...rules on regulation on in the Comic Code. Nixon Administration under the department of health was dealing with a drug issue in America they approached Marvel comics requesting them to produce a story on the danger of drugs publish in one of Marvel's big comics. Stan Lee picked Spiderman since he is more like the “everyday man”. Stan Lee wrote a three-issue story in Amazing Spiderman with an anti-drug message. The story had many things in it which clearly violated the code and when they summited it they were denied approval the code. They published the story anyway without approval and it sold well without the seal. This did not cause Marvel any issues but the Comic Code Authority instead by pressuring them to change the code since it was outdated. They had to change the regulations and weekend the strictness of the code. (Adkinson) This was an issue because Marvel was wanted to do good but the code outright banned drugs in anyway and form so they could not speak out against the drug issue which is terrible. This book was a major game changer for the industry because it showed that the seal of approval isn’t what has once meant now it's almost obsolete. They change the rules to make it more lenient for things like this to happen but it did not help. In 2001 Marvel broke away from the Comic Code authority and created an in-house grading system similar to the way they rate video games and in 2011 DC and Archie comics were the last two to leave the Comic Authority. The code started...
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...Quiz 1 COMM 202 Spring 2014 Name: ___________________ Please highlight your answers to the 20 questions below. 1) One of the traditions of U.S. journalism implied in the Constitution is that the mass media should report news and A) be inexpensive enough for consumers to afford.. B) offer space so advertisers can reach their potential customers. C) provide politicians with a venue to speak uncensored to the citizenry. D) serve as a watchdog of government on behalf of the people. 2) English thinker John Milton advocated exposure to competing ideas as the best way to discover truth in a concept he termed the A) information-persuasion dichotomy. B) marketplace of ideas. C) information revelation function. D) media market. 3) A defining characteristic of mass communication is that it A) can easily survive without technological assistance. B) relies on technology. C) preceded technology. D) continues to exist despite technological advances. 4) This technological innovation of the 1440s allowed scientists to print their theories and experimental results for wide dissemination. A) photography B) printing paper C) rotary press D) movable metal type 5) Mass media industries earn most of their revenue from A) subscriptions and advertising. B) advertising and classifieds. C) sales and subscriptions. D) advertising and sales. 6) What advertisers are really paying the mass media for is A) publicity and prestige. B) access...
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...“As Benedict Anderson has argued, nations are ‘imagined communities’ … constituted in part by … discourses of national identity … the stories that all nations tell themselves: stories about the nation’s origins, its struggles, its triumphs, its character, its values, its past, and even its future.” (Jackie Hogan). With specific and direct reference to one ‘movement’/national cinema studied this term, discuss “discourses of national identity,” paying attention to how they “imagine” the nation for both domestic and foreign audiences. Realism is an important concept in the cinematic movement of the British New Wave and its spark of Social-Realist films that began to surface from the 1950’s. There are various incentives for this quest for depicting the world as it really is in film. In Theories of Cinema (1999) film theorist Francesco Casetti states that people want to see “the splendor of the world, the truth of things, in a word, reality” (Casetti, 1999, p.21), and this understanding may be regarded as the founding maxim of the British New Wave movement which attempted to present the previously unseen ‘real’ Britain. The British New Wave movement emerged from the short-lived but exceptionally influential British documentary movement of the 1950’s known as Free Cinema. This movement began with a series of documentaries directed by the likes of Lindsay Anderson, Karel Reisz and Tony Richardson being screened at the National Film Theatre in London in February 1956, and continued...
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...ENG-105 Rubric: Rhetorical Analysis of a Public Document Assignment |Criteria |% Value |1: Unsatisfactory |2: Less Than Satisfactory |3: Satisfactory |4: Good |5: Excellent | |% Scaling | |0% |65% |75% |85% |100% | |Content and Ideas – 60% | |Introduce and summarize the |20% |The introduction of the website is|The introduction of the website|The introduction of the website is |The introduction of the |The introduction to the website| |website | |not present AND the summarization |is not present OR the |present. The summarization of the |website is present. The |is present and elaborate. The | | | |of the website is missing. |summarization of the website is|website is present. |summarization of the website |summarization of the website is| | | | |incomplete. | ...
