures from different regions or the personnel manager may want information about accidents and injuries in the workplace. We may also need to communicate with our suppliers to find out the price of goods etc. To give reassurance Information is needed to reassure people that they are doing things correctly or that things are happening in an organisation. For example, employees may feel better if they are given a written report on their work. A manager may want a report to reassure him or her that safety checks are being carried out properly. To clarify issues and points Communications are required to clarify anything that may be confusing in an organisation. For example, if employees are not sure who they should report to after being absent

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