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Is Our Consumption Society Sustainable

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Is our consumption society sustainable?

The concept of a sustainable society has been discussed for decades. Moreover, attention is paid to the direct effect that consumption has on this issue. Sustainability is defined through meeting consumer needs without compromising the needs of future generations (OECD, 2002). But it doesn’t bring in question what quantity of current needs is really necessary (Conca, Princen& Maniates, 2003). Many scientists regard consumption orientated society as the main culprit for the destruction of our planet. What is known until now is that consumption patterns had a large impact on the environment in the last 50 years. One of its consequences is global warming that altered our climate (Cahill, 2001). But the dreading consequence lies in the amount of waste with which these patterns burden our planet, through the process of production and even more after the death of the product. The products are made with a short life-cycle in mind, but in order for the golden arrow of consumption to be strong, consumers are convinced to throw away the product even before its expiration date. Making the product obsolete while it is still able to perform degrades the environment. However, there are also business oriented people who regard consumption as a driver for economy advancement. This paper will address the estimated consequences of these two views and try to analyze the milestones in attempt to identify the direction in which our consumption society is heading towards.

CORNUCOPIA: A Future without Limits

An optimistic view of individuals that accepts current trends as benign (Harper, 2003). It enforces the belief that humans can control or at least predict nature and that innovation and technology advancement will enable people to substitute scarce resources for new ones. Clearly, this theory is encouraged by politicians,

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