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...change, the CBC is on a constant decline which will inevitably result in a struggle to survive if CBC is left as is. CBC is choosing not to appeal to those who are seen as “worthy” (in terms of quality content to those with power, money, etc.) but rather to as many ears, and eyeballs as possible (mass audience in a sense) stated Richard Stursberg during a speech in 2007 at a BBC conference. Richard Stursberg is the head of all English-language programming in 2007 (Simpson, 2009, para. 13). In addition, CBC is experiencing considerable financial problems. CBC has several different forms of equipment, both hardware and software, which are outdated. CBC is also experiencing a lack of public money and very limited government funding as is (Simpson, 2009, para. 26). Lastly, consumer age and demographics are posing a huge threat to CBC’s current outdated strategy. Popularization is a phrase which can now be used to describe CBC’s current strategy, in the exact same sense as private broadcasting networks. The only differentiation between CBC and other private television networks is the fact that CBC claims to be more “Canadian” than those of its “competitors”...
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...real problem is the workers’ slow-paced wage increase, especially compared with the rising health care costs. Admittedly, most of the household income and wealth in America are occupied by a small minority of people at the very top, and actually the income gap has been rising at an increasing pace for the last few years. According to the data released by the Internal Revenue Service in 2005, 21.2% of all the household income went to the top 1% of Americans, the percentage of which was just 19% in 2004, and 20.8% in 2000—the previous high hit due to the skyrocket stock market. First of all, however, are the income disparity and economic inequality the same thing? Definitely not. As pointed out by Ladd and Bowman, rooted in the concept of equality for Americans is the notion of “equality of opportunity” (33). Great disparity in income distribution among social members can be tolerated as long as they can perceive that they have the opportunity to move up the economic ladder, and the rules are fair to them ( Ladd and Bowman, 3).In a national survey about what Americans think are the reasons for riches and poverty, which was conducted in 1986 by James R. Kluegel, a sociologist from the University of Illinois, and Eliot R. Smith, a psychologist of Purdue University, it was found that 64% of people surveyed considered “personal drive,...
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...The 1990s is remembered for its economic boom, yet that economic growth was not present in the first half of the decade. This first half was characterized by the political conservatism of Ronald Reagan and George H.W. Bush’s respective presidencies. During this period of political conservatism, women were overlooked by a consistent dismissal of the Equal Rights Amendment and affirmative action. Those policies do not uphold the traditional values of an all-American family. It was still expected that women marry, have kids, and work in fields that were deemed appropriate for women. Some refused to adhere to this outdated vision of an American woman. Blue Steel tells the story of woman that goes against the traditional values of America at the time by becoming a rookie policewoman. The story takes place in New York City as she...
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...that nation they belong. The correct and pertinent use of proverbs gives unique originality and special expressiveness. Proverbs, being phraseological units with a sentence structure, represent special complexity while being translated from one language on another. In each language there are phrases and expressions which can not be taken literally even if meaning of each word is known and the grammatical design is clear. The sense of such phrase remains unclear and strange. Attempts of a literal translation of proverbs can lead to unexpected, often ridiculous results. That is the reason why the right way of proverbs translation is a big point. Therefore, on the basis of literature analysis, we realized that brightness and appeal of such genre of folklore as proverbs promoted that there is a great number of literatures devoted to the very topic. However, we chose the comparative analysis of English and Russian proverbs. We are also interested in the comparison of English and Russian proverbs in gender aspect, precisely devoted to women. It causes an indisputable urgency and expediency of the presented work. Consequently, the object of the research is devoted to the study of lexicology. The subject of the research is devoted to the English and Russian...
