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Is Fifty the New “over-the-Hill” for Marketing Professionals?

In: Business and Management

Submitted By caitm
Words 2521
Pages 11
Is Fifty the New “Over-the-Hill” for Marketing Professionals?

Rejoining the “Corporate Band” after a Successful Solo Career

Author’s note: After a couple of months of seeking re-entry into the workforce, I determined that those employers looking to fill traditional marketing, advertising and media sales positions seem disinterested in a “seasoned” professional. Are you someone who has faced a similar experience? Perhaps you are a hiring manager who disregards qualified but older candidates when sifting through resumes. If you fall into either of these categories, then this article is for you.

If you are an individual of a certain age, then the names Don Henley, Sting, David Lee Roth and Stevie Nicks will mean more to your than just “outstanding solo recording artist”. You will know that at one time, these stars were part of some incredible bands. You will also know that these superstars, despite experiencing massive successes with solo careers, have all opted to regroup, so to speak, hooking up with former band-mates to recreate music magic that is as worthy and sellable today as it was back in its heyday.

Yes, EDM, hip-hop, rap and auto-tuned pop dominate the airwaves and I-Tunes playlists, and these genres generate massive record sales and concert and radio advertising revenues. But thanks to video games like Rock Band and Guitar Hero, plus a generation of parents who drove their kids to school and selected the in-car musical entertainment, boomer-parented children not only recognize names like Boston, Steely Dan, Foreigner and Deep Purple, they know the lyrics and the melodies and will gladly attend concerts by such retro acts - with their parents! “Oldies” have been re-birthed!

I’m Much too Young to Feel this Damn Old

Here’s a startling fact: the last of the baby-boomers turn 50 in 2014, and the implications of that fact hold significance...

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