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...Linzy Waltke Professor Andrew Forrester Discernment and Discourse 1313 5 May 2014 Sexism Sells: The Male Dominated Video Game Industry Only 4% of video game titles released in the past 10 years feature a playable female character as the leading role, and there are even fewer female protagonists on the list of the top grossing video games (ESA). This trend of male dominated storylines is evident in other forms of media as well: movies and television shows tend to be centered around men, but video games show the least diversity in protagonists and often have regressive views on women and their position in society. Women make up 20% of console video game players and 46% of computer and mobile game players in this 20 billion dollar a year industry, meaning they are contributing a large amount of profits (ESA). Despite their significant purchasing power, they are not represented equally as characters in games, and continue to be used as a plot device or sexual being to attract the male target audience. Neither are they allowed to be a compelling character with a story arc and personal growth as we see with the male protagonist. Female characters, when included, tend to be one dimensional and only valued for typically how they fit into traditional gender roles by being submissive and innocent. This narrow portrayal of women comes from the fact that the developers of video games are predominantly men. Only 11% of game designers are women and only 3% of programmers, even though...
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...------------------------------------------------- Research Project Date 17th November, 2012 ANALYSIS OF THE IMPACT OF PEOPLE METER ON TELEVISION ADVERTISING IN PAKISTAN AKNOWLEDGEMENT We sincerely thank our advisor Mr. Agha Zohaib for the guidance and help he has given us at every step of the way in completion of this Research Project. We are also thankful to Ms. Sabina Aziz from Mindshare for her time and patience and all the media professionals who consented to our request for interview and gave their valuable time, knowledge and experience in completion of our work. Table of Contents ABSTRACT 6 CHAPTER 1 8 Introduction 8 Gallup: 9 People Meter: 10 Objectives/Aim: 11 CHAPTER 2 12 LITERATURE REVIEW 12 The Global Perspective: 12 Subcontinent Perspective (India): 17 Local Perspective (Pakistan): 19 CHAPTER 3 21 RESEARCH METHODOLOGY 21 Research Design 21 Procedure 21 Measurement/Instrument Selection 21 Methodology 22 Sample 22 Software Employed 23 CHAPTER 4 24 People Meter Vs Gallup: Secondary Data Analysis 24 Gallup & People Meter Reach Comparison between Satellite & Terrestrial Channels 25 Gallup & People Meter Rating Comparison between Satellite & Terrestrial Channels 27 Gallup & People Meter Reach & Ratings Comparison for Top 10 Channels 29 Ratings Analysis of Altaf Hussain’s Speech on 9th September 2011 31 GEO NEWS ANALYSIS: 31 DUNYA NEWS ANALYSIS: 33 ARY NEWS ANALYSIS: 34 SAMAA...
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...TRANSLATION QUALITY ASSESSMENT Translation quality assessment has become one of the key issues in translation studies. This comprehensive and up-to-date treatment of translation evaluation makes explicit the grounds of judging the worth of a translation and emphasizes that translation is, at its core, a linguistic operation. Written by the author of the world’s best known model of translation quality assessment, Juliane House, this book provides an overview of relevant contemporary interdisciplinary research on translation, intercultural communication and globalization, and corpus and psycho- and neuro-linguistic studies. House acknowledges the importance of the socio-cultural and situational contexts in which texts are embedded, and which need to be analysed when they are transferred through space and time in acts of translation, at the same time highlighting the linguistic nature of translation. The text includes a newly revised and presented model of translation quality assessment which, like its predecessors, relies on detailed textual and culturally informed contextual analysis and comparison. The test cases also show that there are two steps in translation evaluation: firstly, analysis, description and explanation; secondly, judgements of value, socio-cultural relevance and appropriateness. The second is futile without the first: to judge is easy, to understand less so. Translation Quality Assessment is an invaluable resource for students and researchers...
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...Marketing research Marketing research is the research that companies do to study consumers and other companies. Marketing research seeks to understand the best ways to connect a consumer and a product, with the hopes that the consumer will buy. This involved evaluating the current marketing already being done for that product, or similar products that are created by the same company, and determining how well the marketing campaigns are working. This also involves studying the marketing techniques of other companies. Marketers begin research with a problem or a question. They don't approach research with the goal to learn more about a particular market. Instead, they want to know why a particular market is doing well, or why it is falling and what can be done to change that. They may also want to know why consumers are not buying some products, but gladly purchasing similar products. Research is then done to answer the question, and that answer can be turned into a marketing technique that may get better results. There are two types of marketing research. The first is consumer market research. The goal is to study the purchasing habits of consumers. This can be done by tallying up how much of a product is sold, through surveys or through other means. The information gathered from consumers can be used to analyze current marketing campaigns and to create new ones. The second type of marketing research is business to business (B2B) research, which studies how businesses sell...
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...community: lawyers write. What students learn in the Legal Writing and Analysis, Appellate Advocacy, and other courses that fulfill the upper-level writing requirement is essential to becoming an effective advocate. As in many law schools' writing courses, students learn the basics for formulating, writing, and defending a legal argument — research, jurisdiction, use of authority, standards of review, and effective methods for completing written legal analysis. II. Distinguishing Features. Legal writing places heavy reliance on authority. In most legal writing, the writer must back up assertions and statements with citations to authority. This is accomplished by a unique and complicated citation system, unlike that used in any other genre of writing. Legal writing values precedent, as distinct from authority. Precedent means the way things have been done before. For example, a lawyer who must prepare a contract and who has prepared a similar contract before will often re-use, with limited changes, the old contract for the new occasion. Or a lawyer who has filed a successful motion to dismiss a lawsuit may use the same or a very similar form of motion again in another case, and so on. Many lawyers use and re-use written documents in this way and call these re-usable documents templates or, less commonly, forms. Legal writing extensively uses technical terminology that can be categorized in four categories: a. Specialized words and phrases unique to law, e.g., tort...
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...Nowadays, brands are taking over the world we are living in, where the process that makes a product known by the consumers is very important. Depending on how the company presents the product to the public, the product can be perceived in a positive manner (which may include from the purchase of his to loyalty to it) or in a negative way (rejection ). Previous studies show that brands that are "imprinted" in consumers’ life are trying to create their own identity by calling on emotional and sentimental side, outlining, and thus people like a certain personality. The belief that a strong brand is based on whole creative process - aiming near as possible to the consumer by building their own personalities is the idea of beginning this work. It aims tracking how a successful brand creates its personality through the public, and the perception of consumers about this. The analysis will focus on the Bergenbier brand and will be following firstly, the brand features prints and promotion through TV spots, and secondly how consumers perceive the brand. Last phase of the study is consumer profiling Bergenbier brand. Research methods used were document analysis and sociological inquiry (main methods) and telephone survey and focus group (secondary methods). Research questions The role descriptive study aimed at identifying brand characteristics Bregenbier as they appear promoted by certain media tools, namely TV spots and prints. Regarding the role of exploratory work aims perception...
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...SINGER’S EYE ON INDIAN MUSIC INDUSTRY (IMI) FOR EXPOSURE (-research by MADHU VIJHANI) TABLE OF CONTENTS SNo. | Particulars | Page no. | 1. | Introduction | 6-8 | 2. | Problem | 89-10 | 3. | Significance of the research | 11-14 | 4. | Objectives of the research | 15 | 5. | Hypothesis | 16 | 6. | Review of literature | 17-33 | 7. | Methodology | 34-36 | 8. | Data processing and analysis | 37-38 | 9. | Data representation | 39-48 | 10 | Conclusion | 49 | 11. | Bibliography | 50 | 11. | Annexures | 51-55 | Table of Data Analysis& Reppresentation SNo. | Particulars | Page no. | `1. | Number of people inclined towards music | 39-40 | 2. | Preference of music by people for different genre | 41-42 | 3.(i) | Number of people preferring Indian singers/music | 43-44 | (ii) | Number of people preferring Pakistani singers | 45-46 | 4. | Number of people favouring Pakistani singers in IMI | 47-48 | Introduction The term 'mass' denotes great volume, range or extent (of people or production) and reception of messages. The term 'mass' suggests that the recipients of media products constitute a vast sea of passive, undifferentiated individuals. With the advancement in Media Technology, people are no longer receiving gratification without questioning the grounds on which it is based. Instead, people are engaging themselves more with media products such as computers, cell phones and Internet. These have gradually become vital...
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